United States Cosmetics Market Report and Forecast 2025-2034
Description
The United States cosmetics market size reached USD 80.23 Billion in 2024. The market is expected to grow at a CAGR of 4.77% between 2025 and 2034, reaching USD 127.85 Billion by 2034.
Mass cosmetics play a significant role in boosting the United States cosmetics market growth by providing affordability.
They are generally priced lower than premium brands, making them accessible to a broader range of consumers, including those who are budget-conscious. Mass cosmetics, renowned for their affordability, are commonly stocked in supermarkets and drugstores. Their lower price points encourage regular usage, fostering customer loyalty. These products feature simple yet effective formulations suitable for diverse skin types, appealing to a wide consumer base, and ensuring brand stability in various economic climates.
Premium cosmetics differentiate themselves through top-tier ingredients and advanced formulas, delivering luxurious outcomes. Their upscale packaging enhances their exclusivity and prestige, appealing to consumers seeking sophistication. Tailored to specific needs like anti-ageing or vegan preferences, these products are marketed innovatively, leading to heightened profit margins for companies.
In February 2024, L’Oréal USA unveiled its 2024 Inclusive Beauty Fund, aimed at supporting small businesses and entrepreneurs in the beauty sector. Administered in collaboration with the NAACP’s Economic Empowerment Fund and Hispanic Federation, L’Oréal has partnered with Global Giving to award 40 one-time grants to beauty industry small businesses and entrepreneurs across the United States.
Market Segmentation
United States Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Hair Care
Skin and Sun Care
Makeup and Color Cosmetics
Fragrances and Deodorants
Others
Market Breakup by Gender
Men
Women
Market Breakup by Price Range
Mass
Premium
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Specialty Store
Online
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
The United States cosmetics market key players are L’oreal S.A., The Estée Lauder Companies Inc., Procter & Gamble Co., Beiersdorf AG, Groupe Clarins, Unilever Plc, Kao Corp, Shiseido Co. Ltd., Revlon Inc., and Coty Inc. among others.
Mass cosmetics play a significant role in boosting the United States cosmetics market growth by providing affordability.
They are generally priced lower than premium brands, making them accessible to a broader range of consumers, including those who are budget-conscious. Mass cosmetics, renowned for their affordability, are commonly stocked in supermarkets and drugstores. Their lower price points encourage regular usage, fostering customer loyalty. These products feature simple yet effective formulations suitable for diverse skin types, appealing to a wide consumer base, and ensuring brand stability in various economic climates.
Premium cosmetics differentiate themselves through top-tier ingredients and advanced formulas, delivering luxurious outcomes. Their upscale packaging enhances their exclusivity and prestige, appealing to consumers seeking sophistication. Tailored to specific needs like anti-ageing or vegan preferences, these products are marketed innovatively, leading to heightened profit margins for companies.
In February 2024, L’Oréal USA unveiled its 2024 Inclusive Beauty Fund, aimed at supporting small businesses and entrepreneurs in the beauty sector. Administered in collaboration with the NAACP’s Economic Empowerment Fund and Hispanic Federation, L’Oréal has partnered with Global Giving to award 40 one-time grants to beauty industry small businesses and entrepreneurs across the United States.
Market Segmentation
United States Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Hair Care
Skin and Sun Care
Makeup and Color Cosmetics
Fragrances and Deodorants
Others
Market Breakup by Gender
Men
Women
Market Breakup by Price Range
Mass
Premium
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Specialty Store
Online
Others
Market Breakup by Region
New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West
The United States cosmetics market key players are L’oreal S.A., The Estée Lauder Companies Inc., Procter & Gamble Co., Beiersdorf AG, Groupe Clarins, Unilever Plc, Kao Corp, Shiseido Co. Ltd., Revlon Inc., and Coty Inc. among others.
