United States Razor Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The United States razor market size is projected to grow at a CAGR of 3.00% between 2025 and 2034, aided by growing consumer awareness regarding the importance of personal grooming in the country.

United States Razor Market Growth

Americans generally spend USD 26 - USD 50 monthly on grooming and personal care products. Nearly 24% of people purchase shaving and haircare products weekly/fortnightly. A greater proportion of Americans prefer e-commerce brands such as Amazon to purchase their grooming products, which are currently twice as popular as a brand’s website. However, consumers who spend on D2C channels spend more money on quality products, which is expected to sustain the popularity of grooming items in the forecast period.

Moreover, nearly 54% of Americans follow grooming brands on social media, which influence United States razor market dynamics and overall trends. Almost 67% of Americans aged 40 years or below follow the social media handles of their favourite beauty brands. Instagram is the most popular means for Gen Z to connect with popular beauty brands, while Facebook is preferred by just 24% of the population.

Major US-based companies engaged in manufacturing personal care products are expected to benefit immensely from product sampling and providing special discounts and offers to new product users. Most companies consider television advertising as the 4 th most persuasive method of grabbing consumer attention, while recommendations from friends are the 2 nd most popular method. This is expected to drive the demand for razors in the market in the forecast period.

Key Trends and Developments

Rising awareness of personal grooming; rapid technological advancements; emergence of subscription services for razor blades; and growth of online platforms are factors boosting the United States razor market growth.

March 2023

Athena Club announced the launch of its personal care products, including hair removal products and razors, in Target as a part of its omnichannel strategy.

April 2022

Edgewell Personal Care launched Schick Intuition Women's and Schick Xtreme Men's Bamboo Hybrid Razors, leading to the United States razor market development. The razors, containing recyclable, renewable, and recycled materials, mark a progression in the company’s Sustainable Care 2030 strategy.

November 2021

US-based Gillette unveiled the GilletteLabs with Exfoliating Bar, its latest product equipped with an exfoliating bar into the handle. The new razor combines both gentle exfoliation and shaving in a single stroke and aims to elevate the shaving experiences of men.

August 2020

A new eco-friendly shaving company for women, V, was launched in the United States. The company’s colour palette includes teal, white matte, gold, and purple shimmer as well as 14 designs of razors.

Rising awareness of personal grooming

Increasing consciousness regarding personal care and hygiene among men is expected to contribute to United States razor market expansion.

Rapid technological advancements

This has led to the emergence of electric razors with improved blade designs and advanced features that ensure a clean and smooth shaving experience.

Emergence of subscription services for razor blades

This has led to significant cost savings for consumers, has boosted the demand for modern razors, ultimately driving United States razor market revenue.

Growth of online platforms

They deliver an exclusive range of unisex razors at cost-effective rates, thereby boosting market growth.

United States Razor Market Trends

Rising internet accessibility and smartphone penetration rates have enhanced the accessibility of American consumers to unique designs of razors. This is especially significant for the female razor market, as an increasing number of women are seeking razors suited for sensitive skin and other areas of the body. Moreover, evolving beard and fashion trends have prompted more men to visit hair salons, thereby raising the commercial demand for razors.

United States Razor Industry Segmentation

The EMR’s report titled “United States Razor Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Cartridge
• Disposable
• Electric

Market Breakup by End User

• Men
• Women

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Razor Market Share

Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West. The Southeast is projected to dominate the market, representing 22% of the overall market share. Over the forecast period, the Great Lakes is expected to grow at a CAGR of 3.5% due to rapid population growth and rising consumer disposable incomes in the region.

Leading Companies in the United States Razor Market

Major players are using different buzzwords to increase their appeal among American shoppers and to gain a larger United States razor market share. For instance, brands advertising themselves as “black-owned” attract more demand (36%) from Black consumers.

Procter & Gamble Co. (P&G)

Procter & Gamble Co. (P&G) is an American multinational consumer goods corporation, headquartered in Cincinnati, Ohio. Founded in 1837, it offers health and hygiene products, including well-known brands such as Tide, Crest, and Pampers.

Koninklijke Philips N.V.

Koninklijke Philips N.V. (Royal Philips) is a Dutch multinational corporation headquartered in Amsterdam. Established in 1891, the company initially focused on manufacturing light bulbs but has since diversified into health technology, consumer lifestyle products, and lighting solutions.

Edgewell Personal Care Co.

Edgewell Personal Care Co. is a consumer goods company based in Shelton, Connecticut. Founded in 2013, it offers personal care products, including shaving supplies and feminine care items. As per United States razor market analysis, its portfolio includes brands like Schick razors and Playtex feminine products.

Harry's Inc.

Harry's Inc. is an American company founded in 2013 and headquartered in New York City. Initially launched as a direct-to-consumer shaving brand, Harry's has expanded its product line to include body care items and other grooming essentials.

Other players included in the United States razor market report are Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., KAI Corp., Dollar Shave Club, Inc., and Western Razor Company, among others.

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