The Peru beer market size reached around USD 2.33 Billion in 2024. The market is projected to grow at a CAGR of 3.50% between 2025 and 2034, reaching almost USD 3.29 Billion by 2034.
The shift towards non-alcoholic beverages has been inspired by the sober-curious movement among Gen Z in Peru, who are focusing on controlling their alcohol intake in social and private settings. This is contributing towards the shift towards non-alcoholic beer, which is manufactured through reverse osmosis and vacuum distillation and removes the alcoholic content from the beverage by up to 99.5%. This does not compromise the taste and quality of beer and caters to the increasing demand for beers among health-conscious consumers.
Increasing consumer inclination towards supporting small breweries that manufacture beers in unique flavours is expected to drive the Peru beer market development in the forecast period. Product innovation is driving the consumption of ready-to-drink beers in Peru. Hectic lifestyles among consumers are prompting an increase in the demand for time-saving and convenient beverages.
Sustainable packaging has also emerged as one of the key Peru beer market trends as consumers are seeking eco-friendly packaging for their canned/bottled beers. Many companies are running recycling programmes for their used beer bottles, which is contributing to increased consumer demand. As increasing innovations in packaging prioritise customer satisfaction, the Peru beer market is expected to record significant growth.
The resurging demand for hard seltzers is further anticipated to contribute to the Peru beer market development over the forecast period.
Market Segmentation
Peru Beer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments
Market Breakup by Product Type
Lager
Ale
Others
Market Breakup by Category
Standard Beer
Premium Beer
Market Breakup by Distribution Channel
On Trade
Off Trade
Competitive Landscape
The key Peru beer market players are:
Anheuser-Busch Inbev SA/NV
Diageo Plc
Heineken Holding NV
Cervecería del Valle
7 VIDAS
Jack Vled & Co.
Real Craft Beer Company Sac
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Latin America Beer Market Overview
- 5.1 Key Industry Highlights
- 5.2 Latin America Beer Historical Market (2018-2024)
- 5.3 Latin America Beer Market Forecast (2025-2034)
- 5.4 Latin America Beer Market Share by Country
- 5.4.1 Brazil
- 5.4.2 Mexico
- 5.4.3 Argentina
- 5.4.4 Peru
- 5.4.5 Others
- 6 Peru Beer Market Overview
- 6.1 Key Industry Highlights
- 6.2 Peru Beer Historical Market (2018-2024)
- 6.3 Peru Beer Market Forecast (2025-2034)
- 7 Peru Beer Market by Product Type
- 7.1 Lager
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Ale
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Others
- 8 Peru Beer Market by Category
- 8.1 Standard Beer
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Premium Beer
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Peru Beer Market by Distribution Channel
- 9.1 On Trade
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Off Trade
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyers Powers
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Value Chain Analysis
- 12 Trade Data Analysis (HS Code: 223)
- 12.1 Major Importing Countries
- 12.1.1 By Volume
- 12.1.2 By Value
- 12.2 Major Exporting Countries
- 12.2.1 By Volume
- 12.2.2 By Value
- 13 Price Analysis
- 14 Competitive Landscape
- 14.1 Supplier Selection
- 14.2 Key Global Players
- 14.3 Key Regional Players
- 14.4 Key Player Strategies
- 14.5 Company Profiles
- 14.5.1 Anheuser-Busch Inbev SA/NV
- 14.5.1.1 Company Overview
- 14.5.1.2 Product Portfolio
- 14.5.1.3 Demographic Reach and Achievements
- 14.5.1.4 Certifications
- 14.5.2 Diageo Plc
- 14.5.2.1 Company Overview
- 14.5.2.2 Product Portfolio
- 14.5.2.3 Demographic Reach and Achievements
- 14.5.2.4 Certifications
- 14.5.3 Heineken Holding NV
- 14.5.3.1 Company Overview
- 14.5.3.2 Product Portfolio
- 14.5.3.3 Demographic Reach and Achievements
- 14.5.3.4 Certifications
- 14.5.4 Cervecería del Valle
- 14.5.4.1 Company Overview
- 14.5.4.2 Product Portfolio
- 14.5.4.3 Demographic Reach and Achievements
- 14.5.4.4 Certifications
- 14.5.5 7 VIDAS
- 14.5.5.1 Company Overview
- 14.5.5.2 Product Portfolio
- 14.5.5.3 Demographic Reach and Achievements
- 14.5.5.4 Certifications
- 14.5.6 Jack Vled & Co.
- 14.5.6.1 Company Overview
- 14.5.6.2 Product Portfolio
- 14.5.6.3 Demographic Reach and Achievements
- 14.5.6.4 Certifications
- 14.5.7 Real Craft Beer Company Sac
- 14.5.7.1 Company Overview
- 14.5.7.2 Product Portfolio
- 14.5.7.3 Demographic Reach and Achievements
- 14.5.7.4 Certifications
- 14.5.8 Others
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