
United States Microwave Oven Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)
Description
The United States microwave oven market size reached approximately USD 2.07 Billion in 2024. The market is projected to grow at a CAGR of 3.60% between 2025 and 2034, reaching a value of around USD 2.95 Billion by 2034.
A microwave oven is a household appliance that is used to prepare food. Its magnetron (an electron tube) produces non-ionising electromagnetic rays that get reflected within the interior of the oven and cause the water molecules within the food to shake, which causes it to heat up and get cooked. It is an energy-efficient process which does not compromise the nutritional value of the food and reduces cooking time. As per the US Bureau of Statistics, more than 90% of households in the US owned microwave ovens as early as 1997.
Growth in the number of nuclear families in the USA is one of the key factors aiding the United States microwave oven market growth. As consumer electronics companies continue to expand their product portfolio and introduce innovative microwave ovens with multi-purpose functionalities, the market is expected to grow favourably in the forecast period.
Key Trends and Developments
The development of multi-purpose microwave ovens; smart connectivity options offered by microwave ovens; integration of AI in microwave ovens; and rising focus on sustainability are the major trends impacting the United States microwave oven market growth
United States Microwave Oven Market Trends
Approximately 70% of the entire US population relies on smart speaker devices like Amazon Echo. Reportedly, in 2024, nearly 70 million households in the US actively use smart home devices, a 10.2% increase from the previous year. To capitalise on these trends, key players are launching microwave ovens that can be controlled by smart speakers and seamlessly integrate with smart home setups.
The integration of advanced technological features into microwaves is also expected to enhance their adoption in commercial and residential settings. Smart ovens are designed to measure the optimum cooking time for food and their AI algorithms send custom alerts to users to ensure food does not get burnt.
They connect seamlessly across devices and applications and ensure food gets cooked properly and safely. Advancements in technology are expected to aid the United States microwave oven market growth in the coming years.
Market Segmentation
“United States Microwave Oven Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Convection
Grill
Solo
Market Breakup by Structure
Built-in
Countertop
Market Breakup by Distribution Channel
Multi Brand Stores
Exclusive Stores
E-Commerce
Others
Market Breakup by End Use
Residential
Commercial
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
The e-commerce sector is expected to dominate the United States microwave oven market share over the forecast period
With rising accessibility of the internet and rising smartphone penetration, American consumers are increasingly using online channels for purchasing consumer electronic items like microwaves. E-commerce channels provide free product delivery to consumers and provide budget-friendly options for their purchases. They also enable consumers to make a smart and informed choice about their product by checking customer reviews and brand information.
Multi-brand stores and exclusive stores are also expected to witness a steady influx of customers in the forecast period as people seeking attractive discount coupons and professional advice on product purchase visit these retail stores.
Residential use of microwave ovens is expected to register significant growth in the coming years
The rising use of microwave ovens for residential purposes is expected to aid the United States microwave oven market growth in the coming years. This can be attributed to the growing consumption of high amounts of packaged for dinner and breakfast, driven by the increase in busier lifestyles of the working population. The use of microwaves by small size families is expected to rise in the United States as they reduce cooking time and deliver healthy meals for all family members easily.
Commercial use of microwaves is also expected to witness steady as consumption of pizza and other fast foods remains robust over the forecast period. Enhanced safety, consistency, and speed of microwave ovens are also boosting their usage in commercial settings.
Competitive Landscape
Major players in the United States microwave oven market are collaborating to manufacture innovative microwave ovens that cater to evolving consumer demands
Other players in the United States microwave oven market include Robert Bosch GmbH, LG Electronics Inc., Samsung Electronics Co Ltd, Electrolux AB, Toshiba Corp., and Midea Group Co. Ltd., among others.
A microwave oven is a household appliance that is used to prepare food. Its magnetron (an electron tube) produces non-ionising electromagnetic rays that get reflected within the interior of the oven and cause the water molecules within the food to shake, which causes it to heat up and get cooked. It is an energy-efficient process which does not compromise the nutritional value of the food and reduces cooking time. As per the US Bureau of Statistics, more than 90% of households in the US owned microwave ovens as early as 1997.
Growth in the number of nuclear families in the USA is one of the key factors aiding the United States microwave oven market growth. As consumer electronics companies continue to expand their product portfolio and introduce innovative microwave ovens with multi-purpose functionalities, the market is expected to grow favourably in the forecast period.
