United Kingdom Home Fragrance Market Report and Forecast 2025-2034
Description
The United Kingdom home fragrance market size is projected to grow at a CAGR of 6.10% between 2025 and 2034.
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The home fragrance market in United Kingdom is driven by the rising expenditure on homecare by consumers for certain fragrances dispersed by candles and sprays that can elevate mood, promote relaxation, eliminate odours, and reduce stress levels.
One of the main trends impacting the United Kingdom home fragrance market development is the increasing preference for home fragrance products with natural ingredients, such as essential oils. Consumers are leaning towards eco-friendly options, influencing product development by manufacturers. Proctor & Gamble offers nature-inspired scents such as Orange Blossom Vanilla and White Tea Lavender.
The demand for home fragrance products is also increasing due to the production of smart and connected devices that can enhance the functionality and convenience of home fragrance products, such as diffusers, candles, or plug-ins that can be controlled by voice, app, or remote. In February 2023, Aluxury launched ‘Nebula Electric Waterless Oil Diffuser’, which operate on battery, offers 120-hour runtime, and eliminates risk of spills.
Mass-priced home fragrance products capture a significant market share in United Kingdom, catering to budget-conscious consumers seeking quality scents at accessible price points. Furthermore, by 2024, 62% of sales in the fragrances market of UK will be attributed to non-luxury or affordable, which includes home fragrances products as well. Furthermore, several brands are incorporating premium ingredients (resins, flower extracts, and essential oils), sophisticated packaging (glass and crystals), and unique fragrances (rosemary, cinnamon, and pepper corn) within accessible price points. This helps in propelling the United Kingdom home fragrance market growth.
Market Segmentation
“United Kingdom home fragrance market report and forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Scented Candles
Sprays
Incense Sticks
Others
Market Breakup by Price Category
Mass
Premium
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Speciality Store
Convenience Stores
Online
Others
Competitive Landscape
Market players are focused on developing smart fragrance devices, further introducing new fragrances and scents to cater to different home settings and occasions.
Proctor & Gamble Company
Reckitt Benckiser Group PLC.
Gala Group GmbH.
Stamford London Inc.
S.C. Johnson & Son Inc.
Newell Brands, Inc.
S&N Home Products Ltd.
Cleave's Home Fragrance
Arco England Ltd. (True Grace)
Carvansons Ltd.
Others
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The home fragrance market in United Kingdom is driven by the rising expenditure on homecare by consumers for certain fragrances dispersed by candles and sprays that can elevate mood, promote relaxation, eliminate odours, and reduce stress levels.
One of the main trends impacting the United Kingdom home fragrance market development is the increasing preference for home fragrance products with natural ingredients, such as essential oils. Consumers are leaning towards eco-friendly options, influencing product development by manufacturers. Proctor & Gamble offers nature-inspired scents such as Orange Blossom Vanilla and White Tea Lavender.
The demand for home fragrance products is also increasing due to the production of smart and connected devices that can enhance the functionality and convenience of home fragrance products, such as diffusers, candles, or plug-ins that can be controlled by voice, app, or remote. In February 2023, Aluxury launched ‘Nebula Electric Waterless Oil Diffuser’, which operate on battery, offers 120-hour runtime, and eliminates risk of spills.
Mass-priced home fragrance products capture a significant market share in United Kingdom, catering to budget-conscious consumers seeking quality scents at accessible price points. Furthermore, by 2024, 62% of sales in the fragrances market of UK will be attributed to non-luxury or affordable, which includes home fragrances products as well. Furthermore, several brands are incorporating premium ingredients (resins, flower extracts, and essential oils), sophisticated packaging (glass and crystals), and unique fragrances (rosemary, cinnamon, and pepper corn) within accessible price points. This helps in propelling the United Kingdom home fragrance market growth.
Market Segmentation
“United Kingdom home fragrance market report and forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Scented Candles
Sprays
Incense Sticks
Others
Market Breakup by Price Category
Mass
Premium
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Speciality Store
Convenience Stores
Online
Others
Competitive Landscape
Market players are focused on developing smart fragrance devices, further introducing new fragrances and scents to cater to different home settings and occasions.
Proctor & Gamble Company
Reckitt Benckiser Group PLC.
Gala Group GmbH.
Stamford London Inc.
S.C. Johnson & Son Inc.
Newell Brands, Inc.
S&N Home Products Ltd.
Cleave's Home Fragrance
Arco England Ltd. (True Grace)
Carvansons Ltd.
Others
Table of Contents
112 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Europe Home Fragrance Market Overview
- 5.1 Key Industry Highlights
- 5.2 Europe Home Fragrance Historical Market (2018-2024)
- 5.3 Europe Home Fragrance Market Forecast (2025-2034)
- 6 United Kingdom Home Fragrance Market Overview
- 6.1 Key Industry Highlights
- 6.2 United Kingdom Home Fragrance Historical Market (2018-2024)
- 6.3 United Kingdom Home Fragrance Market Forecast (2025-2034)
- 7 United Kingdom Home Fragrance Market by Product
- 7.1 Scented Candles
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Sprays
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Incense Sticks
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 United Kingdom Home Fragrance Market by Price Category
- 8.1 Mass
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Premium
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 United Kingdom Home Fragrance Market by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Speciality Store
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Convenience Stores
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Online
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators of Demand
- 10.4 Key Indicators of Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Proctor & Gamble Company
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Reckitt Benckiser Group PLC.
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 S.C. Johnson & Son Inc.
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Newell Brands, Inc.
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Gala Group GmbH.
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 S&N Home Products Ltd.
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Stamford London Inc.
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Cleave's Home Fragrance
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Arco England Ltd. (True Grace)
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Carvansons Ltd.
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
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