South Korea Massage Chair Market Report and Forecast 2025-2034
Description
The South Korea massage chair market reached a value of approximately USD 202.50 Million in 2024 . The market is projected to grow at a CAGR of 12.50% between 2025 and 2034, reaching a value of around USD 657.58 Million by 2034 .
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South Korea Massage Chair Market Growth Rate
A massage chair is a specialized seat designed to provide various massage techniques like rolling, kneading, tapping, and vibration. It's commonly used for relaxation, stress reduction, and easing joint and muscle pain. Typically equipped with mechanical parts and motors, it targets specific areas like the back, neck, shoulders, and even other body parts such as the feet, legs, and arms. Many models offer adjustable pressure levels, music, and heat therapy options.
According to the Korea National Sports Participation Survey (KNSPS), which surveyed A total of 15,656 adult males (5487 people in 2019, 4791 people in 2020, and 5378 people in 2021), the findings highlight the potential need for massage chairs as individuals seek relaxation and relief from muscle tension resulting from sports participation.
Key Trends and Developments
Growing consumer awareness regarding physical and mental health, the rising ageing population, technological advancements, and the rise in personal disposable income are the major trends impacting the South Korea massage chair market growth.
May 23, 2024
Coway Co. unveiled BeRex Mine Plus, a high-end compact massage chair, as the latest addition to its BeRex series.
January 16, 2024
At the CES event in Las Vegas, Nevada, NOUHAUS introduced its latest premium massage chair, ORBIT. Hailing from South Korea, NOUHAUS is a vibrant furniture brand specializing in life curation.
July 24, 2023
OSIM, a top player in Wellness Tech innovations, has revealed South Korean actor Hyun Bin as the ambassador for its latest flagship product, the uDream Pro well-being chair.
June 22, 2023
On Thursday, Bodyfriend, the premier manufacturer of massage chairs in South Korea, unveiled a new model named Davinci. This chair incorporates body composition analysis to provide personalized massage features.
Growing Consumer Awareness Regarding Physical and Mental Health
In our fast-paced lives, people seek stress relief. Massage chairs offer a convenient solution, aligning with health-conscious lifestyles, as perceived to enhance overall well-being.
Technological Advancements
Technological advancements in massage chairs, such as improved algorithms and sensors, provide more personalized treatments. Increased affordability broadens the user base, meeting demand in South Korea.
Rising ageing population
The growing ageing population drives the massage chair market as individuals seek convenient and cost-effective solutions for relieving muscle tension and promoting relaxation at home.
Rise in personal disposable Income
Increased personal disposable income boosts the massage chair market as consumers seek convenient at-home massage solutions, saving time and money.
South Korea Massage Chair Market Trends
The massage chair industry is fueled by advancements in technology, affordability, the ageing demographic, and convenience. Enhanced algorithms and sensors improve massage experiences, while lower costs broaden accessibility.
As the elderly population grows, there is an increasing demand for convenient home-based muscle relief and relaxation solutions. Massage chairs provide this convenience, saving users time and money compared to traditional therapy sessions.
South Korea Massage Chair Industry Segmentation
“South Korea Massage Chair Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Nature
With the growing technological advances, the inclination toward the robotic segment is steadily increasing among the South Korean population.
They offer a more customisable massage experience that works more precisely on the targeted body part. However, conventional massage chairs are portable and can be used in any setting. They use more fundamental massage techniques including rolling, tapping, and kneading and have a more simple design. These chairs cost less when compared to robotic massage chairs.
Inversion massage chairs have been used significantly as it is portable thus boosting the market demands
Inversion massage chairs utilize gravity to provide therapeutic massages across various body regions. By distributing body weight evenly and elevating legs above the heart, zero-gravity chairs aim to enhance relaxation. Conversely, targeted massage products, often portable and available in manual or electric forms, may incorporate heat for massage. Their affordability, ease of use, and portability contribute to their market dominance. However, the full-body segment in South Korea is growing steadily due to high disposable income and living standards.
