Portable Blenders Market Report and Forecast 2025-2034

The global portable blenders market size reached a value of more than USD 174.34 Million in 2024. The market is expected to grow at a CAGR of 7.40% between 2025 and 2034, reaching a value of USD 355.99 Million by 2034.

Key Trends in the Market

A portable blender, commonly known as personal blender or hand blender, is a handheld compact electric appliance that is designed to be used for grinding or blending food with the help of a protected blade capable of being submerged in the food being processed. They are used for mixing, grinding, blending, and whipping food to prepare smoothies and other shakes, cream soups, baby food purees, sauces, bulletproof coffee, and salad dressings, among others.

• Growing awareness regarding intake of healthy diet among consumers is resulting in an increasing popularity of healthy drinks and meals and thereby increasing adoption of portable blenders by consumers all across the globe. Moreover, shifting food preferences of individuals has further helped in the portable blenders market growth.
• Changing lifestyle patterns have become a growing trend leading to a rise in demand for portable kitchen appliances including portable blenders, especially from the consumers residing in urban areas. Large working populations prefer effortless and less time consuming methods to prepare meals and the solution resides in the portable kitchen appliances.
• Increasing prevalence of dental issues and stomach concerns are bolstering the demand for soft and easy to digest foods, which is among the key portable blenders market trends. Portable blenders are useful for the preparation of liquified and soft meals such as soups, increasing their demand among such consumers.

Market Segmentation

The EMR’s report titled “Portable Blenders Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Material

• Plastic
• Glass
• Steel

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Share by Material

Plastic materials held a significant share in the portable blenders market because blenders made of plastic are lightweight and durable, making them more convenient for consumers, especially for travel purposes. Reduced risk of breaking on falling as the product is made of plastic has made it a popular option for those that take the portable blenders on the go, such as to offices, gyms, or other homes.

However, with the growing trend of environmental consciousness and low impact living, more people are avoiding usage of plastic, thereby increasing the demand for glass portable blenders. Glass is anticipated to observe a significant growth in the forecast period owing to its improved features including scratch resistance, transparency, recyclability, no impact on food, eco-friendly, and non-food absorbing.

Market Share by Region

North America accounted for a large portable blender market share owing to increasing bend towards healthy diets and rising demand for nutritious food products. The people in the region seek for quick and easy food preparations that are all also healthy, which is enabled by the use of portable blenders and hence an increasing demand for the product in the region. Popularity of smoothies, green shakes, and salad dressings made with blenders are further increasing the portable blender target market in North America, led by countries such as the United States.

Meanwhile Asia Pacific is expected to observe a significant growth in the portable blenders market in the upcoming years owing to rising purchasing power of the consumers, availability of affordable low-cost portable blenders, and consumer experimentation with new food preparations.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global portable blenders market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Sunbeam Products Inc.

Sunbeam Products Inc. is an appliance manufacturing company established in 1897 with headquarters in Florida, United States. It manufactures, produces, and distributes electrical appliances such as panel air conditioners, process water chillers, crane cab air conditioners, hair dryers, blenders, food, mixers, oil chillers, air-to-air heat exchangers, and e-room air conditioners, among others.

Hamilton Beach Brands Holding Company

Hamilton Beach Brands Holding Company is a company that specialises in designing, marketing, and distributing branded houseware appliances and small electric household appliances. The company was founded in 1904 and is based in Virginia, United States. They also provide their customers with commercial products for sectors such as fast-food chains, hotels, restaurants, and bars.

Nutribullet LLC

Nutribullet LLC was established in 1970 with headquarters in Los Angeles, California. It is an American company that designs and delivers services and products to integrate the best nutrition possible into the lives of people. They believe that good nutrition is required to transform lives and hence work with the same goal to make nutrition easy, impactful, and simple.

Other market players include BlendJet, Kacsoo., SharkNinja Operating LLC, HK ULIKE Trade Co., Ltd (PopBabies), and Bella Housewares, among others.
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