United Kingdom Toys Market Report and Forecast 2025-2034
Description
The United Kingdom toys market reached a value of approximately USD 3.91 Billion in 2024. The market is projected to grow at a CAGR of 4.00% between 2025 and 2034, reaching a value of around USD 5.79 Billion by 2034.
United Kingdom Toys Market Growth
The toy market is geared towards considerable growth due to various factors. These include a growing emphasis on childhood development, increasing online retail, a rise in disposable income, and increasing number of specialty toy stores. Also, there is an ever-increasing focus on manufacturing safe and sustainable toys using ethical production practices.
Moreover, smart toys integrated with modern technology such as augmented reality are witnessing high demand and propelling market expansion as parents are choosing toys that serve as an educational tool and foster skills such as critical thinking, problem-solving, spatial awareness, and language fluency through an immersive play experience. Examples include Clementoni Play Lab, Hasbro Twister Air Party Game, and Mario Kart Live Circuit, among others.
Furthermore, subscription-based boxes containing age-relevant toys and activities coupled with elements of surprise and discovery are gaining traction as they are convenient, easy to access at regular intervals, and offer a wide range of services at an affordable price. Examples of subscription boxes include Lovevery Play, KiwiCo STEM, ToucanBox Craft, and Cubie Maths, among others.
Also, licensed toys based on popular figures from movies, TV shows, comics and real life are experiencing popularity that can be attributed to the deep emotional connection customers have with the characters. This has boosted market growth as these toys appeal to both children and collectors. For instance, In March 2024, Mattel, Inc. launched its IWD collection which consists of eight dolls based on famous female figures including UK actor Hellen Mirren.
United Kingdom Toys Industry Segmentation
“United Kingdom Toys Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others
Market Breakup by Age Group
Up To 5 Years
Between 5 To 10 Years
Above 10 Years
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online
Others
United Kingdom Toys Market Share
Based on age group, the market is segmented to cater to the needs of children up to 5 years, between 5 to 10 years, and above 10 years. Toys for children up to 5 years old aim to engage the senses and improve motor skills. These toys include rattles, puzzles and games, dolls, plush, and action figures, among others. Thus, the age group of up to 5 years is expected to grow at a CAGR of 4.5% over the forecast period. On the other hand, toys for children between 5 to 10 years are meant to develop math skills and team spirit such as slime, building sets, sports equipment, and remote-control cars. For children beyond 10 years, toys that foster competition like gaming consoles, board games such as Monopoly and Chess, and science kits are available in the market.
Leading Companies in United Kingdom Toys Market
Market players are incorporating smart technology with toys and striving to meet strict regulatory standards laid down by the government.
Mattel, Inc.
Hasbro, Inc.
LEGO System A/S
Orchard Toys Ltd.
Simba Dickie Group
Moose Toys Ltd.
Spin Master Ltd.
Tomy Co. Ltd.
Hornby Hobbies Limited
Brazier & Co. Ltd.
Others
United Kingdom Toys Market Report Snapshots
United Kingdom Toys Market Size
United Kingdom Toys Market Growth
United Kingdom Toys Market Share
United Kingdom Toys Companies
United Kingdom Toys Market Growth
The toy market is geared towards considerable growth due to various factors. These include a growing emphasis on childhood development, increasing online retail, a rise in disposable income, and increasing number of specialty toy stores. Also, there is an ever-increasing focus on manufacturing safe and sustainable toys using ethical production practices.
Moreover, smart toys integrated with modern technology such as augmented reality are witnessing high demand and propelling market expansion as parents are choosing toys that serve as an educational tool and foster skills such as critical thinking, problem-solving, spatial awareness, and language fluency through an immersive play experience. Examples include Clementoni Play Lab, Hasbro Twister Air Party Game, and Mario Kart Live Circuit, among others.
