Savoury Biscuits Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global savoury biscuits market is expected to grow at a CAGR of 5.90% during the period 2025-2034.

The Global Savoury Biscuits Market Likely to be Driven by Demand for Convenient, Tasty and Healthier Snacking Alternatives

The global market for savoury biscuits is expected to be driven by consumers’ preference for tasty and convenient snacking options. Healthier biscuit varieties are likely to see increased demand. An increase in the number of supermarkets, hypermarkets and online platforms has enhanced product visibility and availability, helping market growth. North America, Europe and Asia are projected to be key markets.

Savoury biscuits serve as a quick and ready snack, as well as a homemade gift. Ranging from cheesy crackers to soft oatcakes, savoury biscuits form an attractive cheeseboard element.  The savoury biscuits segment is expanding across the globe as consumers seek out novel tastes and textures, and healthier snacking alternatives. Innovations in savoury crackers have focused on appealing shapes, textures, ethnic flavours and natural elements. With an increasing number of consumers becoming more health-conscious, interest in high fibre, low calorie, low sugar, low fat, low sodium, no gluten, not fried snacking options has grown. Thus, demand for crackers and savoury biscuits has also increased.

Today, savoury biscuits come in a broad variety. For example, Matzo Crackers do not carry extra fat or sugar and are prepared from just flour and water; the high baking temperature gives the light and airy texture.

Crispbreads carry very low or no fat and or sugar, and are prepared by baking an aerated foam of rye and water.

Water Biscuits have low quantities of fat with little to no sugar. These are commonly consumed with toppings. Water biscuit flavours include black pepper, paprika and sesame.

Saltine or Soda Crackers are popular in USA, Latin America and some parts of Asia. These carry low sugar and fat levels, and are consumed by many as a substitute to bread. However, saltines carry salt and may not suit those concerned about the heart.

Cream Crackers carry almost 10% fat with low levels of sugar, and are best enjoyed with toppings. Wholemeal, rye, sugar-coated, and dried meat floss variants are popular.

Other popular varieties of savoury biscuits include Easy Homemade Crackers (made with flour, salt, olive oil, water, and flavour), Sourdough Crackers (sourdough version of easy homemade crackers), Easy Seed Crackers (grain-free, gluten-free, made with just seeds, water and your seasonings), Cheesejacks, Beetrooot Crackers with Nigella Seeds, Digestive Biscuits, Scottish Oatcakes, Parmesan and Cheddar Biscuits, Walnut and Pumpkin Seed Scottish Oatcakes, and Flaky Cheese Crackers, among others.

Innovations in Flavour, Healthier Alternatives and Better Pairings Expected to Drive Sales

Brands offering innovative products with appealing flavours and pairings would be more likely to witness increase in sales. Inclusion of chocolate chips, honey and raisin to savoury biscuit recipes has helped manufacturers increase market share. Healthy offerings are more likely to appeal to health-conscious consumers. Further, with increasing consumer sensitivity towards environmental issues, the inclusion of sustainably sourced elements is expected to be a major factor influencing purchase decisions.

Global Savoury Biscuits Market Segmentation

The EMR’s report titled “savoury biscuits Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

By ingredients, the market is classified into:

• Millets
• Wheat
• Multigrain
• Others

By category, the market is segmented into:

• Gluten free
• Conventional

By distribution channel, the market is divided into:

• Specialty stores
• Supermarkets
• Convenience stores
• Online retail
• Others

By region, the market is segmented into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Key Industry Players in the Global Savoury Biscuits Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Nestle S.A.
• Kellogg Company
• Britannia Industries Limited
• ITC Limited
• Parle Products Private Ltd. (PPPL)
• Kambley SA
• Lotus Bakeries NV
• Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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