United States Cookware Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)
Description
The United States cookware market size reached around USD 2.39 Billion in 2024. The market is projected to grow at a CAGR of 5.00% between 2025 and 2034 to reach nearly USD 3.89 Billion by 2034. The market is being driven by rising interest in home cooking, expansion of the e-commerce sector, and an increase in kitchen renovations.
United States Cookware Market Report Summary
Description
Value
Base Year
USD Billion
2024
Historical Period
USD Billion
2018-2024
Forecast Period
USD Billion
2025-2034
Market Size 2024
USD Billion
2.39
Market Size 2034
USD Billion
3.89
CAGR 2018-2024
Percentage
XX%
CAGR 2025-2034
Percentage
5.00%
CAGR 2025-2034- Market by Region
Far West
5.7%
CAGR 2025-2034 - Market by Region
Rocky Mountain
5.4%
CAGR 2025-2034 - Market by Material
Stainless Steel
5.3%
CAGR 2025-2034 - Market by Distribution Channel
Online
6.6%
Market Share by Region 2024
Mideast
17.4%
United States Cookware Market Growth
According to the U.S. Department of Commerce, e-commerce in the United States accounted for 22.0% of total retail sales. The expanding e-commerce sector has notably increased the demand for cookware within the country. Online platforms provide consumers with convenient access to a diverse array of cookware brands, products, and price ranges, facilitating easier comparison and purchasing decisions. The opportunity to read reviews, take advantage of exclusive online promotions, and examine comprehensive product descriptions has bolstered consumer confidence. Furthermore, e-commerce has allowed smaller, specialised cookware brands to connect with a wider audience, thereby contributing to the market expansion.
As per the United States cookware market analysis, the adoption of sustainability in the market is accelerating as consumers demand eco-friendly, non-toxic, and energy-efficient products. Brands are shifting towards sustainable materials like recycled aluminium, stainless steel, and cast iron while reducing the use of harmful chemicals such as PFOA and PFOS in non-stick coatings. Various manufacturers are also focusing on long-lasting, durable designs to reduce waste. Additionally, sustainable packaging and ethical production practices are becoming increasingly important. As environmental awareness grows, consumers are prioritising brands that align with their values of reducing environmental impact and promoting health-conscious cooking.
Key Trends and Developments
The United States cookware market growth can be attributed to rising interest in home cooking; expansion of the e-commerce sector; increasing kitchen renovations; and the rising influence of social media and cooking shows.
November 2024
Le Creuset, a renowned brand specialising in cookware, bakeware, and kitchen tools, decided to expand its operations in Hampton County, United States. The design of the new operation centre draws inspiration from Le Creuset's unique branding, notably incorporating flame-orange Dutch ovens as sinks in the restrooms. Situated on a 62-acre site, the 300,000-square-foot distribution facility is set to feature around 22,000 square feet dedicated to office space, equipped with amenities that emphasise the well-being of employees.
January 2024
Guy Fieri's Flavortown brand introduced three new cookware lines in the United States and Canada. This cookware is three times more durable than stainless steel, allowing for the use of metal utensils without concern, and it is also oven-safe at temperatures up to 700 degrees. The initial offering in the market was the Laser Titanium series of hard anodised cookware, which boasted a safe, non-toxic cooking surface. This innovative, patent-pending technology enabled a healthier, non-stick cooking experience, alleviating concerns regarding potentially harmful chemicals.
June 2023
Lodge Cast Iron, a leader in cast iron cookware for over 125 years, launched the USA Enamel™ collection. Made in America, this enamelled cast iron line reflects Lodge's dedication to heirloom quality and innovative design, inspired by tradition and 'iconic Americana.' Produced by highly skilled American artisans in Lodge's hometown of South Pittsburg, Tennessee, each Dutch Oven is uniquely designed with distinctive features such as wide handles and an appropriately sized knob, all while ensuring exceptional performance from oven to table.
