United States Makeup Market Report and Forecast 2025-2034
Description
The United States makeup market size was valued at USD 6.08 Billion in 2024. The market is further projected to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 9.09 Billion by 2034.
Nearly 20% of the global cosmetic market is made up of makeup, where makeup sales generate about USD 77.8 billion of the total USD 380.2 billion. This data is inclusive of sales in US, where, Sephora, Nordstrom Rack, Ulta, and Target are popular destinations for makeup shopping.
As per industry reports, women in the US spend just over USD 10 per day on beauty, with haircuts, makeup, and skincare being the top 3 spending categories. This showcases that the United States makeup market share has seen notable growth due to the importance of makeup in the beauty routines of American women.
Furthermore, sustainability and a focus on environmental impact have taken on urgency at major beauty players looking to appeal to an increasingly eco-conscious consumer base. Some brands, like L'Oréal and Estée Lauder, have announced goals to reach carbon neutrality, while others have begun innovating in more specific areas, like reusable packaging and refillable business models. Lime Crime is another brand known for its commitment to ethical sourcing and production, using post-consumer recycled and FSC certified materials, and never testing on animals.
Additionally, waterless beauty products are predicted to become the norm, transforming consumer expectations and industry norms toward a greener, more efficient future. Brands like Onélogy and Everist are pioneering waterless skincare solutions, emphasising better product performance.
Beauty brands are increasingly using artificial intelligence to hyper-personalise the consumer's online shopping experience. Brands like Dcypher Cosmetics use AI in their manufacturing process to create cosmetic products that match their consumers' preferences, while YSL launched its Rouge Sur Mesure device, an AI-powered at-home system that can create thousands of shades of lip colour with refillable cartridges.
Market Segmentation
United States Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Powders
Gels
Lotions
Others
Market Breakup by Application Area:
Face
Lips
Eyes
Nails
Market Breakup by Distribution Channel:
Hypermarkets/Supermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Others
Market Breakup by Region:
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Natura &Co (Avon Products, Inc.)
LVMH Moet Hennessy Louis Vuitton SA
Revlon, Inc.
Chanel Limited
Groupe Clarins
Coty Inc.
HB USA Holdings, Inc.
KIKO S.p.A.
Others
Nearly 20% of the global cosmetic market is made up of makeup, where makeup sales generate about USD 77.8 billion of the total USD 380.2 billion. This data is inclusive of sales in US, where, Sephora, Nordstrom Rack, Ulta, and Target are popular destinations for makeup shopping.
As per industry reports, women in the US spend just over USD 10 per day on beauty, with haircuts, makeup, and skincare being the top 3 spending categories. This showcases that the United States makeup market share has seen notable growth due to the importance of makeup in the beauty routines of American women.
Furthermore, sustainability and a focus on environmental impact have taken on urgency at major beauty players looking to appeal to an increasingly eco-conscious consumer base. Some brands, like L'Oréal and Estée Lauder, have announced goals to reach carbon neutrality, while others have begun innovating in more specific areas, like reusable packaging and refillable business models. Lime Crime is another brand known for its commitment to ethical sourcing and production, using post-consumer recycled and FSC certified materials, and never testing on animals.
Additionally, waterless beauty products are predicted to become the norm, transforming consumer expectations and industry norms toward a greener, more efficient future. Brands like Onélogy and Everist are pioneering waterless skincare solutions, emphasising better product performance.
Beauty brands are increasingly using artificial intelligence to hyper-personalise the consumer's online shopping experience. Brands like Dcypher Cosmetics use AI in their manufacturing process to create cosmetic products that match their consumers' preferences, while YSL launched its Rouge Sur Mesure device, an AI-powered at-home system that can create thousands of shades of lip colour with refillable cartridges.
Market Segmentation
United States Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Powders
Gels
Lotions
Others
Market Breakup by Application Area:
Face
Lips
Eyes
Nails
Market Breakup by Distribution Channel:
Hypermarkets/Supermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Others
Market Breakup by Region:
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Natura &Co (Avon Products, Inc.)
LVMH Moet Hennessy Louis Vuitton SA
Revlon, Inc.
Chanel Limited
Groupe Clarins
Coty Inc.
HB USA Holdings, Inc.
KIKO S.p.A.
