Sustainable Tourism Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global sustainable tourism market was valued at USD 4.21 Trillion in 2024. It is forecasted to grow at a CAGR of 13.60% from 2025 to 2034, reaching nearly USD 15.07 Trillion by 2034, while supporting the preservation of local cultures, traditions, and heritage through respectful interactions with indigenous communities and the conservation of historical sites, safeguarding cultural diversity for future generations.

Global Sustainable Tourism Market Report Summary

Description

Value

Base Year

USD Trillion

2024

Historical Period

USD Trillion

2018-2024

Forecast Period

USD Trillion

2025-2034

Market Size 2024

USD Trillion

4.21

Market Size 2034

USD Trillion

15.07

CAGR 2018-2024

Percentage

XX%

CAGR 2025-2034

Percentage

13.60%

CAGR 2025-2034 - Market by Region

Asia Pacific

15.2%

CAGR 2025-2034 - Market by Country

India

15.5%

CAGR 2025-2034 - Market by Country

Mexico

14.4%

CAGR 2025-2034 - Market by Type

Eco Tourism/Green Tourism

15.0%

CAGR 2025-2034 - Market by Tourism Type

International

15.2%

Market Share by Country 2024

France

2.4%

Global Sustainable Tourism Market Growth

Costa Rica attracts over 1.7 million ecotourists each year, reinforcing its position as a top global ecotourism destination in the world. Moreover, in Southeast Asia, the ecotourism sector is projected to grow by 17% annually, fuelled by an increasing demand for eco-friendly travel options. Furthermore, the market is witnessing substantial growth, driven by a rising consumer preference for environmentally responsible travel choices. Travellers are becoming increasingly conscious of their environmental impact, opting for destinations and services that prioritise sustainability, including responsible wildlife tours, eco-friendly resorts, and carbon offset programs.

Technological innovations are playing a key role in this movement, with digital platforms offering eco-friendly travel options and advocating for sustainable practices. Furthermore, international regulations and government initiatives are further supporting sustainability within the tourism sector, thereby leading to the expansion of the market.a This transition towards sustainable tourism is actively reshaping the sector, aligning it with wider international environmental goals.

As per the sustainable tourism market analysis, nearly 65 countries have adopted national strategies and policies to encourage sustainable tourism. The UNWTO reports that 90% of tourism ministers consider sustainability a key priority for the sector's future. Additionally, 30% of global hotel chains are working towards achieving carbon neutrality by 2030, thereby leading to the growth of the market.

Key Trends and Developments

The sustainable tourism market growth can be attributed to growing environmental awareness, rising government initiatives and regulations, and evolving consumer preferences.

December 2024

Tropiq Getaways, an innovative travel company located in Kochi introduced a groundbreaking electric vessel named the Legend of Ousu. This state-of-the-art boat is meticulously crafted to promote sustainable tourism in the scenic Kadamakkudy islands, an area celebrated for its natural splendor and diverse ecosystems. By emphasising sustainability, Tropiq Getaways seeks to offer travellers a distinctive, zero-impact experience that deepens their connection with the environment. Passengers on the Legend of Ousu can appreciate the breathtaking landscapes, vibrant ecosystems, and rich cultural heritage of the Kadamakkudy islands while ensuring that their presence does not harm the environment.

December 2024

The Dusty Foot Foundation, in collaboration with Royal Enfield announced the establishment of the Green Hub Western Himalayas – Royal Enfield Responsible Tourism Fellowship for the years 2025-2026. This pioneering fellowship program aims to empower and involve young individuals from the Western Himalayan region by equipping them with the essential tools and knowledge to explore and cultivate sustainable livelihood opportunities through responsible tourism initiatives. This initiative not only empowers the youth but also aligns with the overarching objective of sustainable development in the Western Himalayas, representing a crucial advancement towards a more sustainable future for the region.

May 2024

UN Tourism celebrated the launch of Ireland's first Atlantic Sustainable Tourism Observatory (ASTOI) in Sligo. ASTOI, now part of the International Network of Sustainable Tourism Observatories, aims to promote sustainable tourism through monitoring and collaboration, focusing on environmental conservation, socio-economic development, and cultural preservation.

May 2024

St. Kitts made significant strides in the fight against climate change by adopting proactive strategies in partnership with Sustainable Travel International. This collaboration aims to tackle the pressing issue of emissions linked to tourism, which greatly affect the island's overall carbon footprint. St. Kitts' climate action planning reflects a comprehensive approach to sustainability, balancing the needs of the tourism sector with the crucial responsibility of protecting the environment for future generations. The primary objective of this initiative was to achieve a remarkable 50% reduction in these emissions by 2030.

Government Initiatives and Regulations

Several governments are implementing policies designed to encourage sustainable tourism, offering incentives for businesses to embrace environmentally responsible practices. These initiatives include tax breaks, grants, and subsidies for eco-friendly projects, as well as stricter regulations on waste management, energy use, and conservation efforts. Such policies motivate the tourism sector to focus on sustainability, prompting destination management organisations to promote eco-tourism and support the development of sustainable travel infrastructure, ultimately reducing environmental impacts.

Adoption of Technological Innovations

One of the notable trends in the sustainable tourism market is the introduction of technological innovations. In today’s world, technological advancements are reshaping the sustainable tourism sector. Various innovations such as sustainable booking platforms, carbon offsetting tools, and eco-friendly transportation technologies enable travellers and businesses to reduce their environmental footprint. Moreover, digital solutions improve resource management, enhance the tracking of sustainability metrics, and streamline eco-conscious travel planning. The integration of renewable energy sources, efficient waste management systems, and green technologies makes sustainable travel more feasible and accessible for both tourists and operators.

