The global plant based food and beverage market value reached approximately USD 23.96 Billion in 2024. The market is further projected to grow at a CAGR of 9.40% between 2025 and 2034, reaching a value of USD 58.84 Billion by 2034.
Plant based food and beverages refer to products derived from plants including soy, coconut, wheat, almond, vegetables, nuts, legumes, seeds, and fruits, among others. Due to their environmentally sustainable nature, these products are gaining popularity in various regions across the globe.
The increasing adoption of vegan diets due to rising health concerns and increasing incidences of allergies is supporting the growth of the plant based food and beverage industry. The exclusion of animal-based products from diets decreases the consumption of trans and saturated fats, reducing the risk of hypertension, heart diseases, diabetes, and obesity, among others.
Global Plant Based Food and Beverage Market Analysis
The plant based food and beverage industry growth is driven by expanding contracts with different channels. Distribution channels such as supermarkets, hypermarkets, convenience stores, and online platforms offers a range of flavours, which is creating attractive growth opportunities for the plant based food and beverage market.
The plant based food and beverage market dynamics and trends are being driven by the increasing prevalence of lactose intolerance, which is boosting the demand for plant-based beverages worldwide. This disorder, caused by a deficiency in the enzyme lactase, is leading more people to seek plant-based alternatives.
Plant Based Food and Beverage Industry Outlook
According to industry reports, investment in plant-based companies from 2010 to 2022 demonstrated significant capital inflows, particularly in the United States, which led to USD 4.1 billion invested across 43 deals. Israel followed with USD 325 million in investments through 12 deals whereas Singapore's investment totalled USD 240 million with 5 deals. China's investment totalled USD 147 million across 3 deals, while France and Switzerland invested USD 119 million and USD 120 million, respectively, through 4 and 3 deals. The United Kingdom's investment was USD 292 million spread over 15 deals, fuelling the plant based food and beverage market revenue as, companies in this sector are driving innovation with a variety of products, such as plant-based milks, meat substitutes, and snacks, to meet diverse consumer preferences.
As per the Good Food Institute, in 2023, the United States led global investments in plant-based meat and seafood with USD 240 million, solidifying its dominant position in the market with a total of 45 deals. Sweden followed with significant investments totalling USD 429 million whereas the United Kingdom attracted USD 35 million in investments across 11 deals. France secured USD 76 million through 5 deals and Australia's investment reached USD 9 million, spread over 3 deals. Canada spent USD 68 million in investment through 6 deals while Spain spent USD 7 million across 7 deals. Austria, Finland, and Italy, with respective investments of USD 13 million, USD 9 million, and USD 5 million, each with a single deal, demonstrated an emerging interest in plant-based solutions.
As per the World Population Review, in 2021, India led the global vegan population with 9% of its population identifying as vegan. Germany, the United Kingdom, Austria, and Finland each reported a 2% vegan population whereas Spain had a percentage of 0.8%. By 2022, Greece and Hungary joined the ranks of countries with a 2% vegan population whereas Austria and Finland maintained their 2% vegan population. Germany and the United Kingdom had a steady 2% vegan population from 2021 to 2022, while India's 9% vegan population in 2021 continued to significantly impact the plant based food and beverage industry revenue as the rising number of individuals adopting vegan diets for health, ethical, and environmental reasons is driving increased demand for plant-based products.
Plant-based foods are often perceived as healthier, offering lower levels of saturated fats and higher nutrient content, attracting health-conscious consumers and driving the plant based food and beverage demand growth.
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