Saudi Arabia Television Market Report and Forecast 2025-2034
Description
The Saudi Arabia television market reached around USD 291.52 Million in 2024. The market is projected to grow at a CAGR of 2.60% between 2025 and 2034, reaching almost USD 376.83 Million by 2034.
Saudi Arabia Television Market Growth
96% of the Saudi population engages with a variety of content, which is broadcasted on linear television. The average viewing time is over 5.25 hours, reflecting a year-on-year increase of 15 minutes in 2021. Increasing economic growth and greater access to higher education systems have led to a resurgence in the demand for various political, economic, and social news from around the world in Saudi Arabia. In addition, between 2020 and 2023, the audience for sports content increased significantly, driven by the rising interest of people in the FIFA World Cup hosted in Qatar, and the Saudi Games.
The Media Rating Company in Saudi Arabia is expected to introduce measurement metres into each television set to gauge genres popular among viewers and the ideal time for them to watch different shows. This initiative is also expected to facilitate the proliferation of OTT platforms and streaming content service providers within the market. While the older generations in Saudi Arabia prefer watching religious content, the younger generations exhibit a marginally higher preference for animated content and drama. SVOD (subscription video-on-demand) services have added to the existing audience for linear television sets, with 25% of its viewers devoting around 3-5 hours daily towards the consumption of new media on these platforms.
Saudi Arabia Television Industry Segmentation
Saudi Arabia Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Smart TV
LCD, Plasma, and LED TVs
Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel:
Offline
Online
Saudi Arabia Television Market Share
Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segment, as customers increasingly seek advanced display formats and immersive experiences for watching movies and web series.
Leading Companies in the Saudi Arabia Television Market
Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in the consumption of OTT content is increasing the demand for connected TVs, which is expected to drive the market growth in the coming years.
Samsung Electronics Co., Ltd.
LG Corp.
Panasonic Holdings Corp.
Sony Group Corp.
Toshiba Corporation
Hisense International Co., Ltd.
Haier Smart Home Co. Ltd.
Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
Xiaomi Corp.
Others
Saudi Arabia Television Market Growth
96% of the Saudi population engages with a variety of content, which is broadcasted on linear television. The average viewing time is over 5.25 hours, reflecting a year-on-year increase of 15 minutes in 2021. Increasing economic growth and greater access to higher education systems have led to a resurgence in the demand for various political, economic, and social news from around the world in Saudi Arabia. In addition, between 2020 and 2023, the audience for sports content increased significantly, driven by the rising interest of people in the FIFA World Cup hosted in Qatar, and the Saudi Games.
The Media Rating Company in Saudi Arabia is expected to introduce measurement metres into each television set to gauge genres popular among viewers and the ideal time for them to watch different shows. This initiative is also expected to facilitate the proliferation of OTT platforms and streaming content service providers within the market. While the older generations in Saudi Arabia prefer watching religious content, the younger generations exhibit a marginally higher preference for animated content and drama. SVOD (subscription video-on-demand) services have added to the existing audience for linear television sets, with 25% of its viewers devoting around 3-5 hours daily towards the consumption of new media on these platforms.
Saudi Arabia Television Industry Segmentation
Saudi Arabia Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Smart TV
LCD, Plasma, and LED TVs
Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel:
Offline
Online
Saudi Arabia Television Market Share
Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segment, as customers increasingly seek advanced display formats and immersive experiences for watching movies and web series.
Leading Companies in the Saudi Arabia Television Market
Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in the consumption of OTT content is increasing the demand for connected TVs, which is expected to drive the market growth in the coming years.
Samsung Electronics Co., Ltd.
LG Corp.
Panasonic Holdings Corp.
Sony Group Corp.
Toshiba Corporation
Hisense International Co., Ltd.
Haier Smart Home Co. Ltd.
Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
Xiaomi Corp.
Others
Table of Contents
142 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Middle East and Africa Television Market Overview
- 5.1 Key Industry Highlights
- 5.2 Middle East and Africa Television Historical Market (2018-2024)
- 5.3 Middle East and Africa Television Market Forecast (2025-2034)
- 6 Saudi Arabia Television Market Overview
- 6.1 Key Industry Highlights
- 6.2 Saudi Arabia Television Historical Market (2018-2024)
- 6.3 Saudi Arabia Television Market Forecast (2025-2034)
- 7 Saudi Arabia Television Market by Type
- 7.1 Smart TV
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 LCD, Plasma, and LED TVs
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Cathode-Ray Tube (CRT) and Rear-Projection TVs
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 Saudi Arabia Television Market by Distribution Channel
- 8.1 Offline
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Online
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Market Dynamics
- 9.1 SWOT Analysis
- 9.1.1 Strengths
- 9.1.2 Weaknesses
- 9.1.3 Opportunities
- 9.1.4 Threats
- 9.2 Porter’s Five Forces Analysis
- 9.2.1 Supplier’s Power
- 9.2.2 Buyer’s Power
- 9.2.3 Threat of New Entrants
- 9.2.4 Degree of Rivalry
- 9.2.5 Threat of Substitutes
- 9.3 Key Indicators for Demand
- 9.4 Key Indicators for Price
- 10 Value Chain Analysis
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Samsung Electronics Co., Ltd.
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 LG Corp.
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Panasonic Holdings Corp.
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Sony Group Corp.
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Toshiba Corporation
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Hisense International Co., Ltd.
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Haier Smart Home Co. Ltd.
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Xiaomi Corp.
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Others
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
