United States Dietary Supplements Market Report and Forecast 2025-2034
Description
The United States dietary supplements market size reached USD 36.96 Billion in 2024. The market is expected to grow at a CAGR of 3.44% between 2025 and 2034, reaching USD 51.83 Billion by 2034.
Capsules are a key driver of the United States dietary supplements market growth, providing convenient pre-measured doses suitable for consumers desiring fast and portable supplement consumption
Capsules, renowned for their convenience with pre-measured doses, are favoured for their ease of use, taste masking, and accurate dosing. They're easily swallowed and can be tailored for specific formulations, with a sealed design to reduce contamination risks, making them popular.
Powders, however, provide versatility, easily blending with liquids for varied consumption methods. They dissolve quickly, allowing for customizable dosages and come in various flavours to suit different tastes. Often eco-friendly packaging is available, and powders are cost-effective and gentle on digestion.
In August 2023, Hong Kong-based NOOCI launched in the United States initially online, expanding offline through a practitioner's program, with over 100 practitioners signed up nationwide. NOOCI specializes in Chinese herbal supplements, offering capsules and powder sachets addressing women's immune support, menstrual relief, and nasal relief.
Market Segmentation
The United States Dietary Supplements Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Proteins and Amino Acids
Vitamins and Minerals
Botanicals
Probiotics
Others
Market Breakup by Form
Tablets
Powders
Liquids
Soft Gels
Others
Market Breakup by Application
Energy and Weight Management
Diabetes
Anti-cancer
Anti-aging
Immunity
Cardiac Health
Others
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Pharmacies and Drug Stores
Online
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
Competitve Landscape
The United States dietary supplements market key players are:
Nestle S.A.
Nu Skin Enterprises, Inc.
Procter & Gamble Co.
Bayer AG
Alticor Global Holdings Inc. (Amway Corp.)
Reckitt Benckiser Group Plc
Glanbia Plc
Herbalife Ltd.
Nature’s Sunshine Products, Inc.
Perrigo Company Plc
Abbott Laboratories
others
Capsules are a key driver of the United States dietary supplements market growth, providing convenient pre-measured doses suitable for consumers desiring fast and portable supplement consumption
Capsules, renowned for their convenience with pre-measured doses, are favoured for their ease of use, taste masking, and accurate dosing. They're easily swallowed and can be tailored for specific formulations, with a sealed design to reduce contamination risks, making them popular.
Powders, however, provide versatility, easily blending with liquids for varied consumption methods. They dissolve quickly, allowing for customizable dosages and come in various flavours to suit different tastes. Often eco-friendly packaging is available, and powders are cost-effective and gentle on digestion.
In August 2023, Hong Kong-based NOOCI launched in the United States initially online, expanding offline through a practitioner's program, with over 100 practitioners signed up nationwide. NOOCI specializes in Chinese herbal supplements, offering capsules and powder sachets addressing women's immune support, menstrual relief, and nasal relief.
Market Segmentation
The United States Dietary Supplements Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Proteins and Amino Acids
Vitamins and Minerals
Botanicals
Probiotics
Others
Market Breakup by Form
Tablets
Powders
Liquids
Soft Gels
Others
Market Breakup by Application
Energy and Weight Management
Diabetes
Anti-cancer
Anti-aging
Immunity
Cardiac Health
Others
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Pharmacies and Drug Stores
Online
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
Competitve Landscape
The United States dietary supplements market key players are:
Nestle S.A.
Nu Skin Enterprises, Inc.
Procter & Gamble Co.
Bayer AG
Alticor Global Holdings Inc. (Amway Corp.)
Reckitt Benckiser Group Plc
Glanbia Plc
Herbalife Ltd.
Nature’s Sunshine Products, Inc.