September 2022
The Calphalon® brand, recognised as a leader in high-quality cookware and a member of the Newell Brands global portfolio, unveiled its latest generation of nonstick cookware. This innovative nonstick technology empowers consumers to cook, flip, and serve even the most delicate and sticky foods with confidence and ease. The Calphalon brand is dedicated to upholding a strong commitment to precision and quality in every product it offers.
Rising Interest in Home Cooking
The rising trend of home cooking, particularly in the wake of the COVID-19 pandemic, has led to a remarkable surge in the demand for cookware. The growing interest in cooking as a creative outlet is further aiding the market.
Expansion of the E-Commerce Sector
The expansion of online shopping platforms has significantly transformed the landscape of cookware availability, making it more accessible and convenient for consumers than ever before. Moreover, the digital shift to online channels has empowered consumers to easily compare prices across various retailers, ensuring they can find the best deals and make informed purchasing decisions.
Increase in Kitchen Renovations
The growing trend of home improvement and kitchen renovations has significantly influenced consumer behaviour, particularly in the realm of cookware. As homeowners undertake projects to enhance their living spaces, especially kitchens, there is a noticeable shift towards investing in high-quality and visually appealing cookware.
Rising Influence of Social Media and Cooking Shows
The emergence of cooking influencers has significantly transformed the culinary landscape, creating a vibrant community of food enthusiasts who share their passion for cooking through engaging content. The accessibility of these platforms allows anyone with a smartphone to explore a plethora of recipes, cooking techniques, and culinary tips, fostering a sense of connection and inspiration among home cooks.
United States Cookware Market Trends
A key factor driving the market is sustainability, as consumers increasingly prefer eco-friendly options, including cookware crafted from recycled materials or featuring non-toxic, biodegradable coatings. Additionally, the trend towards health-conscious cooking is shaping consumer preferences, leading to a heightened demand for non-stick, PTFE-free, and low-fat cooking solutions.
The rise of multifunctional cookware is also notable, with items such as air fryers, instant pots, and multi-cookers becoming essential in the kitchens of busy families. Furthermore, smart cookware is on the rise, integrating digital technology for enhanced temperature control and cooking assistance. Additionally, the influence of e-commerce is transforming the market landscape, as an increasing number of consumers opt for online shopping to access a broader range of products and greater convenience.
United States Cookware Industry Segmentation
The EMR’s report titled “United States Cookware Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Type Teflon (PTFE) Coated
Ceramic Coated
Others
Breakup by Material
Based on distribution channels, the market is segmented into offline and online. The online segment is projected to grow at a CAGR of 6.6% during the forecast period of 2025-2034. The increasing popularity of cookware purchased through online platforms is driven by the ease of shopping from home, an extensive range of products, and the influence of customer reviews.
Online platforms provide comprehensive product details, attractive promotions, and convenient delivery services, facilitating consumers' search for high-quality cookware that meets their specific requirements. Meanwhile, the demand for cookware in through offline segment continues to be robust, as consumers appreciate the opportunity to inspect products in person, obtain tailored advice, and make immediate purchases, particularly during seasonal sales and promotional events.
CAGR 2025-2034 - Market by
Distribution Channel
Online
6.6%
Offline
XX%
Leading Companies in the United States Cookware Market
Major United States cookware market players are focusing on sustainable manufacturing practices to gain a competitive edge in the market. The incorporation of sustainable materials in cookware, including recycled metals, bamboo, and non-toxic coatings, minimises environmental impact. This approach not only fosters eco-friendly manufacturing practices but also attracts environmentally aware consumers who prioritise durable and safe products.
Wilh. Werhahn KG
Established in 1830, Wilh. Werhahn KG is a diversified industrial group based in Düsseldorf, Germany. The company engages in various sectors, particularly in cookware and kitchenware, emphasising high-quality production and sustainable business practices.
Groupe SEB
Founded in 1857, Groupe SEB is a multinational corporation from France, with its headquarters located in Écully. The company specialises in small household appliances and cookware, owning several prominent brands such as Tefal, All-Clad, and Moulinex, and provides innovative kitchen solutions on a global scale.
Meyer Corporation
Founded in 1981, Meyer Corporation is a cookware manufacturer headquartered in California, United States. Renowned for its premium cookware brands, including Circulon and Anolon, Meyer focuses on high-performance, non-stick cookware and offers a diverse array of kitchen products.
Tramontina USA, Inc.
Established in 1911, Tramontina USA, Inc. serves as the American subsidiary of the Brazilian company Tramontina, with its headquarters in Sugar Land, Texas. The brand is well known for its high-quality cookware, cutlery, and kitchen tools, providing both functional and aesthetically pleasing solutions.
Other major players in the United States cookware market are Fissler GmbH, The Vollrath Co., L.L.C., Sunbeam Products, Inc, SCANPAN USA, INC., Farberware Licensing Company, LLC., and Target Brands, Inc., among others.
United States Cookware Market Report Summary
Description
Value
Base Year
USD Billion
2024
Historical Period
USD Billion
2018-2024
Forecast Period
USD Billion
2025-2034
Market Size 2024
USD Billion
2.39
Market Size 2034
USD Billion
3.89
CAGR 2018-2024
Percentage
XX%
CAGR 2025-2034
Percentage
5.00%
CAGR 2025-2034- Market by Region
Far West
5.7%
CAGR 2025-2034 - Market by Region
Rocky Mountain
5.4%
CAGR 2025-2034 - Market by Material
Stainless Steel
5.3%
CAGR 2025-2034 - Market by Distribution Channel
Online
6.6%
Market Share by Region 2024
Mideast
17.4%
United States Cookware Market Growth
According to the U.S. Department of Commerce, e-commerce in the United States accounted for 22.0% of total retail sales. The expanding e-commerce sector has notably increased the demand for cookware within the country. Online platforms provide consumers with convenient access to a diverse array of cookware brands, products, and price ranges, facilitating easier comparison and purchasing decisions. The opportunity to read reviews, take advantage of exclusive online promotions, and examine comprehensive product descriptions has bolstered consumer confidence. Furthermore, e-commerce has allowed smaller, specialised cookware brands to connect with a wider audience, thereby contributing to the market expansion.
As per the United States cookware market analysis, the adoption of sustainability in the market is accelerating as consumers demand eco-friendly, non-toxic, and energy-efficient products. Brands are shifting towards sustainable materials like recycled aluminium, stainless steel, and cast iron while reducing the use of harmful chemicals such as PFOA and PFOS in non-stick coatings. Various manufacturers are also focusing on long-lasting, durable designs to reduce waste. Additionally, sustainable packaging and ethical production practices are becoming increasingly important. As environmental awareness grows, consumers are prioritising brands that align with their values of reducing environmental impact and promoting health-conscious cooking.
Key Trends and Developments
The United States cookware market growth can be attributed to rising interest in home cooking; expansion of the e-commerce sector; increasing kitchen renovations; and the rising influence of social media and cooking shows.
November 2024
Le Creuset, a renowned brand specialising in cookware, bakeware, and kitchen tools, decided to expand its operations in Hampton County, United States. The design of the new operation centre draws inspiration from Le Creuset's unique branding, notably incorporating flame-orange Dutch ovens as sinks in the restrooms. Situated on a 62-acre site, the 300,000-square-foot distribution facility is set to feature around 22,000 square feet dedicated to office space, equipped with amenities that emphasise the well-being of employees.
January 2024
Guy Fieri's Flavortown brand introduced three new cookware lines in the United States and Canada. This cookware is three times more durable than stainless steel, allowing for the use of metal utensils without concern, and it is also oven-safe at temperatures up to 700 degrees. The initial offering in the market was the Laser Titanium series of hard anodised cookware, which boasted a safe, non-toxic cooking surface. This innovative, patent-pending technology enabled a healthier, non-stick cooking experience, alleviating concerns regarding potentially harmful chemicals.
