United States Marketing Analytics Market Report and Forecast 2025-2034

The United States marketing analytics market size reached approximately USD 2.05 Billion in 2024. The market is projected to grow at a CAGR of 12.20% between 2025 and 2034, reaching a value of around USD 6.48 Billion by 2034.

Marketing analytics refers to the use of machine learning, predictive modelling, and statistics to understand the impact of a marketing campaign and improve strategies that do not attract customers. It helps marketers in quantifying their claims and in predicting future trends in marketing. Marketing analytics boosts actionable knowledge of businesses and helps them by sorting customer data based on its relevance.

The United States marketing analytics market is being driven by an increase in data depreciation, a rising quantity of digital clutter, and increased difficulty in reaching consumers. With the proliferation of social media channels and digital networks connecting people, the volume and type of data consumed have grown tremendously, which has made it difficult for marketers to leave a lasting brand impression on consumers’ minds. With the help of data analytics tools, businesses can determine consumer preferences and customise product offerings, which is more likely to drive sales as compared to a broad marketing strategy.

Key Trends and Developments

Rising prominence of context-enriched analytics; technological advancements; growth of self-service analytics tools; and rise of emotional analytics are the major trends impacting the United States marketing analytics market growth.

Nov. 8th 2023

Domo was listed on Constellation ShortList for its easy-to-use marketing analytics solutions_x000D_

Nov. 1st 2023

Facebook and Coursera launched a certificate programme in marketing analytics_x000D_

July 4th 2023

US marketers use marketing analytics tools in 37.7% of projects_x000D_

May 2nd 2023

Mixpanel expanded its event analytics tool for digital marketers

Rising prominence of context-enriched analysis

Context-enriched analytics provides marketers with a graphical representation of a consumer’s needs and constraints, which helps them in designing appropriate marketing strategies.

Technological advancements breaking data silos within organisations

Data fabrics have emerged as a flexible and reliable methodology for data integration across multiple business users, which provides greater insight.

Growing popularity of self-service analytics tools

Non-marketing experts are nowadays utilising self-service analytics tools to access, examine, and make business decisions.

Emotional analytics expected to drive market demand

Emotional analytics is enabling marketers to understand user behaviour in a better way by analysing their facial expressions, voice modulation, and even physiological responses.

United States Marketing Analytics Market Trends

Data fabrics can reduce efforts for data management by up to 70% and improve data usage via its in-built analytics tools. This helps in enhancing business performance and minimises technical debt of the business. In times of shortage of expert data management professionals, data fabrics can bring exceptional results for both small and medium size enterprises and large organisations.

The trend of data democratisation is prompting companies to provide self-analytics tools and solutions for employees with non-technical knowledge. The intuitive user interfaces of self-analytics tools, coupled with visual dashboards and innovative features, are enabling businesses to make data-driven decisions without hiring specialised talent pool for generating reports and providing analysis. This is expected to contribute to the United States marketing analytics market demand in the coming years.

Market Segmentation

“United States Marketing Analytics Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Deployment Type:

On Premise
Cloud

Market Breakup by Enterprise Size:

Large Enterprise
Small and Medium Enterprises

Market Breakup by Application:

Social Media Marketing
E-mail Marketing
Search Engine Marketing
Content Marketing
Others

Market Breakup by End User:

BFSI
Retail
Manufacturing
Media and Communication
Healthcare
Travel and Hospitality
Others

Market Breakup by Region:

New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West

Small and medium enterprises are expected to dominate the United States marketing analytics market share in the forecast period

Small and medium enterprises are expected to lead the market as digital marketing is one of the most crucial mediums of advertisement for these organisations. Marketing analytics tools help them in curating and personalising products as per consumer demand, which, in turn, drives sales.

Meanwhile, large enterprises are expected to witness a steady demand for marketing analytics tools in the forecast period, amid the rising focus to optimise their web pages and provide a seamless website navigation experience to customers. They also use data analytics tools to improve conversion rates by improving upon key parameters of the marketing campaign.

The travel and hospitality sector to make increasing use of marketing analytics tools due to the rising demand for personalised suggestions among customers

The travel and hospitality sector is expected to constitute a major portion of the United States marketing analytics market share in the coming years. Marketing analytics tools help these companies pinpoint key travel destinations that appeal to consumers and design their product offerings and pricing.

The media and communication sector is also expected to increase its reliance on marketing analytics tools to gauge the news items and TV shows that are preferred by consumers to watch. This can help them gain popularity and serve consumer preferences better. Meanwhile, in the retail sector, marketing analytics play a crucial role in providing targeted advertisements to customers, managing inventory, predicting demand, and enhancing profitability.

Competitive Landscape

Major market players are collaborating to launch innovative marketing analytics solutions in the USA.

Other United States marketing analytics market players include Google LLC, Microsoft Corp., Teradata Corporation, and Improvado Inc., among others. Show more