The Peru whiskey market reached approximately USD 235.72 Million in 2024. The market is projected to grow at a CAGR of 5.20% between 2025 and 2034, reaching a value of around USD 391.34 Million by 2034.
Peru Whiskey Market Growth
The rise of whiskey tourism, growing preference for premium spirits, and rising focus on sustainable production practices are some of the influential market drivers. The trend towards artisanal and small-batch whiskey manufacturing is growing in Peru. Distilleries such as Don Michael Distillery focus on creating limited amounts of premium whiskey, catering to enthusiasts in search of distinctive and handcrafted goods.
The focus on sustainable practices and locally sourced ingredients in the production process is growing which benefits local farmers and ensures that the whiskey has a distinct Peruvian flavour, giving it a competitive edge in both domestic and international markets.
Distilleries in the country are increasingly adopting experiential marketing techniques, such as offering tours, tastings, and events, to educate consumers about the production process and the fascinating heritage of Peruvian whiskey.
Peru Whiskey Industry Segmentation
“Peru Whiskey Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
American Whiskey
Irish Whiskey
Scotch Whiskey
Canadian Whiskey
Others
Market Breakup by Quality:
Premium
High-End Premium
Super Premium
Market Breakup by Flavor:
Unflavored
Flavored
Market Breakup by Distribution Channel:
On-Trade
Off-Trade
Peru Whiskey Market Share
Based on product type, the market is divided into American whiskey, Irish whiskey, Scotch whiskey, and Canadian whiskey, among others. Scotch whiskey accounts for a major market share as many Peruvian customers, especially those with a preference for luxurious and high-end products, often consider Scotch whisky to be a high-end and premium item within the alcoholic beverages sector. Moreover, scotch whisky companies dedicate a large percentage of their budget to marketing and promotional activities in Peru to enhance their presence among consumers.
Leading Companies in the Peru Whiskey Market
The market players are introducing new product variations to meet the evolving regulatory landscape.
Diageo Plc
Pernod Ricard S.A.
Hotaling & Co.
Don Michael S.A.C.
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Latin America Whiskey Market Overview
- 5.1 Key Industry Highlights
- 5.2 Latin America Whiskey Historical Market (2018-2024)
- 5.3 Latin America Whiskey Market Forecast (2025-2034)
- 6 Peru Whiskey Market Overview
- 6.1 Key Industry Highlights
- 6.2 Peru Whiskey Historical Market (2018-2024)
- 6.3 Peru Whiskey Market Forecast (2025-2034)
- 7 Peru Whiskey Market by Product Type
- 7.1 American Whiskey
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Irish Whiskey
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Scotch Whiskey
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Canadian Whiskey
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 Peru Whiskey Market by Quality
- 8.1 Premium
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 High-End Premium
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Super Premium
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 Peru Whiskey Market by Flavor
- 9.1 Unflavored
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Flavored
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 Peru Whiskey Market by Distribution Channel
- 10.1 On-Trade
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Off-Trade
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyers Powers
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Value Chain Analysis
- 13 Trade Data Analysis (HS Code – 22830)
- 13.1 Major Exporting Countries
- 13.1.1 By Value
- 13.1.2 By Volume
- 13.2 Major Importing Countries
- 13.2.1 By Value
- 13.2.2 By Volume
- 14 Price Analysis
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 Diageo Plc
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 Pernod Ricard S.A.
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Hotaling & Co.
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Don Michael S.A.C.
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Others
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook