United States Cold Brew Coffee Market Report and Forecast 2025-2034

The United States cold brew coffee market reached approximately USD 244.69 Million in 2024. The market is projected to grow at a CAGR of 17.40% between 2025 and 2034. It is estimated to reach a value of around USD 1217.02 Million by 2034.

United States Cold Brew Coffee Market Growth

The key driver of the market is the lifestyles of the individuals that are increasingly getting busier. A busy lifestyle generates a requirement for portable and on-the-go beverages such as cold brew, hence increasing its demand in the country. The United States imports the second largest amount of coffee beans. It is projected that the U.S. will gain 900,000 bags for an approximate 24.5 million with the increasing consumption.

Another factor that influences the cold brew coffee demand forecast cold brew coffee market positively is the changing taste preferences of the population. The drink has taken the industry by storm because of its less bitter taste compared to other coffee-based beverages like espresso and americano. It is also smoother to drink which makes it taste more palatable, aiding in the generation of triple-digit growth in the United States market.

Nowadays, there is an increased consciousness surrounding health and lifestyle among the people. As of 2023, individuals in the region drink about 517 million cups of coffee a day collectively, with an average American consuming approximately three cups daily. Cold brew is considered a comparatively healthier drink which is why it has gained popularity in the market in recent times. This popularity has led to a significant increase in the demand as well as the sales of the beverage.

Key Trends and Recent Developments

Distribution through varied channels, increased preference among millennials, rising disposable income, and investment in new technologies have is acceleratinged the United States cold brew coffee market developmentvalue.

December 2023

US-based cold brew coffee maker Chameleon Organic Coffee partnered with Girl Scouts of USA to create a new series of Girl Scout Cookie-inspired cold brew coffee products. The beverages will feature Chameleon’s new French roast cold brew blend alongside Girl Scout Cookie flavors in a soy-free and gluten-free formulation. The partnership will give people a new way to enjoy the otherwise traditional cold brew coffee products.

August 2023

In a first of its kind effort, Tim Hortons, a US-based internation Restaurant brand aims to bring retraunt quality cold brew coffee directly to the customer’s homes with its new Cold Brew Coffee Concentrate containers serving at least 8 individuals. The stocks, available in multiple flavours, are being sold at a across all 50 states of the US, including in Walmart and regional grocery stores.

April 2022

Italian Coffee giant Lavazza has announced its entry into the US cold brew coffee market with specialized products catering to the tastes of US citizens. The company claims to have conducted market research for two years before taking this giant leap. The brand is already an established seller of ready-to-go coffee in Europe. However, in the US, it has debuted with its classic, nitro, cappuccino, and double shot cold brew coffee varieties with different bases.

February 2023

Danone North America, a subsidiary of the France-based food and beverage company Danone, will invested USD 65 million by 2025over the next two years in its US coffee brands to increase the production of ready-to-go cold brew coffee. The investment will enable the company to capitalise on growing consumer demand for RTD coffee and deliver cost savings, efficiencies as well as quality improvements in products.

December 2023

US-based cold brew coffee maker Chameleon Organic Coffee has partnered with Girl Scouts of the USA to create a new series of Girl Scout Cookie-inspired cold brew coffee products. The beverages will feature Chameleon’s new French roast cold brew blend alongside Girl Scout Cookie flavors in a soy-free and gluten-free formulation. The partnership will give people a new way to enjoy the otherwise traditional cold brew coffee products.

April 2022

Italian Coffee giant Lavazza announced its entry into the cold brew coffee market with specialized products catering to the tastes of US citizens. The company claims to have conducted market research for two years before taking this giant leap. The brand is already an established seller of ready-to-go coffee in Europe. However, in the United States, it has debuted with its classic, nitro, cappuccino, and double shot cold brew coffee varieties with different bases.

Cold Brew Coffee Distribution through Varied Channels Aiding Market Expansion

Cold brew coffee in the US country is sold through multiple distribution channels such as ecommerce websites, dedicated coffee shops by brands, supermarkets, retail shops, and more. Customers have the flexibility to buy from any channel that’s convenient for them. Moreover, suppliers can supply their products through all these channels which increases their overall revenue.

Rise in Disposable Income Propelling Cold Brew Coffee Demand Growth

According to the Bureau of Economic Analysis (BEA), the disposable iIncome of US citizens has been rising by 0.3% and 0.1% in May and June 2024 respectively. The rise in disposable income is expected to increase an average American’s expenditure on food and hence may lead to high cold brew coffee demand during the forecast period.

Increased Preference Among the Millennial Population Causing Propelling Market Growth

United States cold brew coffee Cold brew coffee industry analysis suggests that it is the most preferred beverage of the huge US millennial and Gen Z population due to its premium quality, customizable nature, and ready to go characteristic. The hyperactive and busy lifestyle of this demographic group is major factor for increased demand in the market.

Investment in New Cold Brew Technologies Leading to Market Development

Major players in the industry are increasingly investing into AI and automation-oriented technologies in the cold brew coffee production and distribution segment. Such investment is leading to innovation and development in the market for a sustainable future. For instance, tech startup Botrista, known for its data-driven, automated beverage platform serving cold-brew coffee has closed the second round of series C funding where multinational restaurant chains such as Jollibee Foods Corporation had participated.

United States Cold Brew Coffee Industry Segmentation

‘United States Cold Brew Coffee Market Report and Forecast 2025-2034’ offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

Arabica-Based Cold Brew Coffee
Robusta-Based Cold Brew Coffee
Liberica-Based Cold Brew Coffee

Market Breakup by Distribution Channel

Supermarkets and Hypermarkets
Company-Owned Outlets
Convenience Stores
Online Stores

Market Breakup by Region

New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Farwest

United States Cold Brew Coffee Market Share

In terms of the type of coffee, Arabica coffee beans dominate the market in the United States. Starbucks, the Seattle-based brand, accounts for an estimated 70% of the global production. Almost all of the coffee consumed in the country is Arabica, which may be due to its less bitter taste, better aroma and acidity compared to Robusta beans. Since concepts like decaf coffee are in trend these days, thus, this factor further contributes to the rising popularity of arabica coffee.

Leading Companies United States Cold Brew Coffee Market

The market players are persistently coming up with new flavour profiles and continue to experiment with the drink in hopes of increasing sales.
Starbucks Corp.
Nestle S.A.
James Finlay Limited
Wandering Bear Coffee
Inspire Brand, Inc.
Solo Coffee Ltd.
High Brew Coffee
Grounds & Hounds Coffee Co.
Sail Away Coffee Co
The Cold Brew Company (Seattle Strong Coffee Co.)
Others

United States Cold Brew Coffee Market Report Snapshots

United States Cold Brew Coffee Market Size

United States Cold Brew Coffee Market Growth

United States Cold Brew Coffee Market Share

United States Cold Brew Coffee Companies Show more