June 2023
Lodge Cast Iron, a leader in cast iron cookware for over 125 years, launched the USA Enamel™ collection. Made in America, this enamelled cast iron line reflects Lodge's dedication to heirloom quality and innovative design, inspired by tradition and 'iconic Americana.' Produced by highly skilled American artisans in Lodge's hometown of South Pittsburg, Tennessee, each Dutch Oven is uniquely designed with distinctive features such as wide handles and an appropriately sized knob, all while ensuring exceptional performance from oven to table.
September 2022
The Calphalon® brand, recognised as a leader in high-quality cookware and a member of the Newell Brands global portfolio, unveiled its latest generation of nonstick cookware. This innovative nonstick technology empowers consumers to cook, flip, and serve even the most delicate and sticky foods with confidence and ease. The Calphalon brand is dedicated to upholding a strong commitment to precision and quality in every product it offers.
Rising Interest in Home Cooking
The rising trend of home cooking, particularly in the wake of the COVID-19 pandemic, has led to a remarkable surge in the demand for cookware. The growing interest in cooking as a creative outlet is further aiding the market.
Expansion of the E-Commerce Sector
The expansion of online shopping platforms has significantly transformed the landscape of cookware availability, making it more accessible and convenient for consumers than ever before. Moreover, the digital shift to online channels has empowered consumers to easily compare prices across various retailers, ensuring they can find the best deals and make informed purchasing decisions.
Increase in Kitchen Renovations
The growing trend of home improvement and kitchen renovations has significantly influenced consumer behaviour, particularly in the realm of cookware. As homeowners undertake projects to enhance their living spaces, especially kitchens, there is a noticeable shift towards investing in high-quality and visually appealing cookware.
Rising Influence of Social Media and Cooking Shows
The emergence of cooking influencers has significantly transformed the culinary landscape, creating a vibrant community of food enthusiasts who share their passion for cooking through engaging content. The accessibility of these platforms allows anyone with a smartphone to explore a plethora of recipes, cooking techniques, and culinary tips, fostering a sense of connection and inspiration among home cooks.
United States Cookware Market Trends
A key factor driving the market is sustainability, as consumers increasingly prefer eco-friendly options, including cookware crafted from recycled materials or featuring non-toxic, biodegradable coatings. Additionally, the trend towards health-conscious cooking is shaping consumer preferences, leading to a heightened demand for non-stick, PTFE-free, and low-fat cooking solutions.
The rise of multifunctional cookware is also notable, with items such as air fryers, instant pots, and multi-cookers becoming essential in the kitchens of busy families. Furthermore, smart cookware is on the rise, integrating digital technology for enhanced temperature control and cooking assistance. Additionally, the influence of e-commerce is transforming the market landscape, as an increasing number of consumers opt for online shopping to access a broader range of products and greater convenience.
United States Cookware Industry Segmentation
The EMR’s report titled “United States Cookware Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Type
- Standard /Non-Coated
- Non-Stick/ Coated
Breakup by Material
- Stainless Steel
- Aluminium
- Glass
- Others
- Residential
- Commercial
- Offline
- Online
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Based on distribution channels, the market is segmented into offline and online. The online segment is projected to grow at a CAGR of 6.6% during the forecast period of 2025-2034. The increasing popularity of cookware purchased through online platforms is driven by the ease of shopping from home, an extensive range of products, and the influence of customer reviews.
Online platforms provide comprehensive product details, attractive promotions, and convenient delivery services, facilitating consumers' search for high-quality cookware that meets their specific requirements. Meanwhile, the demand for cookware in through offline segment continues to be robust, as consumers appreciate the opportunity to inspect products in person, obtain tailored advice, and make immediate purchases, particularly during seasonal sales and promotional events.
CAGR 2025-2034 - Market by
Distribution Channel
Online
6.6%
Offline
XX%
Leading Companies in the United States Cookware Market
Major United States cookware market players are focusing on sustainable manufacturing practices to gain a competitive edge in the market. The incorporation of sustainable materials in cookware, including recycled metals, bamboo, and non-toxic coatings, minimises environmental impact. This approach not only fosters eco-friendly manufacturing practices but also attracts environmentally aware consumers who prioritise durable and safe products.
Wilh. Werhahn KG
Established in 1830, Wilh. Werhahn KG is a diversified industrial group based in Düsseldorf, Germany. The company engages in various sectors, particularly in cookware and kitchenware, emphasising high-quality production and sustainable business practices.
Groupe SEB
Founded in 1857, Groupe SEB is a multinational corporation from France, with its headquarters located in Écully. The company specialises in small household appliances and cookware, owning several prominent brands such as Tefal, All-Clad, and Moulinex, and provides innovative kitchen solutions on a global scale.
Meyer Corporation
Founded in 1981, Meyer Corporation is a cookware manufacturer headquartered in California, United States. Renowned for its premium cookware brands, including Circulon and Anolon, Meyer focuses on high-performance, non-stick cookware and offers a diverse array of kitchen products.
Tramontina USA, Inc.
Established in 1911, Tramontina USA, Inc. serves as the American subsidiary of the Brazilian company Tramontina, with its headquarters in Sugar Land, Texas. The brand is well known for its high-quality cookware, cutlery, and kitchen tools, providing both functional and aesthetically pleasing solutions.
Other major players in the United States cookware market are Fissler GmbH, The Vollrath Co., L.L.C., Sunbeam Products, Inc, SCANPAN USA, INC., Farberware Licensing Company, LLC., and Target Brands, Inc., among others.
Table of Contents
136 Pages
- 1 Preface
- 2 Report Coverage – Key Segmentation and Scope
- 3 Report Description
- 3.1 Market Definition and Outlook
- 3.2 Properties and Applications
- 3.3 Market Analysis
- 3.4 Key Players
- 4 Key Assumptions
- 5 Executive Summary
- 5.1 Overview
- 5.2 Key Drivers
- 5.3 Key Developments
- 5.4 Competitive Structure
- 5.5 Key Industrial Trends
- 6 Market Snapshot
- 7 Opportunities and Challenges in the Market
- 8 North America Cookware Market Overview
- 8.1 Key Industry Highlights
- 8.2 North America Cookware Historical Market (2018-2024)
- 8.3 North America Cookware Market Forecast (2025-2034)
- 9 United States Cookware Market Overview
- 9.1 Key Industry Highlights
- 9.2 United States Cookware Historical Market (2018-2024)
- 9.3 United States Cookware Market Forecast (2025-2034)
- 10 United States Cookware Market by Type
- 10.1 Standard /Non-Coated
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Non-Stick/ Coated
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.2.3 Breakup by Type
- 10.2.3.1 Teflon (PTFE) Coated
- 10.2.3.2 Ceramic Coated
- 10.2.3.3 Others
- 11 United States Cookware Market by Material
- 11.1 Stainless Steel
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Aluminium
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Glass
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Others
