United States Luxury Watch Market Report and Forecast 2025-2034
Description
The United States luxury watch market was valued at 8.11 Billion in 2024. The industry is expected to grow at a CAGR of 4.50% during the forecast period of 2025-2034 to attain a valuation of 12.59 Billion by 2034.
United States Luxury Watch Market Outlook
While 42% of buyers in the United States buy luxury goods, 36% of buyers purchase such items due to their high quality.
In 2021, the sales of second-hand watches totalled $22 billion, representing approximately 30% of the total $75 billion luxury watch market.
In April 2024, the export of Swiss watches to the United States surged by 11.6%, reported the Federation of the Swiss Watch Industry.
United States Luxury Watch Market Growth
As per YouGov’s report, The US Luxury Boom 2024, 15% of Americans purchased luxury goods in 2023, an increase of 9% from 2021. 43% of overall buyers spent over USD 1000 on luxury goods purchases while 34% of buyers consider luxury items as good investments. Rolex, with a 15% share, topped the luxury goods market in the United States in 2023, followed by Gucci and Dior.
The market for second-hand luxury watches has also experienced considerable expansion in the past few years, presenting more budget-friendly alternatives to new models. This increased accessibility has drawn in a wider demographic of consumers with a desire to own luxury timepieces, leading to the expansion of the market in the United States.
Advances in watchmaking methods, such as state-of-the-art materials and improved mechanisms have enhanced the appeal of high-end timepieces, consequently driving the market. Furthermore, endorsements from celebrities and influencers on social media play a crucial role in boosting brand awareness and desirability, especially among younger buyers. The expansion of online shopping platforms extends the reach of the market by making luxury watches more available to a wider audience, further fuelling the market growth.
United States Luxury Watch Industry Segmentation
“United States Luxury Watch Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Electronic
Mechanical
Market Breakup by Distribution Channel:
Online
Offline
Market Breakup by Region:
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
United States Luxury Watch Market Share
Based on the distribution channel, the market is segmented into online and offline. The online sector is projected to grow at a CAGR of 5.0% during the forecast period of 2025-2034. The distribution of luxury watches through online channels encompasses brand websites, authorised retailers, online marketplaces, specialised e-tailers, social media, subscription services, and online auctions. These channels offer brands multiple avenues to connect with their desired audience, guaranteeing a smooth and opulent shopping experience for customers.
Leading Companies in the United States Luxury Watch Market
Major players are focusing on the adoption of technological advancements and the production of smart luxury watches to gain a competitive edge in the market.
ROLEX SA
The Swatch Group Ltd.
Bremont Watch Company Limited
Breitling SA
LVMH Moët Hennessy Louis Vuitton SE
Seiko Watch Corporation
Audemars Piguet
Richard Mille Group
Movado Group Inc.
Bell & Ross SARL
Others
United States Luxury Watch Market Outlook
While 42% of buyers in the United States buy luxury goods, 36% of buyers purchase such items due to their high quality.
In 2021, the sales of second-hand watches totalled $22 billion, representing approximately 30% of the total $75 billion luxury watch market.
In April 2024, the export of Swiss watches to the United States surged by 11.6%, reported the Federation of the Swiss Watch Industry.
United States Luxury Watch Market Growth
As per YouGov’s report, The US Luxury Boom 2024, 15% of Americans purchased luxury goods in 2023, an increase of 9% from 2021. 43% of overall buyers spent over USD 1000 on luxury goods purchases while 34% of buyers consider luxury items as good investments. Rolex, with a 15% share, topped the luxury goods market in the United States in 2023, followed by Gucci and Dior.
The market for second-hand luxury watches has also experienced considerable expansion in the past few years, presenting more budget-friendly alternatives to new models. This increased accessibility has drawn in a wider demographic of consumers with a desire to own luxury timepieces, leading to the expansion of the market in the United States.
Advances in watchmaking methods, such as state-of-the-art materials and improved mechanisms have enhanced the appeal of high-end timepieces, consequently driving the market. Furthermore, endorsements from celebrities and influencers on social media play a crucial role in boosting brand awareness and desirability, especially among younger buyers. The expansion of online shopping platforms extends the reach of the market by making luxury watches more available to a wider audience, further fuelling the market growth.
United States Luxury Watch Industry Segmentation
“United States Luxury Watch Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Electronic
Mechanical
Market Breakup by Distribution Channel:
Online
Offline
Market Breakup by Region:
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
United States Luxury Watch Market Share
Based on the distribution channel, the market is segmented into online and offline. The online sector is projected to grow at a CAGR of 5.0% during the forecast period of 2025-2034. The distribution of luxury watches through online channels encompasses brand websites, authorised retailers, online marketplaces, specialised e-tailers, social media, subscription services, and online auctions. These channels offer brands multiple avenues to connect with their desired audience, guaranteeing a smooth and opulent shopping experience for customers.
Leading Companies in the United States Luxury Watch Market
Major players are focusing on the adoption of technological advancements and the production of smart luxury watches to gain a competitive edge in the market.
ROLEX SA
The Swatch Group Ltd.
Bremont Watch Company Limited
Breitling SA
LVMH Moët Hennessy Louis Vuitton SE
Seiko Watch Corporation
Audemars Piguet
Richard Mille Group
Movado Group Inc.
Bell & Ross SARL
Others
Table of Contents
133 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Luxury Watch Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Luxury Watch Historical Market (2018-2024)
- 5.3 North America Luxury Watch Market Forecast (2025-2034)
- 6 United States Luxury Watch Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Luxury Watch Historical Market (2018-2024)
- 6.3 United States Luxury Watch Market Forecast (2025-2034)
- 7 United States Luxury Watch Market by Product
- 7.1 Electronic
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Mechanical
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 United States Luxury Watch Market by Distribution Channel
- 8.1 Online
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Offline
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 United States Luxury Watch Market by Region
- 9.1 New England
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Mideast
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Great Lakes
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Plains
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Southeast
- 9.5.1 Historical Trend (2018-2024)
- 9.5.2 Forecast Trend (2025-2034)
- 9.6 Southwest
- 9.6.1 Historical Trend (2018-2024)
- 9.6.2 Forecast Trend (2025-2034)
- 9.7 Rocky Mountain
- 9.7.1 Historical Trend (2018-2024)
- 9.7.2 Forecast Trend (2025-2034)
- 9.8 Far West
- 9.8.1 Historical Trend (2018-2024)
- 9.8.2 Forecast Trend (2025-2034)
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 ROLEX SA
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 The Swatch Group Ltd.
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Bremont Watch Company Limited
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Breitling SA
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 LVMH Moët Hennessy Louis Vuitton SE
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Seiko Watch Corporation
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Audemars Piguet
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Richard Mille Group
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Movado Group Inc.
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Bell & Ross SARL
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
Pricing
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