The United States pizza market was approximately USD 21.89 Billion in 2024. The market is assessed to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 32.72 Billion by 2034.
The consumption of pizza in America is high due to its intensely cheesy flavour, cost-effectiveness, and wide availability. It is also highly customisable, providing people an option to choose from a range of sauces, crusts, and over two dozen toppings. Since it is prepared using inexpensive ingredients, people consume it both within their homes and outside in restaurants.
As per the United States pizza market analysis, Food manufacturers are focusing on product innovation and are reinventing existing categories to attract more consumers, providing them with new flavour and topping options.
Partnerships between popular pizza chains and food delivery apps have been surging, improving the accessibility to convenience food items. For example, Dominos has partnered with Uber to enhance customer engagement in the US, thereby positively impacting its sales and delivery numbers for food orders. The pizza chain had plans to enable ordering through Uber’s delivery app by the end of 2023.
New England accounts for a significant United States pizza market share due to the great popularity of pizza among people in Connecticut, Rhode Island, and Massachusetts. Great Lakes is also a major consumer of pizza with states like Pennsylvania reporting high consumption levels annually. Apart from these, different states across the USA that have high consumption of pizza include Nevada, Delaware, Virginia, New Jersey, Ohio, Lowa, New Hampshire, and Indiana. In New England, there is a considerable preference for Italian cuisines supported by the food consumption patterns of the population.
Market Segmentation
United States Pizza Industry Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Vegetarian Pizza
Non-Vegetarian Pizza
Market Breakup by Type
Frozen Pizza
Fresh Pizza
Market Breakup by Crust Type
Thin Crust
Thick Crust
Stuffed Crust
Market Breakup by Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Channels
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
Competitive Landscape
The market players are focusing on innovating their existing offerings to cater to local demands and food preferences, further leveraging new marketing strategies, including social media, to increase their reach.
Domino's Pizza
Pizza Hut, LLC
Papa John's Pizza
Papa Murphy’s International
Marco’s Franchising LLC
MOD Super Fast Pizza, LLC
CICI ENTERPRISES, LP
Sbarro LLC
California Pizza Kitchen, Inc.
Schwan's Consumer Brands, Inc.
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Pizza Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Pizza Historical Market (2018-2024)
- 5.3 North America Pizza Market Forecast (2025-2034)
- 5.4 North America Pizza Market Share by Region
- 5.4.1 United States
- 5.4.2 Canada
- 6 United States Pizza Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Pizza Historical Market (2018-2024)
- 6.3 United States Pizza Market Forecast (2025-2034)
- 7 United States Pizza Market by Product Type
- 7.1 Vegetarian Pizza
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Non-Vegetarian Pizza
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 United States Pizza Market by Type
- 8.1 Frozen Pizza
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Fresh Pizza
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 United States Pizza Market by Crust Type
- 9.1 Thin Crust
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Thick Crust
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Stuffed Crust
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 10 United States Pizza Market by Distribution Channel
- 10.1 Supermarkets/Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Specialty Stores
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Online Channels
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Others
- 11 United States Pizza Market by Region
- 11.1 New England
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Mideast
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Great Lakes
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Plains
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Southeast
- 11.5.1 Historical Trend (2018-2024)
- 11.5.2 Forecast Trend (2025-2034)
- 11.6 Southwest
- 11.6.1 Historical Trend (2018-2024)
- 11.6.2 Forecast Trend (2025-2034)
- 11.7 Rocky Mountain
- 11.7.1 Historical Trend (2018-2024)
- 11.7.2 Forecast Trend (2025-2034)
- 11.8 Far West
- 11.8.1 Historical Trend (2018-2024)
- 11.8.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Domino's Pizza LLC
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Pizza Hut, LLC
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 Papa John's Pizza
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Papa Murphy’s
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 Marco’s Franchising LLC
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 MOD Super Fast Pizza, LLC
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 CICI ENTERPRISES, LP
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Sbarro LLC
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 California Pizza Kitchen, Inc.
- 13.5.9.1 Company Overview
- 13.5.9.2 Product Portfolio
- 13.5.9.3 Demographic Reach and Achievements
- 13.5.9.4 Certifications
- 13.5.10 Schwan's Consumer Brands, Inc.
- 13.5.10.1 Company Overview
- 13.5.10.2 Product Portfolio
- 13.5.10.3 Demographic Reach and Achievements
- 13.5.10.4 Certifications
- 13.5.11 Others
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