North America Wine Market Report and Forecast 2025-2034
Description
The North America wine market reached around USD 84.22 Billion in 2024. The market is projected to grow at a CAGR of 6.00% between 2025 and 2034 to reach nearly USD 150.83 Billion by 2034.
North America Wine Market Outlook
In 2023, 18,500 million litres of wine was consumed within the United States of America.
Premium wine bottles priced above $15 enjoy great consumer appeal in the United States.
Sparkling wine recorded a price of CAD 14.33 per 1l bottle in 2023, becoming the second most imported wine by value.
North America Wine Market Growth
The value of Canadian wine imports has grown at a CAGR of over 5% over the past few decades, indicating a shift towards the rising demand for higher-priced bottles. In 2023, the average price of a wine bottle reached CAD 7.18 and is expected to grow further in the forecast period. Bottled wine accounted for 64.6% of the import volume and 84% of the import value. Bag-in-box wines also recorded a substantial growth in demand.
The sale of luxury goods in the United States is expected to reach $136 billion by 2027. This is due to the rising levels of disposable incomes of Gen Zs ($360 billion), which constitute nearly 20% of the USA’s population. As compared to 25% of boomers and 39% of Gen X, 53% of Gen Z are passionate luxury shoppers who spend over 4 hours daily engaging with digital mobile content. Major wine producers are capitalising on this opportunity by increasing their expenditure on advertising and promotion (which was merely $122 million in 2021) to draw young consumers towards drinking wine. In 2021, per capita wine consumption in the United States reached 4.7 litres. By shifting towards transparent labelling of ingredients in beverages, key players can succeed in marketing wine to health-conscious consumers.
North America Wine Industry Segmentation
North America Wine Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Sparkling Wine
Still Wine
Fortified Wine and Vermouth
Market Breakup by Colour:
Red Wine
Rose Wine
White Wine
Others
Market Breakup by Distribution Channel:
Hypermarket and Supermarket
Speciality Stores
Online
Others
Market Breakup by Country:
United States
Canada
North America Wine Market Share
Based on country, the market is divided into the United States of America and Canada. Over the forecast period, the demand for wine in Canada is expected to grow at a CAGR of 6.6% between 2025 and 2034, due to the increasing demand for premium wines in the country.
Leading Companies in the North America Wine Market
Drinkers aged 21-34 years account for 26% of overall sales of canned wines and 29% of overall sales of sparkling wines in the United States. This presents a significant market opportunity for wineries to capitalise upon and drive sales.
E. & J. Gallo Winery
Constellation Brands, Inc.
Pernod Ricard S.A.
Diageo Plc
Bacardi Ltd.
The Wine Group
Brown-Forman Corporation
Andrew Peller Ltd.
Truett Hurst Inc.
Bronco Wine Co.,
Others
North America Wine Market Outlook
In 2023, 18,500 million litres of wine was consumed within the United States of America.
Premium wine bottles priced above $15 enjoy great consumer appeal in the United States.
Sparkling wine recorded a price of CAD 14.33 per 1l bottle in 2023, becoming the second most imported wine by value.
North America Wine Market Growth
The value of Canadian wine imports has grown at a CAGR of over 5% over the past few decades, indicating a shift towards the rising demand for higher-priced bottles. In 2023, the average price of a wine bottle reached CAD 7.18 and is expected to grow further in the forecast period. Bottled wine accounted for 64.6% of the import volume and 84% of the import value. Bag-in-box wines also recorded a substantial growth in demand.
The sale of luxury goods in the United States is expected to reach $136 billion by 2027. This is due to the rising levels of disposable incomes of Gen Zs ($360 billion), which constitute nearly 20% of the USA’s population. As compared to 25% of boomers and 39% of Gen X, 53% of Gen Z are passionate luxury shoppers who spend over 4 hours daily engaging with digital mobile content. Major wine producers are capitalising on this opportunity by increasing their expenditure on advertising and promotion (which was merely $122 million in 2021) to draw young consumers towards drinking wine. In 2021, per capita wine consumption in the United States reached 4.7 litres. By shifting towards transparent labelling of ingredients in beverages, key players can succeed in marketing wine to health-conscious consumers.
North America Wine Industry Segmentation
North America Wine Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Sparkling Wine
Still Wine
Fortified Wine and Vermouth
Market Breakup by Colour:
Red Wine
Rose Wine
White Wine
Others
Market Breakup by Distribution Channel:
Hypermarket and Supermarket
Speciality Stores
Online
Others
Market Breakup by Country:
United States
Canada
North America Wine Market Share
Based on country, the market is divided into the United States of America and Canada. Over the forecast period, the demand for wine in Canada is expected to grow at a CAGR of 6.6% between 2025 and 2034, due to the increasing demand for premium wines in the country.
Leading Companies in the North America Wine Market
Drinkers aged 21-34 years account for 26% of overall sales of canned wines and 29% of overall sales of sparkling wines in the United States. This presents a significant market opportunity for wineries to capitalise upon and drive sales.
E. & J. Gallo Winery
Constellation Brands, Inc.
Pernod Ricard S.A.
Diageo Plc
Bacardi Ltd.
The Wine Group
Brown-Forman Corporation
Andrew Peller Ltd.
Truett Hurst Inc.
Bronco Wine Co.,
Others
Table of Contents
112 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Wine Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Wine Historical Market (2018-2024)
- 5.3 Global Wine Market Forecast (2025-2034)
- 5.4 Global Wine Market Breakup by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 North America Wine Market Overview
- 6.1 Key Industry Highlights
- 6.2 North America Wine Historical Market (2018-2024)
- 6.3 North America Wine Market Forecast (2025-2034)
- 7 North America Wine Market by Product Type
- 7.1 Sparkling Wine
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Still Wine
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Fortified Wine and Vermouth
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 North America Wine Market by Colour
- 8.1 Red Wine
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Rose Wine
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 White Wine
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Others
- 9 North America Wine Market by Distribution Channel
- 9.1 Hypermarket and Supermarket
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Speciality Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Online
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 North America Wine Market by Country
- 10.1 United States
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Canada
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Value Chain Analysis
- 13 Trade Data Analysis (HS Code - 224)
- 13.1 Major Importing Countries
- 13.1.1 By Volume
- 13.1.2 By Value
- 13.2 Major Exporting Countries
- 13.2.1 By Volume
- 13.2.2 By Value
- 14 Price Analysis
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 E. & J. Gallo Winery
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 Constellation Brands, Inc.
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Pernod Ricard S.A.
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Diageo Plc
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Bacardi Ltd.
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 The Wine Group
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Brown-Forman Corporation
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 Andrew Peller Ltd.
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Truett Hurst Inc.
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 Bronco Wine Co.
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
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