The United States rum market was valued at USD 1.65 Billion in 2024. The industry is expected to grow at a CAGR of 5.50% during the forecast period of 2025-2034 to attain a valuation of USD 2.82 Billion by 2034.
United States Rum Market Outlook
The United States rum market expansion is being aided by the growing consumer interest in aged rum and craft spicy rum. American consumers have substantially increased their spending on rum in retail stores, which witnessed sales of over $8 billion of rum in 2021. Florida (2.8 million), California (2.3 million), New York (1.9 million), Texas (1.1 million), and New Jersey (1 million) accounted for the highest sales of 9L rum cases in 2021, due to increasing consumer appeal for premium imported brands. Rising disposable incomes and the demand for unique flavours are expected to drive the demand for rum among younger consumers.
Major rum manufacturers are expected to adopt sea-based themes to market their beverages among consumers and delve into the history and production processes of their beverages to pique consumer’s interest. This is expected to contribute to the United States rum market development in the coming years.
The Rising Demand for White Rum is One of the Crucial United States Rum Market Trends
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook