Rainwear Market Report and Forecast 2025-2034

The global rainwear market attained a value of nearly USD 1.98 Billion in 2024. The market is projected to grow at a CAGR of 6.00% between 2025 and 2034 to reach a value of around USD 3.55 Billion by 2034.

Key Trends in the Market

Rainwear refers to water-repellent clothing designed to be worn during rain. This type of clothing is made up of materials that are waterproof, durable, flexible, and easy to clean. Apart from repelling water, rainwear offers moisture and dirt resistance and excellent breathability.

• Rainwear offers various advantages as compared to umbrellas as they are versatile and effectively keep the body dry during heavy rainfall. Such benefits are prompting the urban population to choose rainwear over umbrellas.
• The increasing sales of rainwear via online channels, fuelled by attractive discounts and availability of diverse styles, shades, and sizes of rainwear, are adding to the rainwear market growth.
• Innovations in fabrics and styles of rainwear by leading manufacturers are leading to the development of attractive and highly effective rainwear. Moreover, aggressive branding and promotions of rainwear on social media by key players are further fuelling its popularity.
• Increasing inclination of youth towards recreational activities, such as sporting, travelling, hiking, and biking, among others, is boosting sales of raincoats and rain suits that can provide effective protection during rainfall.

Market Segmentation

The EMR’s report titled “Rainwear Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Jackets
• Suits
• Pants
• Others

Market Breakup by Material

• Polyester Fabric
• Nylon
• Vinyl
• Others

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by End User

• Men
• Women
• Kids

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Share by Product Type

Jackets account for a significant rainwear market share as they are lightweight and flexible and come in various designs, colours, and shades. Rain jackets can be worn during biking, running, hiking, and even during shopping. They are also extremely comfortable and easy to carry; such benefits are surging their inclusion in modern wardrobes.

Moreover, the growing availability of rain jackets equipped with innovative features, such as adjustable hoods, reflectors, and night visibility materials, is further fuelling the growth of this segment.

Market Share by End User

Men represent a considerable market share, driven by the increasing number of working men across urban and sub-urban areas. The growing availability of high-quality and affordable rainwear options for men, coupled with rising disposable incomes, is further bolstering the demand for the product.

Meanwhile, the demand for rainwear among women is likely to surge in the forecast period, driven by the growing number of females in the corporate sector. Additionally, high awareness among women about the fashion and clothing sector is likely to boost the demand for attractive and fashionable rainwear.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global rainwear market report, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

The Columbia Sportswear Company

The Columbia Sportswear Company is a leading sportswear company which manufactures and sells outwear, sportswear, footwear, headgear, and various types of wearables. It was founded in 1938 and is headquartered in Oregon, the United States.

Wildcraft India Limited

Wildcraft India Limited is a company which manufactures outdoor gear, footwear, clothing and travel accessories, and trek-to-travel solutions, among others. The company was established in 1998 and is headquartered in Karnataka, India.

Marmot Mountain, LLC

Marmot Mountain, LLC is an outdoor recreation clothing and sporting goods company which offers jackets, vests, tops, bottoms, sleeping bags, and tents, among others. It was established in 1974 and is headquartered in California, the United States.

Other market players include Nike, Inc., Burton Snowboards, Puma SE, Patagonia, Inc., Canada Goose Inc., and Mackintosh, among others.
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