Massage chairs are widely used in South Korea in both the residential and commercial sectors
Massage chairs are widely utilized in commercial settings like spas and salons, with an increasing presence in workplaces to alleviate stress in South Korea's demanding work culture. Additionally, the residential market holds a substantial share due to the tech-savvy nature of Koreans and the perceived health benefits and innovative features of massage chairs.
Leading Manufacturers in the South Korea Massage Chair Market
The companies designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users., manufactures hydrogen water generators and massage chairs, and manufactures and sells water purifiers.
LG Electronics, Inc.
Founded in 1947, with its headquarters in South Korea, A leading figure and pioneer in consumer electronics, household appliances, and mobile communication technologies worldwide.
HUTECH Industry Co., Ltd.
Founded in 2007, with its headquarters in South Korea, the company designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users.
Fuji Medical Instruments Mfg. Co., Ltd
Founded in 1954, with its headquarters in Japan, they are known for manufacturing hydrogen water generators and massage chairs, among others.
Coway Co, Ltd:
Founded in 1989, with its headquarters in South Korea, it manufactures and sells water purifiers, massage chairs, bidets, air purifiers, and water purifiers, among others.
Other South Korea massage chair market key players are Bodyfriend Co., Ltd, Bokjeong Formulation Co., Ltd, SK Magic Co., Ltd, and H Solution among others.
South Korea Massage Chair Market Report Snapshots
South Korea Massage Chair Market Size
South Korea Massage Chair Market Growth
South Korea Massage Chair Market Trends
South Korea Massage Chair Market Share
South Korea Massage Chair Manufacturers
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South Korea Massage Chair Market Growth Rate
A massage chair is a specialized seat designed to provide various massage techniques like rolling, kneading, tapping, and vibration. It's commonly used for relaxation, stress reduction, and easing joint and muscle pain. Typically equipped with mechanical parts and motors, it targets specific areas like the back, neck, shoulders, and even other body parts such as the feet, legs, and arms. Many models offer adjustable pressure levels, music, and heat therapy options.
According to the Korea National Sports Participation Survey (KNSPS), which surveyed A total of 15,656 adult males (5487 people in 2019, 4791 people in 2020, and 5378 people in 2021), the findings highlight the potential need for massage chairs as individuals seek relaxation and relief from muscle tension resulting from sports participation.
Key Trends and Developments
Growing consumer awareness regarding physical and mental health, the rising ageing population, technological advancements, and the rise in personal disposable income are the major trends impacting the South Korea massage chair market growth.
May 23, 2024
Coway Co. unveiled BeRex Mine Plus, a high-end compact massage chair, as the latest addition to its BeRex series.
January 16, 2024
At the CES event in Las Vegas, Nevada, NOUHAUS introduced its latest premium massage chair, ORBIT. Hailing from South Korea, NOUHAUS is a vibrant furniture brand specializing in life curation.
July 24, 2023
OSIM, a top player in Wellness Tech innovations, has revealed South Korean actor Hyun Bin as the ambassador for its latest flagship product, the uDream Pro well-being chair.
June 22, 2023
On Thursday, Bodyfriend, the premier manufacturer of massage chairs in South Korea, unveiled a new model named Davinci. This chair incorporates body composition analysis to provide personalized massage features.
Growing Consumer Awareness Regarding Physical and Mental Health
In our fast-paced lives, people seek stress relief. Massage chairs offer a convenient solution, aligning with health-conscious lifestyles, as perceived to enhance overall well-being.
Technological Advancements
Technological advancements in massage chairs, such as improved algorithms and sensors, provide more personalized treatments. Increased affordability broadens the user base, meeting demand in South Korea.
Rising ageing population
The growing ageing population drives the massage chair market as individuals seek convenient and cost-effective solutions for relieving muscle tension and promoting relaxation at home.
Rise in personal disposable Income
Increased personal disposable income boosts the massage chair market as consumers seek convenient at-home massage solutions, saving time and money.
South Korea Massage Chair Market Trends
The massage chair industry is fueled by advancements in technology, affordability, the ageing demographic, and convenience. Enhanced algorithms and sensors improve massage experiences, while lower costs broaden accessibility.
As the elderly population grows, there is an increasing demand for convenient home-based muscle relief and relaxation solutions. Massage chairs provide this convenience, saving users time and money compared to traditional therapy sessions.
