Singapore Toys Market Report and Forecast 2025-2034
Description
The Singapore toys market is projected to grow at a CAGR of 3.50% between 2025 and 2034.
Singapore Toys Market Growth
Growth in the Singapore toys market is boosted by hypermarkets and supermarkets, they offer a one-stop shopping experience for a variety of toys.
Supermarkets and hypermarkets are very important in Singapore’s toy market because they can be easily accessed and have a wide range of customers. This makes them convenient places for families with kids since they offer a mix of popular toy brands, licensed merchandise, educational toys, and seasonal toys at competitive prices. They allow individuals to browse and compare options easily.
The toy industry in the domestic region is likely to find growth given steady growth among the relevant age group, coupled with robust marketing by toy brands. In August 2023 Hasbro in Singapore came together with McDonald's to release a new toy as part of the Happy Meal scheme.
Online channels have emerged as one of the main players in the Singapore toy market over the past few years showing a significant rise. Platforms like shopee and Amazon give buyers access to toys that may not necessarily be found within physical stores. Busy parents or individuals find it convenient since online channels allow them to browse through different toys from the comfort of their houses.
Singapore Toys Market Segmentation
Singapore Toys Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Action Figures
Building Sets
Games and Puzzles
Dolls
Sports and Outdoor Toys
Plush
Others
Market Breakup by Age Group:
Up to 5 Years
Between 5 to 10 Years
Above 10 Years
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Departmental Stores
Online
Others
Singapore Toys Market Share
Growth in the toys market of Singapore is led by action figures owing to the popularity of marketing campaigns led by brands in this segment. Action figures of iconic characters from famous video games, comics, and movie franchises like” Marvel”, “DC” and “Star Wars” have a massive fan base among children and collectors which drives demand in this industry.
Leading Companies in the Singapore Toys Market
Major players in this market have a burgeoning outreach owing to investments in sustainable and eco-friendly toys driven by increasing environmental awareness along with an emphasis on safety and quality.
LEGO System A/S
Bandai Namco Holdings Inc.
Hasbro, Inc.
TOMY Company, Ltd.
Dream International Limited
Sunshing Marketing Pte Ltd.
Others
Singapore Toys Market Growth
Growth in the Singapore toys market is boosted by hypermarkets and supermarkets, they offer a one-stop shopping experience for a variety of toys.
Supermarkets and hypermarkets are very important in Singapore’s toy market because they can be easily accessed and have a wide range of customers. This makes them convenient places for families with kids since they offer a mix of popular toy brands, licensed merchandise, educational toys, and seasonal toys at competitive prices. They allow individuals to browse and compare options easily.
The toy industry in the domestic region is likely to find growth given steady growth among the relevant age group, coupled with robust marketing by toy brands. In August 2023 Hasbro in Singapore came together with McDonald's to release a new toy as part of the Happy Meal scheme.
Online channels have emerged as one of the main players in the Singapore toy market over the past few years showing a significant rise. Platforms like shopee and Amazon give buyers access to toys that may not necessarily be found within physical stores. Busy parents or individuals find it convenient since online channels allow them to browse through different toys from the comfort of their houses.
Singapore Toys Market Segmentation
Singapore Toys Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Action Figures
Building Sets
Games and Puzzles
Dolls
Sports and Outdoor Toys
Plush
Others
Market Breakup by Age Group:
Up to 5 Years
Between 5 to 10 Years
Above 10 Years
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Departmental Stores
Online
Others
Singapore Toys Market Share
Growth in the toys market of Singapore is led by action figures owing to the popularity of marketing campaigns led by brands in this segment. Action figures of iconic characters from famous video games, comics, and movie franchises like” Marvel”, “DC” and “Star Wars” have a massive fan base among children and collectors which drives demand in this industry.
Leading Companies in the Singapore Toys Market
Major players in this market have a burgeoning outreach owing to investments in sustainable and eco-friendly toys driven by increasing environmental awareness along with an emphasis on safety and quality.
LEGO System A/S
Bandai Namco Holdings Inc.
Hasbro, Inc.
TOMY Company, Ltd.
Dream International Limited
Sunshing Marketing Pte Ltd.
Others
Table of Contents
108 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Asia Pacific Toys Market Overview
- 5.1 Key Industry Highlights
- 5.2 Asia Pacific Toys Historical Market (2018-2024)
- 5.3 Asia Pacific Toys Market Forecast (2025-2034)
- 6 Singapore Toys Market Overview
- 6.1 Key Industry Highlights
- 6.2 Singapore Toys Historical Market (2018-2024)
- 6.3 Singapore Toys Market Forecast (2025-2034)
- 7 Singapore Toys Market by Product
- 7.1 Action Figures
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Building Sets
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Games and Puzzles
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Dolls
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Sports and Outdoor Toys
- 7.5.1 Historical Trend (2018-2024)
- 7.5.2 Forecast Trend (2025-2034)
- 7.6 Plush
- 7.6.1 Historical Trend (2018-2024)
- 7.6.2 Forecast Trend (2025-2034)
- 7.7 Others
- 8 Singapore Toys Market by Age Group
- 8.1 Up To 5 Years
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Between 5 To 10 Years
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Above 10 Years
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 Singapore Toys Market by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Departmental Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Online
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Trade Data Analysis (HS Code – 953)
- 11.1 Major Exporting Countries
- 11.1.1 By Value
- 11.1.2 By Volume
- 11.2 Major Importing Countries
- 11.2.1 By Value
- 11.2.2 By Volume
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 LEGO System A/S
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 Bandai Namco Holdings Inc.
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Hasbro, Inc.
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 TOMY Company, Ltd.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Dream International Limited
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Sunshing Marketing Pte Ltd.
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Others
Pricing
Currency Rates
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