- 12 United States Cookware Market by Application
- 12.1 Residential
- 12.1.1 Historical Trend (2018-2024)
- 12.1.2 Forecast Trend (2025-2034)
- 12.2 Commercial
- 12.2.1 Historical Trend (2018-2024)
- 12.2.2 Forecast Trend (2025-2034)
- 13 United States Cookware Market by Distribution Channel
- 13.1 Offline
- 13.1.1 Historical Trend (2018-2024)
- 13.1.2 Forecast Trend (2025-2034)
- 13.2 Online
- 13.2.1 Historical Trend (2018-2024)
- 13.2.2 Forecast Trend (2025-2034)
- 14 United States Cookware Market by Region
- 14.1 New England
- 14.1.1 Historical Trend (2018-2024)
- 14.1.2 Forecast Trend (2025-2034)
- 14.2 Mideast
- 14.2.1 Historical Trend (2018-2024)
- 14.2.2 Forecast Trend (2025-2034)
- 14.3 Great Lakes
- 14.3.1 Historical Trend (2018-2024)
- 14.3.2 Forecast Trend (2025-2034)
- 14.4 Plains
- 14.4.1 Historical Trend (2018-2024)
- 14.4.2 Forecast Trend (2025-2034)
- 14.5 Southeast
- 14.5.1 Historical Trend (2018-2024)
- 14.5.2 Forecast Trend (2025-2034)
- 14.6 Southwest
- 14.6.1 Historical Trend (2018-2024)
- 14.6.2 Forecast Trend (2025-2034)
- 14.7 Rocky Mountain
- 14.7.1 Historical Trend (2018-2024)
- 14.7.2 Forecast Trend (2025-2034)
- 14.8 Far West
- 14.8.1 Historical Trend (2018-2024)
- 14.8.2 Forecast Trend (2025-2034)
- 15 Market Dynamics
- 15.1 SWOT Analysis
- 15.1.1 Strengths
- 15.1.2 Weaknesses
- 15.1.3 Opportunities
- 15.1.4 Threats
- 15.2 Porter’s Five Forces Analysis
- 15.2.1 Supplier’s Power
- 15.2.2 Buyer’s Power
- 15.2.3 Threat of New Entrants
- 15.2.4 Degree of Rivalry
- 15.2.5 Threat of Substitutes
- 15.3 Key Indicators of Demand
- 15.4 Key Indicators of Price
- 16 Competitive Landscape
- 16.1 Market Structure
- 16.2 Company Profile
- 16.2.1 Wilh. Werhahn KG
- 16.2.1.1 Company Overview
- 16.2.1.2 Product Portfolio
- 16.2.1.3 Demographic Reach and Achievements
- 16.2.1.4 Certifications
- 16.2.2 Groupe SEB
- 16.2.2.1 Company Overview
- 16.2.2.2 Product Portfolio
- 16.2.2.3 Demographic Reach and Achievements
- 16.2.2.4 Certifications
- 16.2.3 Meyer Corporation
- 16.2.3.1 Company Overview
- 16.2.3.2 Product Portfolio
- 16.2.3.3 Demographic Reach and Achievements
- 16.2.3.4 Certifications
- 16.2.4 Tramontina USA, Inc.
- 16.2.4.1 Company Overview
- 16.2.4.2 Product Portfolio
- 16.2.4.3 Demographic Reach and Achievements
- 16.2.4.4 Certifications
- 16.2.5 Fissler GmbH
- 16.2.5.1 Company Overview
- 16.2.5.2 Product Portfolio
- 16.2.5.3 Demographic Reach and Achievements
- 16.2.5.4 Certifications
- 16.2.6 The Vollrath Co., L.L.C.
- 16.2.6.1 Company Overview
- 16.2.6.2 Product Portfolio
- 16.2.6.3 Demographic Reach and Achievements
- 16.2.6.4 Certifications
- 16.2.7 Sunbeam Products, Inc
- 16.2.7.1 Company Overview
- 16.2.7.2 Product Portfolio
- 16.2.7.3 Demographic Reach and Achievements
- 16.2.7.4 Certifications
- 16.2.8 SCANPAN USA, INC.
- 16.2.8.1 Company Overview
- 16.2.8.2 Product Portfolio
- 16.2.8.3 Demographic Reach and Achievements
- 16.2.8.4 Certifications
- 16.2.9 Farberware Licensing Company, LLC.
- 16.2.9.1 Company Overview
- 16.2.9.2 Product Portfolio
- 16.2.9.3 Demographic Reach and Achievements
- 16.2.9.4 Certifications
- 16.2.10 Target Brands, Inc.
- 16.2.10.1 Company Overview
- 16.2.10.2 Product Portfolio
- 16.2.10.3 Demographic Reach and Achievements
- 16.2.10.4 Certifications
- 16.2.11 Others
- 17 Key Trends and Developments in the Market
Pricing
Currency Rates
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