Key Trends and Developments
The development of multi-purpose microwave ovens; smart connectivity options offered by microwave ovens; integration of AI in microwave ovens; and rising focus on sustainability are the major trends impacting the United States microwave oven market growth
United States Microwave Oven Market Trends
Approximately 70% of the entire US population relies on smart speaker devices like Amazon Echo. Reportedly, in 2024, nearly 70 million households in the US actively use smart home devices, a 10.2% increase from the previous year. To capitalise on these trends, key players are launching microwave ovens that can be controlled by smart speakers and seamlessly integrate with smart home setups.
The integration of advanced technological features into microwaves is also expected to enhance their adoption in commercial and residential settings. Smart ovens are designed to measure the optimum cooking time for food and their AI algorithms send custom alerts to users to ensure food does not get burnt.
They connect seamlessly across devices and applications and ensure food gets cooked properly and safely. Advancements in technology are expected to aid the United States microwave oven market growth in the coming years.
Market Segmentation
“United States Microwave Oven Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Convection
Grill
Solo
Market Breakup by Structure
Built-in
Countertop
Market Breakup by Distribution Channel
Multi Brand Stores
Exclusive Stores
E-Commerce
Others
Market Breakup by End Use
Residential
Commercial
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
The e-commerce sector is expected to dominate the United States microwave oven market share over the forecast period
With rising accessibility of the internet and rising smartphone penetration, American consumers are increasingly using online channels for purchasing consumer electronic items like microwaves. E-commerce channels provide free product delivery to consumers and provide budget-friendly options for their purchases. They also enable consumers to make a smart and informed choice about their product by checking customer reviews and brand information.
Multi-brand stores and exclusive stores are also expected to witness a steady influx of customers in the forecast period as people seeking attractive discount coupons and professional advice on product purchase visit these retail stores.
Residential use of microwave ovens is expected to register significant growth in the coming years
The rising use of microwave ovens for residential purposes is expected to aid the United States microwave oven market growth in the coming years. This can be attributed to the growing consumption of high amounts of packaged for dinner and breakfast, driven by the increase in busier lifestyles of the working population. The use of microwaves by small size families is expected to rise in the United States as they reduce cooking time and deliver healthy meals for all family members easily.
Commercial use of microwaves is also expected to witness steady as consumption of pizza and other fast foods remains robust over the forecast period. Enhanced safety, consistency, and speed of microwave ovens are also boosting their usage in commercial settings.
Competitive Landscape
Major players in the United States microwave oven market are collaborating to manufacture innovative microwave ovens that cater to evolving consumer demands
Other players in the United States microwave oven market include Robert Bosch GmbH, LG Electronics Inc., Samsung Electronics Co Ltd, Electrolux AB, Toshiba Corp., and Midea Group Co. Ltd., among others.
Table of Contents
125 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Microwave Oven Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Microwave Oven Historical Market (2018-2024)
- 5.3 North America Microwave Oven Market Forecast (2025-2034)
- 5.4 North America Microwave Oven Market Share by Country
- 5.4.1 United States
- 5.4.2 Canada
- 6 United States Microwave Oven Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Microwave Oven Historical Market (2018-2024)
- 6.3 United States Microwave Oven Market Forecast (2025-2034)
- 7 United States Microwave Oven Market by Type
- 7.1 Convection
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Grill
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Solo
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 United States Microwave Oven Market by Structure
- 8.1 Built-in
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Countertop
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 United States Microwave Oven Market by Distribution Channel
- 9.1 Multi Brand Stores
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Exclusive Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 E-Commerce
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 United States Microwave Oven Market by End Use
- 10.1 Residential
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Commercial
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 United States Microwave Oven Market by Region
- 11.1 New England
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Mideast
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Great Lakes
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Plains
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Southeast
- 11.5.1 Historical Trend (2018-2024)
- 11.5.2 Forecast Trend (2025-2034)
- 11.6 Southwest
- 11.6.1 Historical Trend (2018-2024)
- 11.6.2 Forecast Trend (2025-2034)
- 11.7 Rocky Mountain
- 11.7.1 Historical Trend (2018-2024)
- 11.7.2 Forecast Trend (2025-2034)
- 11.8 Far West
- 11.8.1 Historical Trend (2018-2024)
- 11.8.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Trade Data Analysis (HS Code - 85165)
- 13.1 Major Importing Countries
- 13.1.1 By Volume
- 13.1.2 By Value
- 13.2 Major Exporting Countries
- 13.2.1 By Volume
- 13.2.2 By Value
- 14 Price Analysis
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 Panasonic Holdings Corporation
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 Robert Bosch GmbH
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Haier Group Corporation
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 LG Electronics Inc.
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Samsung Electronics Co Ltd
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 Whirlpool Corporation
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Electrolux AB
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 Sharp Corp.
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Toshiba Corp.
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 Midea Group Co. Ltd.
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.