
United States Rice Market Report and Forecast 2025-2034
Description
The United States rice market reached approximately 12.37 MMT in 2024. The market is projected to grow at a CAGR of 1.30% between 2025 and 2034, reaching a volume of around 14.08 MMT by 2034.
Key Takeaways
Rice (Oryza sativa) is a staple food crop or grain which is a major source of carbohydrates and is widely cultivated in parts of Asia and Africa. White and brown rice are two of the common rice types. White rice is known for its quality and taste whereas brown rice, which still contains bran and germ, is known for its rich nutritious profile.
The growing export of high-quality rice such as brown rice, rough rice, and parboiled rice, among others, which possess high nutritional content, is one of the major trends favouring the United States rice market growth. Around 40-45 per cent of the rice is exported from the country every year to the regions of Central America, South America, the Middle East, and the Caribbean, among others.
Key Trends and Developments
Increasing adoption modern rice farming techniques, the rising trend of sustainability, growing deployment of advanced technologies, and the development of innovative rice varieties are positively impacting the United States rice market growth
United States Rice Market Trends
Modern rice farming techniques that can reduce water consumption, conserve natural resources, reduce soil degradation, and increase overall rice production are increasingly adopted. Moreover, technological advancements and innovations are expected to lead to the creation of advanced rice varieties, surge farming efficiency, and enhance the quality of rice production, revolutionising the United States rice market development.
For instance, Riceland Foods and its farmers are adopting efficient irrigation techniques and tools in an attempt to reduce water usage in rice farming by 250 gallons by 2050.
The expansion of the rice milling and production facilities by market players to expand their product line is also positively influencing the United States rice market. For example, in May 2022, Supreme Rice, one of the leading rice mills in the country, announced a USD 16.2 million expansion project, which includes the construction of new parboil facilities in the Acadia Parish region, that will allow the company to introduce a new line of ready-to-eat rice products.
United States Rice Industry Segmentation
“United States Rice Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Rice Type:
White Rice
Brown Rice
Red Rice
Black Rice
Others
Market Breakup by Nature:
Conventional
Organic
Market Breakup by Category:
Basmati Rice
Jasmine Rice
Parboiled Rice
Wild Rice
Others
Market Breakup by Grain Size:
Long Grain Size
Medium Grain Size
Short Grain Size
Market Breakup by End User:
Household/Retail
Food Processing Industry
Animal Feed
Others
Market Breakup by Region:
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
White rice enjoys high popularity in the United States, attributed to its cost-effectiveness and enhanced shelf stability
White rice occupies a significant portion of the market share, owing to its easy accessibility as well as long shelf-life compared to other rice varieties. This rice type can also be easily incorporated into various cuisines, which further boosts the segment’s growth.
Additionally, brown rice is expected to gain robust growth in the coming years, due to its rising popularity among health-conscious consumers. It contains high dietary fibre compared to white rice, which gives a fuller feeling and helps in weight loss and digestion.
Meanwhile, the consumption of black rice as a health food is expected to rise in the coming years due to its excellent nutrition, flavour, and visual profile. The high levels of anthocyanin antioxidants and fibres, coupled with low-sugar content, of black rice are likely to boost its demand as an alternative to white and brown rice.
Long grain rice dominates the United States rice market share, aided by its excellent flavour, aroma, and nutritional profile
Long grain rice accounts for a substantial market share as it possesses a characteristic aroma, high quality, and taste, which makes it appealing to consumers. Basmati and jasmine rice are two of the most popular kinds of long-grain size, which are widely consumed by people across the country.
Moreover, long-grain brown rice is a popular option among consumers who want to consume rice without increasing their sugar intake. This rice is also linked with lowering the risk of heart disease and type 2 diabetes, due to the presence of flavonoids.
Medium grain sized rice is expected to surge the United States rice market value in the forecast period due to its high usage in dishes with creamy consistency such as risotto and paella. California and Arkansas are major producers of medium-grain rice, which is mainly used by companies such as General Mills and Kellogg’s for table rice and snacks. The growing export activities of medium grain rice to countries like Taiwan and Turkey are aiding the segment’s growth.
Meanwhile, short grain rice, variously known as Japonica rice, is short and plump, boasts high starch content, and is widely used for making sushi and rice puddings.
Competitive Landscape
Some of the major players included in the United States rice market report are adopting sustainable practices in rice production amid rising environmental concerns
Other United States rice market players include Koda Farms, Inc., SunWest Foods, Inc., Kohinoor Foods Ltd., KRBL Ltd., Robbins Rice Company, and Windmill Rice Company, LLC, among others.
