Philippines Smartphone Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Philippines smartphone market size was valued at USD 3.90 Billion in 2024. The industry is expected to grow at a CAGR of 6.90% during the forecast period of 2025-2034. The expanding millennial population, ease of internet access, surge in online payments and the rising growth of ecommerce will drive the adoption of smartphones in the Philippines. These factors have resulted in the market likely attaining a valuation of USD 7.60 Billion by 2034.

Philippines Smartphone Market Report Summary

Description

Value

Base Year

USD Billion

2024

Historical period

USD Billion

2018-2024

Forecast Period

USD Billion

2025-2034

Market Size 2024

USD Billion

3.90

Market Size 2034

USD Billion

7.60

CAGR 2018-2024

XX%

CAGR 2025-2034

6.90%

CAGR 2025-2034 - Market by Operating System

Android

7.8%

CAGR 2025-2034 - Market by Distribution Channel

Online Channels

8.6%

Philippines Smartphone Market Growth

The increasing preference for online payment methods due to significant improvements in alternative payment solutions will add impetus to the Philippines smartphone market revenue. In March 2025, Philippine's Department of Information and Communications Technology (DICT) collaborated with the Department of Trade and Industry (DTI) as well as the local government of Catarman and launched a pilot digital payment system, the DigiPay Initiative for supporting micro, small and medium enterprises (MSMEs) across the region. Such instances for the introduction of online payments will boost the Philippines smartphone demand. The rising popularity of smartphones as the only means of internet access, mainly in lower-income households will further impact market growth.

Key Trends and Recent Developments

The growth of the Philippines smartphone market can be attributed to the growing support for internet connectivity, expansion of digital wallets, rising production initiatives and the surge in government investments.

April 2025

Well-known smart device brand OPPO entered into a long-term partnership with the Cultural Center of the Philippines (CCP) for empowering Filipino youth's love for culture, arts, and creativity with mobile technology and innovation. This collaboration will offer an opportunity to students to enhance their creative potential with OPPO's cutting-edge technology and AI innovations.

March 2025

Samsung disclosed plans of investing 50 billion pesos (about USD 870 million) for expanding its business in the Philippines whilst evaluating investment opportunities using the country’s investment incentive programs as well as foreign investment policies. This helped Samsung to proliferate its market presence across the country through smartphone and home appliance sales.

November 2024

Samsung Electronics Philippines Corp. (SEPCO) partnered with Versatech International for bringing advanced mobile solutions to the Philippines. With this, both companies aim to deliver cutting-edge mobile technologies to everyday users as well as businesses while improving access to premium products throughout the nation.

June 2024

Singapore-based insurtech Igloo collaborated with the mobile network firm Smart of Philippines to provide its growing 55 million subscriber base in the country with phone protection plans. This move strengthened Smart’s commitment in enhancing customer experience and highlights Igloo’s mission to provide multiple avenues for device protection to Filipinos.

Ease of internet access

The rising efforts on providing internet access to lower network areas and the strong emphasis on affordable internet services are the key Philippines smartphone market trends. Fixed broadband speeds across the country are improving with combined initiatives from government agencies for expanding coverage and promoting the transition to faster fiber connections. In June 2024, a flagship infrastructure project was approved by the National Economic and Development Authority (NEDA) Board of the Philippines to boost broadband connectivity nationwide, mainly in remote areas.

Rise of digital payments

The Philippines is rapidly emerging as a leading digital payments hub, favored by significant advancements in its financial sector. To that end, the emerging preference for digital wallets and QR payments in line with the rising instances of online shopping will influence the demand of the Philippines smartphone market. In June 2022, The Paleng-QR Ph programme was launched in the Philippines to enhance digital payments via the QR Ph standardised system.

Capacity expansion initiatives

The significant growth of the electronics manufacturing sector in the Philippines is proving favorable for the rising shipments of smartphones, subsequently adding to the Philippines smartphone market growth. According to IDC’s Quarterly Mobile Phone Tracker, the value of smartphone shipments in the Philippines recorded 11 million units in 2024. The growing efforts of vendors on introducing more entry-level models is helping in making smartphones more accessible to Filipinos.

Government-led measures

The Philippines smartphone market share will expand with the surging government intervention to amplify the production of smartphones as well as providing affordable internet and broadband services. In March 2025, the Government of Philippines was in plans to finalise the first half of the incentives to be offered to technology giant Samsung as it was looking to invest more than P50 billion for manufacturing across the country. The rising investments to advance public as well as private investments in sustainable, and quality infrastructure will also enhance the industry development.

