South Korea Sleepwear Market Report and Forecast 2025-2034

The South Korea sleepwear market is projected to grow at a CAGR of 4.30% between 2025 and 2034.

South Korea Sleepwear Market Growth

The rising awareness regarding good sleep quality for overall health, the rise in disposable income, and the growing westernisation of the Korean lifestyle are some of the major factors influencing the market growth. Consumers are increasingly investing in good quality leisurewear for enhanced comfort during sleep. For instance, the trend of oversized pyjamas in Korean sleepwear is on the rise, due to the burgeoning popularity of baggy designs and the comfort it offers.

With the rising environmental concerns, there is an increased demand for sustainably sourced sleepwear as well as those made from organic materials. The trend of minimalism is witnessing an upward trajectory as a large number of consumers prefer discreet designs for their pyjamas. There is also a big influence of Korean idols as well as actors on the shopping choices of consumers as a large number of fans aim to mimic the celebrity's choice in fashion.

Due to the rapidly ageing population of South Korea, there is an increased demand for sleepwear that focuses on maximum relaxation throughout the night. According to the report by Statistics Korea, people above the age of 65 made up 16.5% of the country's population in 2021.  Meanwhile, among the younger demographic, there is an increased demand for stylish and trendy sleepwear which can make a fashion statement.

South Korea Sleepwear Industry Segmentation

“South Korea Sleepwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

Top Wear
Bottom Wear
Night Dresses and Gowns
Sleepwear Set

Market Breakup by Material:

Cotton
Silk
Wool
Others

Market Breakup by End Use:

Men
Women
Kids

Market Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Speciality Stores
Online
Others

South Korea Sleepwear Market Share

The online segment is expected to account for a major share of the market owing to the growth of the e-commerce sector and the increased convenience of shopping from the comfort of one’s home. Online stores also offer a broad variety of designs and brands, including international brands, which can appeal to consumers.

Leading Companies in South Korea Sleepwear Market

The market players are introducing novel designs to stay ahead in the competition and meet the evolving regulatory landscape.
Ralph Lauren Corp.
American Eagle Outfitters, Inc.
H & M Hennes & Mauritz AB
PVH Corp.
Industria de Diseño Textil, S.A. (Zara)
Jockey International, Inc.
U.S. Polo Assn.
LUNALUZ
Others