Self-Service Business Intelligence (BI) Market Report and Forecast 2025-2034

The global self-service business intelligence (BI) market size reached a value of approximately USD 8.20 Billion in 2024. The market is further expected to grow at a CAGR of 14.90% between 2025 and 2034, reaching a value of USD 32.89 Billion by 2034.

Key Trends in the Market

Self-service business intelligence (BI) is a data analytics approach that enables business users to explore data sets and business intelligence applications without specific knowledge of BI. Users can analyse, filter, sort, and visualise large amounts of datasets without requiring assistance from IT or BI teams.

• The key self-service business intelligence (BI) market trends include integration of self-service business intelligence tools with artificial intelligence and machine learning. This approach is known as augmented analytics, which allows for automated data preparation and analysis and derivation of actionable intelligence from complex datasets.
• Increasing emphasis on user empowerment is another crucial trend propelling the growth of the self-service business intelligence (BI) global market. This includes reducing the reliance of business users on data analysts and IT professionals and aiding them in exploring data in a more intuitive and agile manner.
• The growing importance of data analytics, heightened by large volumes of data generated across industries and end-users is further bolstering the market for self-service business intelligence. With increasing volumes of data, the demand for its efficient and cost-effective utilisation is on the rise.

Global Self-Service Business Intelligence (BI) Market Segmentation

“Self-Service Business Intelligence (BI) Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Solution
• Services

Market Breakup by Deployment Type

• Cloud Based
• On-Premises

Market Breakup by Enterprise Type

• Small and Medium Size Enterprises
• Large Size Enterprises

Market Breakup by Application

• Sales and Marketing
• Customer Engagement and Analysis
• Fraud and Security Management
• Risk and Compliance Management
• Predictive Asset Maintenance
• Operations Management
• Supply Chain Management and Procurement
• Others

Market Breakup by End-Use

• BFSI
• Retail and E-Commerce
• Telecom And IT
• Government and Defence
• Healthcare
• Manufacturing
• Media and Entertainment
• Transportation and Logistics
• Energy and Utilities
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Self-Service Business Intelligence (BI) Market Share by End-Use

Retail and e-commerce are anticipated to witness significant growth in the upcoming years, and this growth can be attributed to rising connectivity and increasing penetration of online sales. These tools aid in analysis and interpretation of sales data, evaluation of performance, optimisation of promotions and pricing strategies, and monitoring of revenue trends, among others. With increasing competition in the retail and e-commerce sector, more companies are expected to utilise self-service business intelligence to be able to better cater to customers and get an edge over competitors.

Global Self-Service Business Intelligence (BI) Market Share by Region

North America is projected to account for a sizable share of the market for self-service business intelligence in the upcoming years, supported by the presence of advanced IT infrastructure and large enterprises in the region. The increasing emphasis on compliance and data privacy is also anticipated to propel the self-service business intelligence (BI) market growth. Early adoption of new technologies in North America countries such as the United States is further expected to aid the regional market growth of self-service business intelligence.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global self-service business intelligence (BI) market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Microsoft Corporation

Microsoft Corporation is a software development company that was founded in 1975 and is headquartered in Washington, United States. They are known for offering consulting, products, and solutions, with their own line of hybrid tablet computers, among others.

IBM

IBM is an IT services and consulting company which was established in 1911 and is based in New York, United States. They are known for providing industry solutions, resiliency services, technology support, and experience design.

Oracle Corporation

Oracle Corporation, founded in 1977 and headquartered in Texas in the United States, is an IT services and consulting company. The company provides organisations across the world with software and computing infrastructure.

Other market players include SAP SE, SAS Institute, Automation Anywhere, Inc., HCL Technologies Limited, Hewlett Packard Enterprise Company, Kofax Inc, and Pegasystems Inc., among others.
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