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South Korea Digital Marketing Market Report and Forecast 2025-2034

Published May 30, 2025
Length 112 Pages
SKU # EMAR20079250

Description

The South Korea digital marketing market reached approximately USD 7.66 Billion in 2024. The market is projected to grow at a CAGR of 13.60% between 2025 and 2034, reaching a value of around USD 27.42 Billion by 2034.

South Korea Digital Marketing Market Growth

Increased internet penetration, the proliferation of smartphones, and the rise of a tech-savvy population are some of the major drivers boosting the market growth. With widespread access to smartphones, mobile marketing has emerged as one of the strongest mediums of digital marketing in the country. Moreover, mobile e-commerce occupies the highest share in the e-commerce sector, in which the consumers purchasing decisions are widely influenced by online advertising.

Moreover, social media platforms are extremely popular in the country, with platforms such as Instagram, Kakao, and Naver having millions of users. Several local and international businesses leverage these platforms to reach their target audience and establish an effective means of communication.

Favourable government initiatives such as the National My Data Innovation Promotion Strategy by the Personal Information Protection Commission allow citizens more control over their data and offer a streamlined integration of data across various digital platforms. This strengthens public trust and increases the willingness to share data among the users with government and private platforms, which can eventually be utilised for personalised and targeted advertising.

South Korea Digital Marketing Industry Segmentation

“South Korea Digital Marketing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Digital Channel:

Email Marketing
Interactive Consumer Website
Search Engine Optimisation
Blogging and Podcasting
Online/Display Advertising
Mobile Marketing
Social Media Marketing
Digital OOH Media
Viral Marketing
Online Video Marketing
Others

Market Breakup by End Use:

Automotive
BFSI
Education
Healthcare
Government
Media and Entertainment
Others

South Korea Digital Marketing Market Share

Online video marketing has also emerged as a popular digital marketing tool aiding the market expansion in which the brands leverage YouTube, NaverTV and KakaoTV for video content. This strategy can offer high engagement as well as conversions to the users as video content tends to be more engaging compared to traditional content. Furthermore, due to the growing prevalence of virtual assistants such as Kakao Mini, businesses are optimising their marketing content to ensure they appear in the voice search results.

Leading Companies in South Korea Digital Marketing Market

The market players are establishing partnerships to boost business development in South Korea.
IZEA Worldwide, Inc.
Asiance
COMMA ENTERTAINMENT
Waterbe Co., Ltd.
AXJ International Pte Ltd.
Punch Digital Marketing
Inquivix
TK101GLOBAL KOREA
Others

Table of Contents

112 Pages
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 South Korea Digital Marketing Market Overview
5.1 Key Industry Highlights
5.2 Asia Pacific Digital Marketing Historical Market (2018-2024)
5.3 Asia Pacific Marketing Market Forecast (2025-2034)
5.4 Asia Pacific Digital Marketing Market Share by Country
5.4.1 China
5.4.2 Japan
5.4.3 India
5.4.4 ASEAN
5.4.5 Australia
5.4.6 South Korea
5.4.7 Others
6 South Korea Digital Marketing Market Overview
6.1 Key Industry Highlights
6.2 South Korea Digital Marketing Historical Market (2018-2024)
6.3 South Korea Digital Marketing Market Forecast (2025-2034)
7 South Korea Digital Marketing Market by Digital Channel
7.1 Email Marketing
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Interactive Consumer Website
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Search Engine Optimisation
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Blogging and Podcasting
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Online/Display Advertising
7.5.1 Historical Trend (2018-2024)
7.5.2 Forecast Trend (2025-2034)
7.6 Mobile Marketing
7.6.1 Historical Trend (2018-2024)
7.6.2 Forecast Trend (2025-2034)
7.7 Social Media Marketing
7.7.1 Historical Trend (2018-2024)
7.7.2 Forecast Trend (2025-2034)
7.8 Digital OOH Media
7.8.1 Historical Trend (2018-2024)
7.8.2 Forecast Trend (2025-2034)
7.9 Viral Marketing
7.9.1 Historical Trend (2018-2024)
7.9.2 Forecast Trend (2025-2034)
7.10 Online Video Marketing
7.10.1 Historical Trend (2018-2024)
7.10.2 Forecast Trend (2025-2034)
7.11 Others
8 South Korea Digital Marketing Market by End Use
8.1 Automotive
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 BFSI
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Education
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
8.4 Healthcare
8.4.1 Historical Trend (2018-2024)
8.4.2 Forecast Trend (2025-2034)
8.5 Government
8.5.1 Historical Trend (2018-2024)
8.5.2 Forecast Trend (2025-2034)
8.6 Media and Entertainment
8.6.1 Historical Trend (2018-2024)
8.6.2 Forecast Trend (2025-2034)
8.7 Others
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter’s Five Forces Analysis
9.2.1 Supplier’s Power
9.2.2 Buyer’s Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
9.3 Key Indicators of Demand
9.4 Key Indicators of Price
10 Competitive Landscape
10.1 Supplier Selection
10.2 Key Global Players
10.3 Key Regional Players
10.4 Key Player Strategies
10.5 Company Profiles
10.5.1 IZEA Worldwide, Inc.
10.5.1.1 Company Overview
10.5.1.2 Product Portfolio
10.5.1.3 Demographic Reach and Achievements
10.5.1.4 Certifications
10.5.2 Asiance
10.5.2.1 Company Overview
10.5.2.2 Product Portfolio
10.5.2.3 Demographic Reach and Achievements
10.5.2.4 Certifications
10.5.3 COMMA ENTERTAINMENT
10.5.3.1 Company Overview
10.5.3.2 Product Portfolio
10.5.3.3 Demographic Reach and Achievements
10.5.3.4 Certifications
10.5.4 Waterbe Co., Ltd.
10.5.4.1 Company Overview
10.5.4.2 Product Portfolio
10.5.4.3 Demographic Reach and Achievements
10.5.4.4 Certifications
10.5.5 AXJ International Pte Ltd.
10.5.5.1 Company Overview
10.5.5.2 Product Portfolio
10.5.5.3 Demographic Reach and Achievements
10.5.5.4 Certifications
10.5.6 Punch Digital Marketing
10.5.6.1 Company Overview
10.5.6.2 Product Portfolio
10.5.6.3 Demographic Reach and Achievements
10.5.6.4 Certifications
10.5.7 Inquivix
10.5.7.1 Company Overview
10.5.7.2 Product Portfolio
10.5.7.3 Demographic Reach and Achievements
10.5.7.4 Certifications
10.5.8 TK101GLOBAL KOREA
10.5.8.1 Company Overview
10.5.8.2 Product Portfolio
10.5.8.3 Demographic Reach and Achievements
10.5.8.4 Certifications
10.5.9 Others
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