Philippines Smartphone Market Trends

The growing popularity of video on-demand over-the-top (OTT) streaming platforms and podcasts and their ease of accessibility on smartphones through improved internet services will accelerate the Philippines smartphone market expansion. In September 2023, The National Basketball Association (NBA) entered into a multi-year marketing partnership with Vivo to make the latter the Official Smartphone of the NBA in the Philippines. Further, the rising urbanisation, higher disposable incomes, affordable connectivity solutions combined with the increased demand for improved broadband connectivity across the country will influence the regional industry. According to industry reports, in Q2 2024, Philippines’s Luzon Island reported the fastest fixed performance nationwide with download and upload speeds surpassing 90 Mbps.

Philippines Smartphone Market Opportunities

The increasing rate of local manufacturing of smartphones driven by aggressive pricing strategies and rising affordability will favor the Philippines smartphone market outlook. As per the International Data Corp. (IDC), the shipments of local smartphones grew by 6.1% across the country to about 18 million units in 2024. The significant boom of social media platforms has resulted in the increased usage of smartphones to access content. According to industry reports, Filipinos contribute to the leading heavy social media users worldwide with an average of 3 hours and 43 minutes spent on social media per day in 2022. The expansion of the tech-savvy young population will also push the regional market ahead.

Philippines Smartphone Industry Segmentation

The EMR’s report titled “Philippines Smartphone Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Operating System

• Android
• iOS
• Others

Breakup by Distribution Channel

• Specialty Stores
• Retail Stores
• Online Channels
• Others

Philippines Smartphone Market Share

Market Analysis by Operating System

The Philippines smartphone market through the android segment is likely to be influenced by the rising interest in foldable phones and advanced camera devices. Android offers highly effective as well as robust multitasking whilst allowing users to simultaneously run multiple applications and switch between them smoothly.

The demand for iOS smartphones will substantially rise in the Philippines due to their increasing popularity mainly amongst the millennial and Gen Z population as they are perceived as a way of luxury and high stature. iOS is considered as one of the most user-friendly mobile operating systems. According to industry reports, Philippines imported nearly 20,792 shipments of iPhone from September 2023 to August 2024.

CAGR 2025-2034 - Market by

Distribution Channel

Online Channels

8.6%

Retail Stores

7.3%

Specialty Stores

XX%

Others

XX%

Market Analysis by Distribution Channel

As per the Philippines smartphone market analysis, specialty stores will gain significant market traction as they cater to specific customers to meet their unique needs and preferences. In addition to providing knowledgeable and engaging services to match individual customer requirements, these stores provide a chosen assortment of high-quality products.

Meanwhile the purchase of smartphones in retail stores in the country will be influenced by their strong emphasis on communication and engagement. Despite the growing preference for digital transactions, physical retail shops play an important role in the daily lives of Filipinos. To that end, the growth of the retail and ecommerce sectors in the country will add to the segment growth. According to industry reports, the value of e-commerce payments in Philippines was expected to surge by nearly 20% in 2024.

The rising penetration of internet in the country will drive the online sales of smartphones, subsequently contributing to the Philippines smartphone industry. Selling electronics, including smartphones online renders numerous advantages, such as higher selling prices, wider market reach, and convenience.

Competitive Landscape

Major players operating in the Philippines smartphone market are eyeing technological integration and new product releases to gain competitive edges. They are also working on partnerships, expansions, investments and acquisitions to increase their global presence.

Apple Inc.

Founded in 1976 and headquartered in California, United States, Apple Inc. is an American multinational corporation. This company has revolutionised the technological sector through its innovative offerings in computer software, personal computers, mobile tablets, smartphones, and computer peripherals.

Samsung Electronics Co., Ltd.

Founded in 1969 and headquartered in Suwon-si, South Korea, Samsung Electronics is a major multinational major appliance and consumer electronics corporation. The firm is a well-known producer of mobile phones, LCD and LED panels, digital cinema screens, memory chips, solid-state drives, televisions, laptops and many more products.

Xiaomi Corporation

Founded in 2010 and headquartered in Beijing, China, Xiaomi Corporation is one of the major manufacturers of smartphones across the world. The company also makes and invests in mobile apps, laptops, bags, shoes, home appliances, consumer electronics, and many other products.

Lenovo Group Ltd.

Founded in 1984, Lenovo Group Limited is a Chinese multinational technology company with its headquarters in Beijing, China and Morrisville, United States. Lenovo is known for designing, manufacturing, and marketing consumer electronics, personal computers, software, servers, converged and hyperconverged infrastructure solutions, and related services.

Other key players in the Philippines smartphone market report include Nothing Technology Limited, ASUSTeK Computer Inc., Lenovo Group Ltd., Huawei Technologies Co., Ltd., HTC Corporation, Sony Group Corp., and others.