The North America sanitary ware market size was valued at USD 3.31 Billion in 2024. The market is further projected to grow at a CAGR of 6.00% between 2025 and 2034, reaching a value of USD 5.93 Billion by 2034.
According to the North America sanitary ware market analysis, the market is driven by the expanding construction sector and significant growth in real estate. High immigration levels in Canada are also crucial contributors to housing demand. For instance, the Canadian government in 2023 set new immigration targets for the next three years which includes around 500,000 new permanent residents annually until 2026. Such high immigration levels are expected to push the demand for housing.
As per the North America sanitary ware market report, modern sanitary ware is crucial to increase the aesthetics of buildings. By keeping up with the latest trends in the market, architects can design spaces that are functional, modern, and stylish. Prominent trends in the sanitaryware market include the demand for sleek and modern designs, eco-friendly options, timeless classics, and innovative materials. Consumers are also increasingly demanding smart sanitary ware, that can be controlled by a smartphone or voice commands, sensor-operated toilets that reduce water usage, and sanitary ware that can be easily cleaned and maintained.
To evaluate the environmental impact of sanitary ware production, companies in the United States are using a Cradle-to-Grave approach. Under this approach, sanitary ware is analysed in all stages, including raw materials extraction, manufacturing, installation, and disposal. The results of the analysis help companies to create a sustainable supply chain.
Market Segmentation
North America Sanitary Ware Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.
Market Breakup by Type:
Wash Basins
Cisterns
Toilet Sinks and Water Closet
Others
Market Breakup by Material:
Ceramic
Plastic
Others
Market Breakup by Application:
Kitchen
Washroom
Others
Market Breakup by End Use:
Residential
Commercial
Market Breakup by Distribution Channel:
Offline
Online
Market Breakup by Country:
United States of America
Canada
Competitive Landscape
The key players in the sanitary ware market in North America are producing high-quality sanitary ware products that can be easily maintained.
LIXIL Corporation
TOTO, LTD.
Kohler Co.
Roca Sanitario S.A.U.
MAAX Bath Inc.
Villeroy & Boch AG
Geberit AG
Delta Faucet Company
Duravit AG
Mansfield Plumbing
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Sanitary Ware Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Sanitary Ware Historical Market (2018-2024)
- 5.3 Global Sanitary Ware Market Forecast (2025-2034)
- 5.4 Global Sanitary Ware Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 North America Sanitary Ware Market Overview
- 6.1 Key Industry Highlights
- 6.2 North America Sanitary Ware Historical Market (2018-2024)
- 6.3 North America Sanitary Ware Market Forecast (2025-2034)
- 7 North America Sanitary Ware Market by Type
- 7.1 Wash Basins
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Cisterns
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Toilet Sinks and Water Closet
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 North America Sanitary Ware Market by Material
- 8.1 Ceramic
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Plastic
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Others
- 9 North America Sanitary Ware Market by Application
- 9.1 Kitchen
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Washroom
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Others
- 10 North America Sanitary Ware Market by End Use
- 10.1 Residential
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Commercial
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 North America Sanitary Ware Market by Distribution Channel
- 11.1 Offline
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Online
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 12 North America Sanitary Ware Market by Country
- 12.1 United States of America
- 12.1.1 Historical Trend (2018-2024)
- 12.1.2 Forecast Trend (2025-2034)
- 12.2 Canada
- 12.2.1 Historical Trend (2018-2024)
- 12.2.2 Forecast Trend (2025-2034)
- 13 Market Dynamics
- 13.1 SWOT Analysis
- 13.1.1 Strengths
- 13.1.2 Weaknesses
- 13.1.3 Opportunities
- 13.1.4 Threats
- 13.2 Porter’s Five Forces Analysis
- 13.2.1 Supplier’s Power
- 13.2.2 Buyer’s Power
- 13.2.3 Threat of New Entrants
- 13.2.4 Degree of Rivalry
- 13.2.5 Threat of Substitutes
- 13.3 Key Indicators for Demand
- 13.4 Key Indicators for Price
- 14 Trade Data Analysis (HS Code – 74182)
- 14.1 Major Importing Countries
- 14.1.1 By Volume
- 14.1.2 By Value
- 14.2 Major Exporting Countries
- 14.2.1 By Volume
- 14.2.2 By Value
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 LIXIL Corporation
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 TOTO, LTD.
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Kohler Co.
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Roca Sanitario S.A.U.
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 MAAX Bath Inc.
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 Villeroy & Boch AG
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Geberit AG
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 Delta Faucet Company
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Duravit AG
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 Mansfield Plumbing
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
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