Perrigo Company Plc
Abbott Laboratories
others
Table of Contents
125 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Dietary Supplements Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Dietary Supplements Historical Market (2018-2024)
- 5.3 North America Dietary Supplements Market Forecast (2025-2034)
- 6 United States Dietary Supplements Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Dietary Supplements Historical Market (2018-2024)
- 6.3 United States Dietary Supplements Market Forecast (2025-2034)
- 7 United States Dietary Supplements Market by Type
- 7.1 Proteins and Amino Acids
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Vitamins and Minerals
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Botanicals
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Probiotics
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 United States Dietary Supplements Market by Form
- 8.1 Tablets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Powders
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Liquids
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Soft Gels
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Others
- 9 United States Dietary Supplements Market by Application
- 9.1 Energy and Weight Management
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Diabetes
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Anti-cancer
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Anti-aging
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Immunity
- 9.5.1 Historical Trend (2018-2024)
- 9.5.2 Forecast Trend (2025-2034)
- 9.6 Cardiac Health
- 9.6.1 Historical Trend (2018-2024)
- 9.6.2 Forecast Trend (2025-2034)
- 9.7 Others
- 10 United States Dietary Supplements Market by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Pharmacies and Drug Stores
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Online
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Others
- 11 United States Dietary Supplements Market by Region
- 11.1 New England
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Mideast
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Great Lakes
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Plains
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Southeast
- 11.5.1 Historical Trend (2018-2024)
- 11.5.2 Forecast Trend (2025-2034)
- 11.6 Southwest
- 11.6.1 Historical Trend (2018-2024)
- 11.6.2 Forecast Trend (2025-2034)
- 11.7 Rocky Mountain
- 11.7.1 Historical Trend (2018-2024)
- 11.7.2 Forecast Trend (2025-2034)
- 11.8 Far West
- 11.8.1 Historical Trend (2018-2024)
- 11.8.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Value Chain Analysis
- 14 Competitive Landscape
- 14.1 Supplier Selection
- 14.2 Key Global Players
- 14.3 Key Regional Players
- 14.4 Key Player Strategies
- 14.5 Company Profiles
- 14.5.1 Nestle S.A.
- 14.5.1.1 Company Overview
- 14.5.1.2 Product Portfolio
- 14.5.1.3 Demographic Reach and Achievements
- 14.5.1.4 Certifications
- 14.5.2 Nu Skin Enterprises, Inc.
- 14.5.2.1 Company Overview
- 14.5.2.2 Product Portfolio
- 14.5.2.3 Demographic Reach and Achievements
- 14.5.2.4 Certifications
- 14.5.3 Procter & Gamble Co.
- 14.5.3.1 Company Overview
- 14.5.3.2 Product Portfolio
- 14.5.3.3 Demographic Reach and Achievements
- 14.5.3.4 Certifications
- 14.5.4 Bayer AG
- 14.5.4.1 Company Overview
- 14.5.4.2 Product Portfolio
- 14.5.4.3 Demographic Reach and Achievements
- 14.5.4.4 Certifications
- 14.5.5 Alticor Global Holdings Inc. (Amway Corp.)
- 14.5.5.1 Company Overview
- 14.5.5.2 Product Portfolio
- 14.5.5.3 Demographic Reach and Achievements
- 14.5.5.4 Certifications
- 14.5.6 Reckitt Benckiser Group Plc
- 14.5.6.1 Company Overview
- 14.5.6.2 Product Portfolio
- 14.5.6.3 Demographic Reach and Achievements
- 14.5.6.4 Certifications
- 14.5.7 Glanbia Plc
- 14.5.7.1 Company Overview
- 14.5.7.2 Product Portfolio
- 14.5.7.3 Demographic Reach and Achievements
- 14.5.7.4 Certifications
- 14.5.8 Herbalife Ltd.
- 14.5.8.1 Company Overview
- 14.5.8.2 Product Portfolio
- 14.5.8.3 Demographic Reach and Achievements
- 14.5.8.4 Certifications
- 14.5.9 Nature’s Sunshine Products, Inc.
- 14.5.9.1 Company Overview
- 14.5.9.2 Product Portfolio
- 14.5.9.3 Demographic Reach and Achievements
- 14.5.9.4 Certifications
- 14.5.10 Perrigo Company Plc
- 14.5.10.1 Company Overview
- 14.5.10.2 Product Portfolio
- 14.5.10.3 Demographic Reach and Achievements
- 14.5.10.4 Certifications
- 14.5.11 Abbott Laboratories
- 14.5.11.1 Company Overview
- 14.5.11.2 Product Portfolio
- 14.5.11.3 Demographic Reach and Achievements
- 14.5.11.4 Certifications
- 14.5.12 Others
Pricing
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