South Korea Massage Chair Industry Segmentation
“South Korea Massage Chair Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Nature
- Conventional
- Robotic
- Inversion Massage Chairs
- Zero Gravity Massage Chairs
- Targeted Massage Products
- Others
- Commercial
- Residential
- Speciality Stores
- Supermarkets and Hypermarkets
- Online
- Others
With the growing technological advances, the inclination toward the robotic segment is steadily increasing among the South Korean population.
They offer a more customisable massage experience that works more precisely on the targeted body part. However, conventional massage chairs are portable and can be used in any setting. They use more fundamental massage techniques including rolling, tapping, and kneading and have a more simple design. These chairs cost less when compared to robotic massage chairs.
Inversion massage chairs have been used significantly as it is portable thus boosting the market demands
Inversion massage chairs utilize gravity to provide therapeutic massages across various body regions. By distributing body weight evenly and elevating legs above the heart, zero-gravity chairs aim to enhance relaxation. Conversely, targeted massage products, often portable and available in manual or electric forms, may incorporate heat for massage. Their affordability, ease of use, and portability contribute to their market dominance. However, the full-body segment in South Korea is growing steadily due to high disposable income and living standards.
Massage chairs are widely used in South Korea in both the residential and commercial sectors
Massage chairs are widely utilized in commercial settings like spas and salons, with an increasing presence in workplaces to alleviate stress in South Korea's demanding work culture. Additionally, the residential market holds a substantial share due to the tech-savvy nature of Koreans and the perceived health benefits and innovative features of massage chairs.
Leading Manufacturers in the South Korea Massage Chair Market
The companies designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users., manufactures hydrogen water generators and massage chairs, and manufactures and sells water purifiers.
LG Electronics, Inc.
Founded in 1947, with its headquarters in South Korea, A leading figure and pioneer in consumer electronics, household appliances, and mobile communication technologies worldwide.
HUTECH Industry Co., Ltd.
Founded in 2007, with its headquarters in South Korea, the company designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users.
Fuji Medical Instruments Mfg. Co., Ltd
Founded in 1954, with its headquarters in Japan, they are known for manufacturing hydrogen water generators and massage chairs, among others.
Coway Co, Ltd:
Founded in 1989, with its headquarters in South Korea, it manufactures and sells water purifiers, massage chairs, bidets, air purifiers, and water purifiers, among others.
Other South Korea massage chair market key players are Bodyfriend Co., Ltd, Bokjeong Formulation Co., Ltd, SK Magic Co., Ltd, and H Solution among others.
South Korea Massage Chair Market Report Snapshots
South Korea Massage Chair Market Size
South Korea Massage Chair Market Growth
South Korea Massage Chair Market Trends
South Korea Massage Chair Market Share
South Korea Massage Chair Manufacturers
Table of Contents
139 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 South Korea Massage Chair Market Overview
- 5.1 Key Industry Highlights
- 5.2 South Korea Massage Chair Historical Market (2018-2024)
- 5.3 South Korea Massage Chair Market Forecast (2025-2034)
- 6 South Korea Massage Chair Market by Nature
- 6.1 Conventional
- 6.1.1 Historical Trend (2018-2024)
- 6.1.2 Forecast Trend (2025-2034)
- 6.2 Robotic
- 6.2.1 Historical Trend (2018-2024)
- 6.2.2 Forecast Trend (2025-2034)
- 7 South Korea Massage Chair Market by Product
- 7.1 Inversion Massage Chairs
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Zero Gravity Massage Chairs
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Targeted Massage Products
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 South Korea Massage Chair Market by End-Use
- 8.1 Commercial
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Residential
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 South Korea Massage Chair Market by Distribution Channel
- 9.1 Speciality Stores
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Supermarkets and Hypermarkets
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Online
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Bodyfriend Co., Ltd
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 LG Electronics, Inc.
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 HUTECH Industry Co., Ltd.
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Bokjeong Formulation Co., Ltd
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Fuji Medical Instruments Mfg. Co., Ltd
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Coway Co,Ltd
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 SK Magic Co.,Ltd
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 H Solution
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Others
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