South Korea Hair Care Market Report and Forecast 2025-2034
Description
The South Korea hair care market reached approximately USD 1.30 Billion in 2024. The market is projected to grow at a CAGR of 4.60% between 2025 and 2034, reaching a value of around USD 2.04 Billion by 2034.
South Korea Hair Care Market Growth
The growth of the personal care sector and rising hair concerns are two of the major factors bolstering the hair care market growth. Scalp issues such as dandruff, dry and itchy scalp, oily scalp, and damaged hairs are some of the common issues faced by customers, which has led to a surge in the demand for specialised shampoos, conditioners, and scalp treatments that can improve the hair health. The harmful effects of UV rays, pollution, and regular usage of hair styling tools have also necessitated the demand for hair care products that can protect hair and reduce damage.
The rising demand for clean and sustainable formulations in the hair care sector is a prominent trend in the market. Several haircare brands are developing shampoos which are free of harmful sulphates, silicones, and parabens and incorporating natural ingredients in them. Moreover, several brands are utilising biodegradable and recyclable packaging in their products to reduce plastic waste, which can enhance their appeal among eco-conscious customers.
Multi-step haircare routine is one of the prominent trends in the Korean beauty regime which aids the market expansion. This has led to a surge in the demand for serums, essences, pre-shampoo treatments, and scalp oils, creating ample new opportunities for market players. Furthermore, the government authority in Busan offered an amendment to the ordinance on May 3, 2023, according to which the residents aged 19 to 34 can seek free alopecia treatment. Meanwhile, the Seongdong District Office in Seoul offers cash vouchers to residents aged 39 suffering from hair loss.
South Korea Hair Care Industry Segmentation
“South Korea Hair Care Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colourants
Hair Styling Products
Others
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online
Others
South Korea Hair Care Market Share
Based on product type, shampoos lead the market because of consumers' growing awareness of the substances in personal care products and their preference for natural and organic products. The demand and awareness for different shampoo products are being generated by successful marketing and advertising activities. The market for shampoo is anticipated to be driven by the growing prevalence of hair disorders such dandruff, hair fall, greasy hair, dryness, itching, and split ends, which would increase demand for different types of shampoos to address diverse hair-related issues.
Leading Companies in South Korea Hair Care Market
The market players are using clean and organic ingredients in their hair care formulations to reduce the environmental impact in order to attract more customers.
Procter & Gamble Company
Unilever Plc
L’Oréal SA
Revlon, Inc.
Amway Corp.
DECIEM Beauty Group Inc.
Kao Corp.
Aveda Corp.
Amorepacific Corporation
Mandom Corporation
Others
South Korea Hair Care Market Growth
The growth of the personal care sector and rising hair concerns are two of the major factors bolstering the hair care market growth. Scalp issues such as dandruff, dry and itchy scalp, oily scalp, and damaged hairs are some of the common issues faced by customers, which has led to a surge in the demand for specialised shampoos, conditioners, and scalp treatments that can improve the hair health. The harmful effects of UV rays, pollution, and regular usage of hair styling tools have also necessitated the demand for hair care products that can protect hair and reduce damage.
The rising demand for clean and sustainable formulations in the hair care sector is a prominent trend in the market. Several haircare brands are developing shampoos which are free of harmful sulphates, silicones, and parabens and incorporating natural ingredients in them. Moreover, several brands are utilising biodegradable and recyclable packaging in their products to reduce plastic waste, which can enhance their appeal among eco-conscious customers.
Multi-step haircare routine is one of the prominent trends in the Korean beauty regime which aids the market expansion. This has led to a surge in the demand for serums, essences, pre-shampoo treatments, and scalp oils, creating ample new opportunities for market players. Furthermore, the government authority in Busan offered an amendment to the ordinance on May 3, 2023, according to which the residents aged 19 to 34 can seek free alopecia treatment. Meanwhile, the Seongdong District Office in Seoul offers cash vouchers to residents aged 39 suffering from hair loss.
South Korea Hair Care Industry Segmentation
“South Korea Hair Care Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colourants
Hair Styling Products
Others
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online
Others
South Korea Hair Care Market Share
Based on product type, shampoos lead the market because of consumers' growing awareness of the substances in personal care products and their preference for natural and organic products. The demand and awareness for different shampoo products are being generated by successful marketing and advertising activities. The market for shampoo is anticipated to be driven by the growing prevalence of hair disorders such dandruff, hair fall, greasy hair, dryness, itching, and split ends, which would increase demand for different types of shampoos to address diverse hair-related issues.
Leading Companies in South Korea Hair Care Market
The market players are using clean and organic ingredients in their hair care formulations to reduce the environmental impact in order to attract more customers.
Procter & Gamble Company
Unilever Plc
L’Oréal SA
Revlon, Inc.
Amway Corp.
DECIEM Beauty Group Inc.
Kao Corp.
Aveda Corp.
Amorepacific Corporation
Mandom Corporation
Others
Table of Contents
84 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Asia Pacific Hair Care Market Overview
- 5.1 Key Industry Highlights
- 5.2 Asia Pacific Hair Care Historical Market (2018-2024)
- 5.3 Asia Pacific Hair Care Market Forecast (2025-2034)
- 6 South Korea Hair Care Market Overview
- 6.1 Key Industry Highlights
- 6.2 South Korea Hair Care Historical Market (2018-2024)
- 6.3 South Korea Hair Care Market Forecast (2025-2034)
- 7 South Korea Hair Care Market by Product Type
- 7.1 Shampoo
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Conditioner
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Hair Loss Treatment Products
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Hair Colourants
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Hair Styling Products
- 7.5.1 Historical Trend (2018-2024)
- 7.5.2 Forecast Trend (2025-2034)
- 7.6 Others
- 8 South Korea Hair Care Market by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Convenience Stores
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Specialty Stores
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Online
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Others
- 9 Market Dynamics
- 9.1 SWOT Analysis
- 9.1.1 Strengths
- 9.1.2 Weaknesses
- 9.1.3 Opportunities
- 9.1.4 Threats
- 9.2 Porter’s Five Forces Analysis
- 9.2.1 Supplier’s Power
- 9.2.2 Buyer’s Power
- 9.2.3 Threat of New Entrants
- 9.2.4 Degree of Rivalry
- 9.2.5 Threat of Substitutes
- 9.3 Key Indicators for Demand
- 9.4 Key Indicators for Price
- 10 Value Chain Analysis
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Procter & Gamble Company
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Unilever Plc
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 L’Oréal SA
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Revlon, Inc.
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Amway Corp.
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 DECIEM Beauty Group Inc.
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Kao Corp.
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Aveda Corp.
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Amorepacific Corporation
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Mandom Corporation
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
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