Key Takeaways
Rice (Oryza sativa) is a staple food crop or grain which is a major source of carbohydrates and is widely cultivated in parts of Asia and Africa. White and brown rice are two of the common rice types. White rice is known for its quality and taste whereas brown rice, which still contains bran and germ, is known for its rich nutritious profile.
The growing export of high-quality rice such as brown rice, rough rice, and parboiled rice, among others, which possess high nutritional content, is one of the major trends favouring the United States rice market growth. Around 40-45 per cent of the rice is exported from the country every year to the regions of Central America, South America, the Middle East, and the Caribbean, among others.
Key Trends and Developments
Increasing adoption modern rice farming techniques, the rising trend of sustainability, growing deployment of advanced technologies, and the development of innovative rice varieties are positively impacting the United States rice market growth
United States Rice Market Trends
Modern rice farming techniques that can reduce water consumption, conserve natural resources, reduce soil degradation, and increase overall rice production are increasingly adopted. Moreover, technological advancements and innovations are expected to lead to the creation of advanced rice varieties, surge farming efficiency, and enhance the quality of rice production, revolutionising the United States rice market development.
For instance, Riceland Foods and its farmers are adopting efficient irrigation techniques and tools in an attempt to reduce water usage in rice farming by 250 gallons by 2050.
The expansion of the rice milling and production facilities by market players to expand their product line is also positively influencing the United States rice market. For example, in May 2022, Supreme Rice, one of the leading rice mills in the country, announced a USD 16.2 million expansion project, which includes the construction of new parboil facilities in the Acadia Parish region, that will allow the company to introduce a new line of ready-to-eat rice products.
United States Rice Industry Segmentation
“United States Rice Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Rice Type:
White Rice
Brown Rice
Red Rice
Black Rice
Others
Market Breakup by Nature:
Conventional
Organic
Market Breakup by Category:
Basmati Rice
Jasmine Rice
Parboiled Rice
Wild Rice
Others
Market Breakup by Grain Size:
Long Grain Size
Medium Grain Size
Short Grain Size
Market Breakup by End User:
Household/Retail
Food Processing Industry
Animal Feed
Others
Market Breakup by Region:
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
White rice enjoys high popularity in the United States, attributed to its cost-effectiveness and enhanced shelf stability
White rice occupies a significant portion of the market share, owing to its easy accessibility as well as long shelf-life compared to other rice varieties. This rice type can also be easily incorporated into various cuisines, which further boosts the segment’s growth.
Additionally, brown rice is expected to gain robust growth in the coming years, due to its rising popularity among health-conscious consumers. It contains high dietary fibre compared to white rice, which gives a fuller feeling and helps in weight loss and digestion.
Meanwhile, the consumption of black rice as a health food is expected to rise in the coming years due to its excellent nutrition, flavour, and visual profile. The high levels of anthocyanin antioxidants and fibres, coupled with low-sugar content, of black rice are likely to boost its demand as an alternative to white and brown rice.
Long grain rice dominates the United States rice market share, aided by its excellent flavour, aroma, and nutritional profile
Long grain rice accounts for a substantial market share as it possesses a characteristic aroma, high quality, and taste, which makes it appealing to consumers. Basmati and jasmine rice are two of the most popular kinds of long-grain size, which are widely consumed by people across the country.
Moreover, long-grain brown rice is a popular option among consumers who want to consume rice without increasing their sugar intake. This rice is also linked with lowering the risk of heart disease and type 2 diabetes, due to the presence of flavonoids.
Medium grain sized rice is expected to surge the United States rice market value in the forecast period due to its high usage in dishes with creamy consistency such as risotto and paella. California and Arkansas are major producers of medium-grain rice, which is mainly used by companies such as General Mills and Kellogg’s for table rice and snacks. The growing export activities of medium grain rice to countries like Taiwan and Turkey are aiding the segment’s growth.
Meanwhile, short grain rice, variously known as Japonica rice, is short and plump, boasts high starch content, and is widely used for making sushi and rice puddings.
Competitive Landscape
Some of the major players included in the United States rice market report are adopting sustainable practices in rice production amid rising environmental concerns
Other United States rice market players include Koda Farms, Inc., SunWest Foods, Inc., Kohinoor Foods Ltd., KRBL Ltd., Robbins Rice Company, and Windmill Rice Company, LLC, among others.