Growing Environmental Awareness among Consumers

There is a significant increase in consumer awareness regarding environmental issues, leading to a shift towards sustainable tourism practices. Contemporary travellers are prioritising low-impact transportation, eco-friendly accommodations, and destinations focused on conservation, which is driving the demand for sustainable tourism across the globe. Moreover, as environmental concerns gain prominence, eco-conscious travel is becoming a priority, encouraging businesses to adopt greener practices and support destinations that promote sustainability to meet consumer expectations.

Evolving Consumer Preferences

Modern travellers are increasingly seeking experiences that align with their values, favouring destinations and businesses that promote sustainability. There is a growing interest in eco-tourism, ethical wildlife tourism, and responsible travel experiences. This shift is largely influenced by younger generations who prioritise sustainability in their travel choices. The sustainable tourism market revenue is impacted as major players adapt by broadening their offerings to include more sustainable choices, such as eco-friendly accommodations and tour packages, to meet the demands of environmentally conscious consumers.

Global Sustainable Tourism Market Trends

The market is witnessing substantial growth, fuelled by an increasing consumer preference for eco-friendly travel options. Nowadays, travellers are becoming more aware of their environmental footprint, choosing destinations and services that emphasise sustainability, such as eco-friendly accommodations, responsible wildlife tours, and carbon offset initiatives. Furthermore, technological advancements play a vital role, as digital platforms provide sustainable travel options and promote environmentally friendly practices. Additionally, international regulations and government policies are fostering sustainability within the tourism sector. This transition towards sustainable tourism is transforming the sector, aligning it with broader global environmental objectives.

Global Sustainable Tourism Industry Segmentation

The EMR’s report titled “Global Sustainable Tourism Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

• Ecological Tourism
• Eco Tourism/Green Tourism
• Soft Tourism
• Community Tourism

Breakup by Consumer Orientation

• Men
• Women

Breakup by Tourism Type

• Domestic
• International

Breakup by Tourist Type

• Independent Traveller
• Tour Group
• Package Traveller

Breakup by Booking Channel

• Offline
• Online

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

CAGR 2025-2034 - Market by

Country

India

15.5%

Mexico

14.4%

UK

14.2%

France

13.3%

Australia

13.2%

USA

XX%

Canada

XX%

Germany

XX%

Italy

XX%

China

XX%

Japan

XX%

Saudi Arabia

XX%

Brazil

XX%

Global Sustainable Tourism Market Share

According to the sustainable tourism market report, the domestic market drives the sector by helping to preserve local ecosystems and cultural heritage, supporting local economies, and encouraging community involvement. By promoting eco-friendly travel, it reduces tourism's environmental impact, ensuring long-term benefits for local populations and natural resources. The Australian government reported that in the September quarter of 2024, domestic tourism remained steady, with spending up by 1% (USD 396 million) and domestic overnight trips rising by 3% (790,000 trips) compared to the same period in 2023.

In the international market, sustainable tourism fosters global environmental conservation, enhances cross-cultural understanding, and boosts economic growth in tourism-dependent areas. It encourages responsible travel, lowers carbon footprints, and supports the sustainable development of destinations worldwide, benefiting both local communities and international visitors. According to the International Trade Organization, international visitor arrivals to the United States reached 66.5 million in 2023, an increase of 15.7 million (+31%) compared to 2022, representing 84% of the arrivals seen in 2019.

Leading Companies in the Global Sustainable Tourism Market

Key players in the sustainable tourism market are concentrating on adopting sustainable business practices to secure a competitive advantage. Companies in this sector implement various strategies to reduce their environmental impact and support local economies, including lowering carbon emissions, encouraging eco-friendly accommodations, and conserving natural resources, among others.

ROW Adventures

Established in 1979 and headquartered in Idaho, United States, ROW Adventures specialises in adventure travel experiences that prioritise sustainability and eco-tourism. The company focuses on active vacations, featuring activities such as biking, rafting, and hiking, while promoting environmental conservation, community involvement, and responsible tourism practices across various global locations.

Gondwana Ecotours

Founded in 2000 and headquartered in Oregon, United States, Gondwana Ecotours provides eco-friendly travel experiences that emphasise conservation and nature. The company offers sustainable travel options designed to enhance environmental awareness and support wildlife preservation, with trips available in across various regions including the Amazon, Africa, and other unique destinations.

Cheesemans' Ecology Safaris

Established in 1983 and headquartered in California, United States, Cheesemans' Ecology Safaris emphasis on small-group eco-tours that showcase nature and wildlife, promoting conservation and education. Their tours cover continents such as Asia, Africa, and the Americas, with the goal of raising environmental awareness and encouraging sustainable travel practices.

Natural Habitat Adventures

Established in the year 1985 and based in Colorado, United States, Natural Habitat Adventures is renowned for its commitment to conservation and sustainable travel. The organisation provides nature-focused tours, such as wildlife safaris and polar expeditions, prioritising carbon-neutral travel, conservation efforts, and responsible tourism.

Other major players in the sustainable tourism market are Sustainable Travel International, Native Tours Inc., Bouteco, Kind Traveler, Responsible Travel, and Wild Frontiers Adventure Travel among others.