The North America shampoo market was valued at USD 5.99 Billion in 2024. The market is further projected to grow at a CAGR of 4.30% between 2025 and 2034, reaching a value of USD 9.13 Billion by 2034.
The increasing consumer preference for eco-friendly and plastic-free products has led to a surge in demand for shampoo bars in North America. Companies like HiBar are eliminating millions of plastic bottles by selling plastic-free shampoo bars. Additionally, the increasing number of millennials experiencing hair loss due to changing lifestyle patterns and stress levels among working-class women is driving demand for hair loss treatment shampoos, thereby propelling the North America shampoo market growth. Growing consumer awareness about hair loss treatment products via social media, magazines, and TV advertisements is leading to a significant increase in the use of these products.
The continuous efforts of supermarket companies to maintain visually appealing merchandise and the increasing adoption of online shopping for cosmetic products are driving the growth of the online segment in the shampoo market. Leading companies like L’Oréal S.A. have reported significant growth in their annual e-commerce sales revenues, indicating a shift in consumer behaviour towards online shopping for hair care products.
Medicated shampoos dominate the North America shampoo market share as they are formulated to provide relief from scalp conditions and promote scalp health, making them a popular choice for individuals with specific dermatological needs. Neutrogena T/Gel Therapeutic shampoo is formulated with coal tar, which helps to control scalp itching, flaking, and scaling associated with dandruff, psoriasis, and seborrheic dermatitis.
Non-medicated shampoos in North America encompass a wide range of products designed for general hair cleansing and maintenance. These shampoos focus on providing effective cleaning, conditioning, and nourishment. Schwarzkopf Gliss Hair Repair shampoo is designed to repair and protect hair from damage caused by heat styling, colouring, and environmental factors. It is a popular choice in North America for its ability to restore hair health and shine.
Market Segmentation
North America Shampoo Industry Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Medicated
Non-medicated
Market Breakup by Price Category:
Mass
Premium
Market Breakup by End User:
Men
Women
Kids
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Drug Stores and Pharmacies
Online
Others
Market Breakup by Country:
United States of America
Canada
Competitive Landscape
Market players operating in this market are emphasising sustainability, eco-consciousness, innovation, and meeting consumer demands for specialised hair care formulations.
L'Oréal SA
Unilever Plc
Johnson & Johnson Limited
Procter and Gamble Company
Colgate-Palmolive Company
Church & Dwight Co. Inc.
Kao Corporation
HRB Brands, LLC
Wella Operations US LLC
John Paul Mitchell Systems
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Shampoo Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Shampoo Historical Market (2018-2024)
- 5.3 Global Shampoo Market Forecast (2025-2034)
- 5.4 Global Shampoo Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 North America Shampoo Market Overview
- 6.1 Key Industry Highlights
- 6.2 North America Shampoo Historical Market (2018-2024)
- 6.3 North America Shampoo Market Forecast (2025-2034)
- 7 North America Shampoo Market by Product Type
- 7.1 Medicated
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Non-medicated
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 North America Shampoo Market by Price Category
- 8.1 Mass
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Premium
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 North America Shampoo Market by End User
- 9.1 Men
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Women
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Kids
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 10 North America Shampoo Market by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Convenience Stores
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Drug Stores and Pharmacies
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Online
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 North America Shampoo Market by Country
- 11.1 United States of America
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Canada
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators of Demand
- 12.4 Key Indicators of Price
- 13 Value Chain Analysis
- 14 Trade Data Analysis (HS Code – 33510)
- 14.1 Major Exporting Countries
- 14.1.1 By Value
- 14.1.2 By Volume
- 14.2 Major Importing Countries
- 14.2.1 By Value
- 14.2.2 By Volume
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 L'Oréal SA
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 Unilever Plc
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Johnson & Johnson Limited
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Procter and Gamble Company
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Colgate-Palmolive Company
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 Church & Dwight Co. Inc.
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Kao Corporation
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 HRB Brands, LLC
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Wella Operations US LLC
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 John Paul Mitchell Systems
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
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