Table of Contents
112 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Rice Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Rice Historical Market (2018-2024)
- 5.3 North America Rice Market Forecast (2025-2034)
- 5.4 North America Market Share by Country
- 5.4.1 United States of America
- 5.4.2 Canada
- 6 United States Rice Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Rice Historical Market (2018-2024)
- 6.3 United States Rice Market Forecast (2025-2034)
- 7 United States Rice Market by Rice Type
- 7.1 White Rice
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Brown Rice
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Red Rice
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Black Rice
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 United States Rice Market by Nature
- 8.1 Conventional
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Organic
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 United States Rice Market by Category
- 9.1 Basmati Rice
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Jasmine Rice
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Parboiled Rice
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Wild Rice
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 United States Rice Market by Grain Size
- 10.1 Long Grain Size
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Medium Grain Size
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Short Grain Size
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 11 United States Rice Market by End User
- 11.1 Household/Retail
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Food Processing Industry
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Animal Feed
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Others
- 12 United States Rice Market by Region
- 12.1 New England
- 12.1.1 Historical Trend (2018-2024)
- 12.1.2 Forecast Trend (2025-2034)
- 12.2 Mideast
- 12.2.1 Historical Trend (2018-2024)
- 12.2.2 Forecast Trend (2025-2034)
- 12.3 Great Lakes
- 12.3.1 Historical Trend (2018-2024)
- 12.3.2 Forecast Trend (2025-2034)
- 12.4 Plains
- 12.4.1 Historical Trend (2018-2024)
- 12.4.2 Forecast Trend (2025-2034)
- 12.5 Southeast
- 12.5.1 Historical Trend (2018-2024)
- 12.5.2 Forecast Trend (2025-2034)
- 12.6 Southwest
- 12.6.1 Historical Trend (2018-2024)
- 12.6.2 Forecast Trend (2025-2034)
- 12.7 Rocky Mountain
- 12.7.1 Historical Trend (2018-2024)
- 12.7.2 Forecast Trend (2025-2034)
- 12.8 Far West
- 12.8.1 Historical Trend (2018-2024)
- 12.8.2 Forecast Trend (2025-2034)
- 13 Market Dynamics
- 13.1 SWOT Analysis
- 13.1.1 Strengths
- 13.1.2 Weaknesses
- 13.1.3 Opportunities
- 13.1.4 Threats
- 13.2 Porter’s Five Forces Analysis
- 13.2.1 Supplier’s Power
- 13.2.2 Buyer’s Power
- 13.2.3 Threat of New Entrants
- 13.2.4 Degree of Rivalry
- 13.2.5 Threat of Substitutes
- 13.3 Key Indicators for Demand
- 13.4 Key Indicators for Price
- 14 Competitive Landscape
- 14.1 Supplier Selection
- 14.2 Key Global Players
- 14.3 Key Regional Players
- 14.4 Key Player Strategies
- 14.5 Company Profiles
- 14.5.1 Riceland Foods, Inc.
- 14.5.1.1 Company Overview
- 14.5.1.2 Product Portfolio
- 14.5.1.3 Demographic Reach and Achievements
- 14.5.1.4 Certifications
- 14.5.2 LT Foods Americas.
- 14.5.2.1 Company Overview
- 14.5.2.2 Product Portfolio
- 14.5.2.3 Demographic Reach and Achievements
- 14.5.2.4 Certifications
- 14.5.3 Doguet's Rice Milling Company
- 14.5.3.1 Company Overview
- 14.5.3.2 Product Portfolio
- 14.5.3.3 Demographic Reach and Achievements
- 14.5.3.4 Certifications
- 14.5.4 Supreme Rice, LLC
- 14.5.4.1 Company Overview
- 14.5.4.2 Product Portfolio
- 14.5.4.3 Demographic Reach and Achievements
- 14.5.4.4 Certifications
- 14.5.5 Koda Farms, Inc.
- 14.5.5.1 Company Overview
- 14.5.5.2 Product Portfolio
- 14.5.5.3 Demographic Reach and Achievements
- 14.5.5.4 Certifications
- 14.5.6 SunWest Foods, Inc.
- 14.5.6.1 Company Overview
- 14.5.6.2 Product Portfolio
- 14.5.6.3 Demographic Reach and Achievements
- 14.5.6.4 Certifications
- 14.5.7 Kohinoor Foods Ltd.
- 14.5.7.1 Company Overview
- 14.5.7.2 Product Portfolio
- 14.5.7.3 Demographic Reach and Achievements
- 14.5.7.4 Certifications
- 14.5.8 KRBL Ltd.
- 14.5.8.1 Company Overview
- 14.5.8.2 Product Portfolio
- 14.5.8.3 Demographic Reach and Achievements
- 14.5.8.4 Certifications
- 14.5.9 Robbins Rice Company
- 14.5.9.1 Company Overview
- 14.5.9.2 Product Portfolio
- 14.5.9.3 Demographic Reach and Achievements
- 14.5.9.4 Certifications
- 14.5.10 Windmill Rice Company, LLC
- 14.5.10.1 Company Overview
- 14.5.10.2 Product Portfolio
- 14.5.10.3 Demographic Reach and Achievements
- 14.5.10.4 Certifications
- 14.5.11 Others
Pricing
Currency Rates
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