The United States stevia market attained a volume of 2.52 KMT in 2024. The market is further projected to grow at a CAGR of 7.40% between 2025 and 2034, reaching a volume of 5.15 KMT by 2034.
Stevia is increasingly being used as a natural sweetener in various food and beverage products, such as dairy, bakery, confectionery, and beverages. This trend is driving the United Statesstevia market growth, as consumers seek healthier alternatives to sugar. Coca-Cola has launched several stevia-sweetened beverages, including Coca-Cola Life and Odwalla Smoothies. PepsiCo has launched several stevia-sweetened products, including Pepsi True and Trop50.
Consumers are increasingly demanding clean label products, free from artificial ingredients and additives. Stevia, being a natural sweetener, fits perfectly with this trend. The clean label movement is expected to drive the demand for stevia in the coming years. SweetLeaf is a brand of stevia-based sweeteners that is marketed as a natural and clean label product. It is used in various food and beverage products, including teas, coffees, and baked goods.
The top stevia manufacturers include GLG Life Tech Corporation, PureCircle Ltd., Tate & Lyle PLC, Stevia First Corp., and Archer-Daniels-Midland. These companies are investing in the development of innovative product variants and expanding their product offerings to meet the growing demand for natural sweeteners. For instance, GLG Life Tech Corp. launched Organipure, an organic line of stevia sweeteners, with certifications recognised in both North America and Europe.
As per United States stevia market analysis, the demand for powdered stevia is primarily driven by its ease of use and long shelf life, making it a popular choice among consumers and manufacturers alike. Liquid stevia is the smallest segment of the market, but it is expected to grow as liquid stevia is used as a natural sweetener in various beverages, including carbonated soft drinks, energy drinks, and sports drinks.
Market Segmentation
United States Stevia Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Extract Type
Leaf
Powder
Liquid
Market Breakup by Application
Food and Beverages
Oral Care
Pharmaceuticals
Tabletop Sweetener
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
Competitive Landscape
Market players are actively engaged in developing new products, forming strategic alliances, and enhancing their reach to cater to the increasing consumer preference for natural, low-calorie sweeteners like stevia.
Cargill, Incorporated
Tate & Lyle PLC
Archer Daniels Midland Company
GLG LIFE TECH CORP.
Ingredion Incorporated
Koninklijke DSM NV
Nascent Health Sciences, LLC
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Stevia Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Stevia Historical Market (2018-2024)
- 5.3 North America Stevia Market Forecast (2025-2034)
- 5.4 North America Stevia Market Share by Country
- 5.4.1 United States
- 5.4.2 Canada
- 6 United States Stevia Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Stevia Historical Market (2018-2024)
- 6.3 United States Stevia Market Forecast (2025-2034)
- 7 United States Stevia Market by Extract Type
- 7.1 Leaf
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Powder
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Liquid
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 United States Stevia Market by Application
- 8.1 Food and Beverages
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Oral Care
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Pharmaceuticals
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Tabletop Sweetener
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Others
- 9 United States Stevia Market by Region
- 9.1 New England
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Mideast
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Great Lakes
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Plains
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Southeast
- 9.5.1 Historical Trend (2018-2024)
- 9.5.2 Forecast Trend (2025-2034)
- 9.6 Southwest
- 9.6.1 Historical Trend (2018-2024)
- 9.6.2 Forecast Trend (2025-2034)
- 9.7 Rocky Mountain
- 9.7.1 Historical Trend (2018-2024)
- 9.7.2 Forecast Trend (2025-2034)
- 9.8 Far West
- 9.8.1 Historical Trend (2018-2024)
- 9.8.2 Forecast Trend (2025-2034)
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Value Chain Analysis
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 Cargill, Incorporated
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 Tate & Lyle PLC
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Archer Daniels Midland Company
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 GLG LIFE TECH CORP.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Ingredion Incorporated
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Koninklijke DSM NV
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Nascent Health Sciences, LLC
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 Others
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