Table of Contents
110 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 North America Cosmetics Market Overview
- 5.1 Key Industry Highlights
- 5.2 North America Cosmetics Historical Market (2018-2024)
- 5.3 North America Cosmetics Market Forecast (2025-2034)
- 6 United States Cosmetics Market Overview
- 6.1 Key Industry Highlights
- 6.2 United States Cosmetics Historical Market (2018-2024)
- 6.3 United States Cosmetics Market Forecast (2025-2034)
- 7 United States Cosmetics Market by Product
- 7.1 Hair Care
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Skin and Sun Care
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Makeup and Colour Cosmetics
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Fragrances and Deodorants
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 United States Cosmetics Market by Gender
- 8.1 Men
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Women
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 United States Cosmetics Market by Price Range
- 9.1 Mass
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Premium
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 United States Cosmetics Market by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Convenience Stores
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Specialty Store
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Online
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 United States Cosmetics Market by Region
- 11.1 New England
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Mideast
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Great Lakes
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Plains
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Southeast
- 11.5.1 Historical Trend (2018-2024)
- 11.5.2 Forecast Trend (2025-2034)
- 11.6 Southwest
- 11.6.1 Historical Trend (2018-2024)
- 11.6.2 Forecast Trend (2025-2034)
- 11.7 Rocky Mountain
- 11.7.1 Historical Trend (2018-2024)
- 11.7.2 Forecast Trend (2025-2034)
- 11.8 Far West
- 11.8.1 Historical Trend (2018-2024)
- 11.8.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Value Chain Analysis
- 14 Trade Data Analysis (HS Code – 334)
- 14.1 Major Exporting Countries
- 14.1.1 By Value
- 14.1.2 By Volume
- 14.2 Major Importing Countries
- 14.2.1 By Value
- 14.2.2 By Volume
- 15 Price Analysis
- 16 Competitive Landscape
- 16.1 Supplier Selection
- 16.2 Key Global Players
- 16.3 Key Regional Players
- 16.4 Key Player Strategies
- 16.5 Company Profiles
- 16.5.1 L’oreal S.A.
- 16.5.1.1 Company Overview
- 16.5.1.2 Product Portfolio
- 16.5.1.3 Demographic Reach and Achievements
- 16.5.1.4 Certifications
- 16.5.2 The Estée Lauder Companies Inc.
- 16.5.2.1 Company Overview
- 16.5.2.2 Product Portfolio
- 16.5.2.3 Demographic Reach and Achievements
- 16.5.2.4 Certifications
- 16.5.3 Procter & Gamble Co.
- 16.5.3.1 Company Overview
- 16.5.3.2 Product Portfolio
- 16.5.3.3 Demographic Reach and Achievements
- 16.5.3.4 Certifications
- 16.5.4 Beiersdorf AG
- 16.5.4.1 Company Overview
- 16.5.4.2 Product Portfolio
- 16.5.4.3 Demographic Reach and Achievements
- 16.5.4.4 Certifications
- 16.5.5 Groupe Clarins
- 16.5.5.1 Company Overview
- 16.5.5.2 Product Portfolio
- 16.5.5.3 Demographic Reach and Achievements
- 16.5.5.4 Certifications
- 16.5.6 Unilever Plc
- 16.5.6.1 Company Overview
- 16.5.6.2 Product Portfolio
- 16.5.6.3 Demographic Reach and Achievements
- 16.5.6.4 Certifications
- 16.5.7 Kao Corp.
- 16.5.7.1 Company Overview
- 16.5.7.2 Product Portfolio
- 16.5.7.3 Demographic Reach and Achievements
- 16.5.7.4 Certifications
- 16.5.8 Shiseido Co. Ltd.
- 16.5.8.1 Company Overview
- 16.5.8.2 Product Portfolio
- 16.5.8.3 Demographic Reach and Achievements
- 16.5.8.4 Certifications
- 16.5.9 Revlon Inc.
- 16.5.9.1 Company Overview
- 16.5.9.2 Product Portfolio
- 16.5.9.3 Demographic Reach and Achievements
- 16.5.9.4 Certifications
- 16.5.10 Coty Inc.
- 16.5.10.1 Company Overview
- 16.5.10.2 Product Portfolio
- 16.5.10.3 Demographic Reach and Achievements
- 16.5.10.4 Certifications
- 16.5.11 Others
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