Protein Supplements Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

The global protein supplements market reached a value of approximately USD 23.93 Billion in 2024. The market is projected to grow at a CAGR of 8.40% between 2025 and 2034, reaching a value of around USD 53.61 Billion by 2034.

Protein Supplements Market Growth

Protein supplements are consumed to support various health and fitness goals such as muscle growth, repair, and recovery after exercise. They provide a convenient and concentrated source of protein, essential for maintaining muscle mass and promoting overall physical performance.

The increased soybean production in Brazil, rising from 153,000 to 169,000 thousand metric tons from 2023 to 2024 according to USDA data, will likely boost the protein supplements market value. Soybeans are a key source of plant-based protein used in supplements. With higher production levels, there's a greater supply of soy protein available for manufacturing supplements, potentially leading to increased availability, lower costs, and wider consumer access to protein-rich products.

Key Trends and Recent Developments

Increasing health awareness, innovations in product formulations, rising on-the-go consumption and convenience are the major trends accelerating global protein supplements market development.

June 10, 2024

Steadfast Nutrition expanded its range with two fast-releasing protein supplements, Whey Protein and LIV Raw, along with a vegetarian Multivitamin Mega Pack of 180 tablets, catering to diverse nutritional requirements in India.

February 08, 2024

Herbalife launched the Herbalife® GLP-1 Nutrition Companion, integrating food and supplement combinations with their top-rated Protein Shake, tailored to support individuals using GLP-1 and other weight-loss medications.

January 31, 2024

Abbott introduced PROTALITY™, a new brand featuring high-protein nutrition shakes designed for adults focused on weight loss while preserving muscle mass and nutrition.

September 05, 2023

Naturell India Pvt. Ltd., a parent company of Max Protein, introduced Max Protein Whey Protein and Max Protein Plant Protein, marking a milestone in innovative nutritional offerings.

Increasing health awareness

The increasing adoption of active lifestyles among individuals drives the protein supplements demand, as it enhances physical performance, builds muscle, and maintains overall well-being.

Rising on-the-go consumption and convenience

The growing demand for single-serve protein packets, protein bars, and ready-to-drink shakes provides convenience and efficiency to individuals to maintain balanced nutrition amidst their daily routines.

Innovations in product formulations

Manufacturers and producers integrate innovative ingredient combinations to cater to the evolving consumers' needs by offering various options to provide effective nutritional benefits, positively impacting the protein supplements demand forecast.

Customization and personalization

The increasing demand for customised nutrition solutions has enabled manufacturers to provide tailored products to individuals to meet their specific dietary requirements and preferences.

Protein Supplements Market Trends

Increasing consumer health consciousness, driven by awareness of protein's benefits for muscle development and weight management, fuels demand. Further, the rise of vegan and vegetarian diets supports growth in plant-based protein supplements, meeting ethical and environmental preferences.

As per protein supplements industry analysis, manufacturers are innovating with diverse protein sources such as pea, soy, and whey isolates and functional additives such as probiotics, and antioxidants to enhance nutritional benefits. Convenient formats like single-serve packets, protein bars, and ready-to-drink shakes cater to busy lifestyles, emphasizing the ease of use and portability in meeting dietary needs.

Protein Supplements Market Segmentation

“Global Protein Supplements Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Source

• Animal-Based

  

Casein

  

Whey Protein

  

Egg Protein

  

Fish Protein Supplements

  

Others

• Plant-Based

  

Soy Protein

  

Pea Protein

  

Pumpkin Seed Protein

  

Others

Market Breakup by Form

• Powder
• Bars
• Ready-to-Drink
• Others

Market Breakup by Application

• Sports Nutrition
• Functional Food
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Drugstore
• Nutrition Store
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Protein Supplements Market Share

Plant-based protein supplements are increasingly consumed by individuals in the protein supplement market

Plant-based protein supplements cater to the growing number of individuals adopting vegetarian and vegan for health, ethical, or environmental reasons. Plant-based proteins, derived from sources like peas, soy, hemp, and rice, offer a complete or complementary amino acid profile comparable to animal-based proteins, making them suitable for muscle building and overall nutrition.

Additionally, plant-based proteins are often perceived as easier to digest and have additional health benefits such as lower saturated fat content and higher fibre content. Innovations in taste and texture have also made plant-based protein supplements more palatable and appealing to a broader consumer base, driving the protein supplements demand growth.

Protein supplements are extensively used in sports nutrition due to their pivotal role in muscle development, repair, and recovery

Athletes and active individuals require higher protein intake to support muscle protein synthesis, especially after exercise sessions that cause muscle breakdown. Protein supplements offer a convenient and concentrated source of amino acids, the building blocks of proteins, which are essential for rebuilding and repairing muscle tissues.

Moreover, these supplements provide a digestible form of protein, making it easier for athletes to meet their increased protein needs. This convenience is crucial for maintaining consistent protein intake schedules, crucial for optimising muscle adaptation and recovery in the competitive sports environment.

Protein Supplements Market Analysis by Region

The global protein supplements market has been significantly growing in North America. As more Americans prioritize physical fitness and health, the market for protein supplements is poised to benefit significantly. This surge in demand aligns with broader consumer preferences for convenient and effective nutritional solutions, reinforcing projections for continued growth in the protein supplements market in response to heightened fitness awareness and employment trends in related sectors.

Over the forecast period, the Asia Pacific is expected to be one of the fastest-growing regional markets. Modernisation and the rising demand for on-the-go snacking options in emerging economies like China and India, along with a growing fitness trend, are driving the product demand in the Asia Pacific region. Changing consumer lifestyles as a result of the rising disposable income levels are also expected to fuel the protein supplements market share in Asia Pacific.

Leading Manufacturers in the Protein Supplements Market

Leading companies are implementing competitive strategies by increasing their investment in product development in order to cater to the interests and preferences of younger consumers.

Glanbia PLC

Glanbia PLC, founded in 1997, with its headquarters in Ireland, is a dietary supplement company specialising in manufacturing and marketing cheese, dairy, and non-dairy nutritional ingredients.

Nestlé S.A.

Nestlé S.A., founded in 1866, with its headquarters in Switzerland, provides baby food, bottled water, cereal to healthcare nutrition products catering to individuals' needs.

lovate Health Sciences International Inc.

lovate Health Sciences International Inc., founded in 1995, distributes its nutritional supplement products through retailers, health clubs, grocery shops, and health food stores. The company is headquartered in Canada.

Ultimate Nutrition Inc.

Ultimate Nutrition Inc., founded in 1979, with its headquarters in the United States, includes amino acid tablets, protein powders, carbohydrate powders, and various types of fat burners.

Other key players in the global protein supplements market report are The Hut.com Limited, among others.

Protein Supplements Market Report Snapshots

Protein Supplements Manufacturers
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