Furthermore, subscription-based boxes containing age-relevant toys and activities coupled with elements of surprise and discovery are gaining traction as they are convenient, easy to access at regular intervals, and offer a wide range of services at an affordable price. Examples of subscription boxes include Lovevery Play, KiwiCo STEM, ToucanBox Craft, and Cubie Maths, among others.
Also, licensed toys based on popular figures from movies, TV shows, comics and real life are experiencing popularity that can be attributed to the deep emotional connection customers have with the characters. This has boosted market growth as these toys appeal to both children and collectors. For instance, In March 2024, Mattel, Inc. launched its IWD collection which consists of eight dolls based on famous female figures including UK actor Hellen Mirren.
United Kingdom Toys Industry Segmentation
“United Kingdom Toys Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others
Market Breakup by Age Group
Up To 5 Years
Between 5 To 10 Years
Above 10 Years
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online
Others
United Kingdom Toys Market Share
Based on age group, the market is segmented to cater to the needs of children up to 5 years, between 5 to 10 years, and above 10 years. Toys for children up to 5 years old aim to engage the senses and improve motor skills. These toys include rattles, puzzles and games, dolls, plush, and action figures, among others. Thus, the age group of up to 5 years is expected to grow at a CAGR of 4.5% over the forecast period. On the other hand, toys for children between 5 to 10 years are meant to develop math skills and team spirit such as slime, building sets, sports equipment, and remote-control cars. For children beyond 10 years, toys that foster competition like gaming consoles, board games such as Monopoly and Chess, and science kits are available in the market.
Leading Companies in United Kingdom Toys Market
Market players are incorporating smart technology with toys and striving to meet strict regulatory standards laid down by the government.
Mattel, Inc.
Hasbro, Inc.
LEGO System A/S
Orchard Toys Ltd.
Simba Dickie Group
Moose Toys Ltd.
Spin Master Ltd.
Tomy Co. Ltd.
Hornby Hobbies Limited
Brazier & Co. Ltd.
Others
United Kingdom Toys Market Report Snapshots
United Kingdom Toys Market Size
United Kingdom Toys Market Growth
United Kingdom Toys Market Share
United Kingdom Toys Companies
Table of Contents
189 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Europe Toys Market Overview
- 5.1 Key Industry Highlights
- 5.2 Europe Toys Historical Market (2018-2024)
- 5.3 Europe Toys Market Forecast (2025-2034)
- 6 United Kingdom Toys Market Overview
- 6.1 Key Industry Highlights
- 6.2 United Kingdom Toys Historical Market (2018-2024)
- 6.3 United Kingdom Toys Market Forecast (2025-2034)
- 7 United Kingdom Toys Market by Product Type
- 7.1 Action Figures
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Building Sets
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Dolls
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Games and Puzzles
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Sports and Outdoor Toys
- 7.5.1 Historical Trend (2018-2024)
- 7.5.2 Forecast Trend (2025-2034)
- 7.6 Plush
- 7.6.1 Historical Trend (2018-2024)
- 7.6.2 Forecast Trend (2025-2034)
- 7.7 Others
- 8 United Kingdom Toys Market by Age Group
- 8.1 Up To 5 Years
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Between 5 To 10 Years
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Above 10 Years
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 United Kingdom Toys Market by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Specialty Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Online
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Trade Data Analysis (HS Code: 953)
- 11.1 Major Importing Countries
- 11.1.1 By Volume
- 11.1.2 By Value
- 11.2 Major Exporting Countries
- 11.2.1 By Volume
- 11.2.2 By Value
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 Mattel, Inc.
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 Hasbro, Inc.
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 LEGO System A/S
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 Orchard Toys Ltd.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Simba Dickie Group
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Moose Toys Ltd.
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Spin Master Ltd.
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 Tomy Co. Ltd.
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 Hornby Hobbies Limited
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.10 Brazier & Co. Ltd.
- 12.5.10.1 Company Overview
- 12.5.10.2 Product Portfolio
- 12.5.10.3 Demographic Reach and Achievements
- 12.5.10.4 Certifications
- 12.5.11 Others
Pricing
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