The North America sports nutrition market reached around USD 20.33 Billion in 2024. The market is projected to grow at a CAGR of 9.20% between 2025 and 2034, reaching almost USD 49.02 Billion by 2034.
North America Sports Nutrition Market Growth
The United States Department of Health and Human Services advises adults to perform muscle strengthening and aerobic exercises of moderate intensity. The Western region of the USA is the most physically active (28.5%), which is expected to drive the demand for strength, energy, and recovery sports products.
The increasing preference for pre-workout, post-workout, and intra-workout products among fitness enthusiasts is expected to drive the demand for protein shakes and powders across the USA. The incorporation of clinically backed ingredients such as CapsiAtra® dihydrocapsiate, into protein supplements is expected to attract the attention of consumers targeting weight loss. Weight loss is expected to remain the topmost priority for many consumers in the USA.
Ingredients which provide numerous health, wellness, and performance benefits, including probiotics and collagen, are expected to become increasingly popular in sports nutrition products. An increasing number of consumers in North America are seeking products which align with their broader health goals, such as promoting better gut/joint health and enhancing mental well-being. This is prompting major sports nutrition companies to combine a wide variety of phospholipids found in milk with proteins to manufacture healthy beverages and nutrition supplements.
North America Sports Nutrition Industry Segmentation
North America Sports Nutrition Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Sports Food
Sports Drinks
Sports Supplements_x000D_ _x000D_ Protein Supplements _x000D_ Vitamins _x000D_ Minerals _x000D_ Amino Acids _x000D_ Others _x000D_ _x000D_
Sports Food
Sports Drinks
Sports Supplements_x000D_ _x000D_ Protein Supplements _x000D_ Vitamins _x000D_ Minerals _x000D_ Amino Acids _x000D_ Others _x000D_ _x000D_
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Speciality Stores
Online
Others
Market Breakup by Country
United States of America
Canada
North America Sports Nutrition Market Share
Based on distribution channel, the market can be segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. Over the forecast period, online channels are expected to become popular among consumers, as they provide access to premium food products at reasonable prices and provide doorstep delivery of items.
Leading Companies in the North America Sports nutrition Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Glanbia PLC
PepsiCo, Inc.
Mondelez International, Inc.
Abbott Laboratories Inc.
GNC Holdings, LLC
The Coca-Cola Company
Iovate Health Sciences International Inc.
Otsuka Holdings Co., Ltd.
Herbalife Ltd.
BPI SPORTS, LLC
BioTech USA Limited Liability Company
Others
In November 2023, Blender Bites Ltd. acquired Advanced Sports Nutrition Inc. to venture into the market for sports recovery products and diversify its streams of revenue.
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Sports Nutrition Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Sports Nutrition Historical Market (2018-2024)
- 5.3 Global Sports Nutrition Market Forecast (2025-2034)
- 5.4 Global Sports Nutrition Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 North America Sports Nutrition Market Overview
- 6.1 Key Industry Highlights
- 6.2 North America Sports Nutrition Historical Market (2018-2024)
- 6.3 North America Sports Nutrition Market Forecast (2025-2034)
- 7 North America Sports Nutrition Market by Type
- 7.1 Sports Food
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Sports Drinks
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Sports Supplements
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.3.3 Breakup by Type
- 7.3.3.1 Protein Supplements
- 7.3.3.2 Vitamins
- 7.3.3.3 Minerals
- 7.3.3.4 Amino Acids
- 7.3.3.5 Others
- 8 North America Sports Nutrition Market by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Convenience Stores
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Speciality Stores
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Online
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Others
- 9 North America Sports Nutrition Market by Country
- 9.1 United States of America
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Canada
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators of Demand
- 10.4 Key Indicators of Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Glanbia PLC
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 PepsiCo, Inc.
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Mondelez International, Inc.
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Abbott Laboratories Inc.
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 GNC Holdings, LLC
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 The Coca Cola Company
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Iovate Health Sciences International Inc.
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Otsuka Holdings Co., Ltd.
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Herbalife Ltd.
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 BPI SPORTS, LLC
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 BioTech USA Limited Liability Company
- 11.5.11.1 Company Overview
- 11.5.11.2 Product Portfolio
- 11.5.11.3 Demographic Reach and Achievements
- 11.5.11.4 Certifications
- 11.5.12 Others
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