Others
Table of Contents
132 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Makeup Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Makeup Historical Market (2018-2024)
- 5.3 North America Makeup Market Forecast (2025-2034)
- 6 United States Makeup Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Makeup Historical Market (2018-2024)
- 6.3 United States Makeup Market Forecast (2025-2034)
- 7 United States Makeup Market by Product
- 7.1 Powders
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Gels
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Lotions
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 United States Makeup Market by Application Area
- 8.1 Face
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Lips
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Eyes
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Nails
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 9 United States Makeup Market by Distribution Channel
- 9.1 Hypermarkets/Supermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Convenience Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Specialty Stores
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Online Retail Stores
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 United States Makeup Market by Region
- 10.1 New England
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Mideast
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Great Lakes
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Plains
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Southeast
- 10.5.1 Historical Trend (2018-2024)
- 10.5.2 Forecast Trend (2025-2034)
- 10.6 Southwest
- 10.6.1 Historical Trend (2018-2024)
- 10.6.2 Forecast Trend (2025-2034)
- 10.7 Rocky Mountain
- 10.7.1 Historical Trend (2018-2024)
- 10.7.2 Forecast Trend (2025-2034)
- 10.8 Far West
- 10.8.1 Historical Trend (2018-2024)
- 10.8.2 Forecast Trend (2025-2034)
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Value Chain Analysis
- 13 Trade Data Analysis (HS Code – 334)
- 13.1 Major Exporting Countries
- 13.1.1 By Value
- 13.1.2 By Volume
- 13.2 Major Importing Countries
- 13.2.1 By Value
- 13.2.2 By Volume
- 14 Competitive Landscape
- 14.1 Supplier Selection
- 14.2 Key Global Players
- 14.3 Key Regional Players
- 14.4 Key Player Strategies
- 14.5 Company Profiles
- 14.5.1 L’Oréal S.A.
- 14.5.1.1 Company Overview
- 14.5.1.2 Product Portfolio
- 14.5.1.3 Demographic Reach and Achievements
- 14.5.1.4 Certifications
- 14.5.2 Shiseido Co. Ltd.
- 14.5.2.1 Company Overview
- 14.5.2.2 Product Portfolio
- 14.5.2.3 Demographic Reach and Achievements
- 14.5.2.4 Certifications
- 14.5.3 Estee Lauder Companies Inc.
- 14.5.3.1 Company Overview
- 14.5.3.2 Product Portfolio
- 14.5.3.3 Demographic Reach and Achievements
- 14.5.3.4 Certifications
- 14.5.4 Natura &Co (Avon Products, Inc.)
- 14.5.4.1 Company Overview
- 14.5.4.2 Product Portfolio
- 14.5.4.3 Demographic Reach and Achievements
- 14.5.4.4 Certifications
- 14.5.5 LVMH Moet Hennessy Louis Vuitton SA
- 14.5.5.1 Company Overview
- 14.5.5.2 Product Portfolio
- 14.5.5.3 Demographic Reach and Achievements
- 14.5.5.4 Certifications
- 14.5.6 Revlon, Inc.
- 14.5.6.1 Company Overview
- 14.5.6.2 Product Portfolio
- 14.5.6.3 Demographic Reach and Achievements
- 14.5.6.4 Certifications
- 14.5.7 Chanel Limited
- 14.5.7.1 Company Overview
- 14.5.7.2 Product Portfolio
- 14.5.7.3 Demographic Reach and Achievements
- 14.5.7.4 Certifications
- 14.5.8 Groupe Clarins
- 14.5.8.1 Company Overview
- 14.5.8.2 Product Portfolio
- 14.5.8.3 Demographic Reach and Achievements
- 14.5.8.4 Certifications
- 14.5.9 Coty Inc.
- 14.5.9.1 Company Overview
- 14.5.9.2 Product Portfolio
- 14.5.9.3 Demographic Reach and Achievements
- 14.5.9.4 Certifications
- 14.5.10 HB USA Holdings, Inc.
- 14.5.10.1 Company Overview
- 14.5.10.2 Product Portfolio
- 14.5.10.3 Demographic Reach and Achievements
- 14.5.10.4 Certifications
- 14.5.11 KIKO S.p.A.
- 14.5.11.1 Company Overview
- 14.5.11.2 Product Portfolio
- 14.5.11.3 Demographic Reach and Achievements
- 14.5.11.4 Certifications
- 14.5.12 Others
Pricing
Currency Rates
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