North America Razor Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The North America razor market was valued at USD 6008.16 Million in 2024. The industry is expected to grow at a CAGR of 3.70% during the forecast period of 2025-2034 to attain a valuation of USD 8640.30 Million by 2034.

North America Razor Market Growth

Cartridge razors have emerged as a preferred shaving product among North American consumers. This is because they are more durable and provide a closer and smoother shave. They have an ergonomic and non-slippery grip that enhances their durability, while the blade’s anti-friction coating serves to reduce skin irritation, thereby enhancing user comfort. Cartridge razors are relatively more eco-friendly than disposable razors, which is expected to contribute to the North America razor market value over the forecast period.

In 2019, an average Canadian household spent nearly USD 1,384 on purchasing personal care products. Between 2021 and 2022, in-store sales of beauty products surged by 34%. In 2022, the revenues of luxury cosmetics and personal care brands surged by nearly 25%. This highlights the increasing consumer preference for premium products. As per the North America razor market analysis, over 50% of Canadians chose personal care products based on their quality. In 2022, nearly 35% of all sales of beauty products occurred through online distribution channels in Canada. Nearly 86% of Canadians prefer paying extra for products with eco-friendly packaging, highlighting sustainability as a key differentiating strategy for razor manufacturers. The introduction of high-tech unisex razors that provide a smooth shaving experience for men and women is expected to increase the market expansion in the forecast period.

Key Trends and Developments

Revived demand for double-edged safety razors; the emergence of subscription services for razor blades; the growing adoption of sustainable business practices; and the rising demand for high-tech razors are trends impacting the North America razor market growth.

February 15, 2024

Athena Club, a leading manufacturer of personal care products in Canada, launched its first range of body shaving products into the domestic market.

October 26, 2023

Nexus Capital Management acquired Dollar Shave Co. from Unilever as part of latter company’s strategy to streamline its operations and focus on core brands that drive market growth.

November 29, 2021

Edgewell Personal Care Co. acquired Billie Inc. for USD 310 million to leverage its experience in marketing women’s shaving products and selling renowned personal care products under its brand name. This is expected to favourably shape the North America razor market outlook.

March 9, 2021

Edgewell Personal Care announced the launch of a portfolio of disposable razors made from 100% recycled plastic. It also announced plans to strengthen curbside recycling programmes to drive product demand.

Revived demand for double-edged safety razors

The demand for double-edged safety razors has been rising steadily due to rising consumer awareness about their durability and long lifespan. This is expected to spur the North America razor market expansion.

Subscription services for shaving blades

Popular razor brands like Harry’s Inc. provide razor blades on a subscription basis to consumers, which makes them more cost-effective and accessible for customers.

Adoption of sustainable business practices

Many businesses producing razors are providing consumers with the option to return and recycle disposable razors via mail, thereby enhancing their demand. This is expected to spur the North America razor market development over the forecast period.

Rising demand for high-tech razors

Razors with vibrating power functions are being increasingly preferred for their ability to ensure a smooth shaving experience among consumers.

North America Razor Market Trends

Double-edged safety razors are generally manufactured from materials like chrome or steel, which makes them long-lasting and dependable. Emerging businesses that provide trendy personal care product to consumers via direct shipping have reintroduced these products to the Gen Z, which is raising their demand. The provision of municipal recycling services has substantially increased their adoption among adolescents and young adults, thereby driving the North America razor market development.

North America Razor Industry Segmentation

The EMR’s report titled “North America Razor Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product Type

• Cartridge
• Disposable
• Electric

Breakup by End User

• Men
• Women

Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online

Breakup by Country

• United States
• Canada

North America Razor Market Share

Based on region, the market is segmented into the United States of America and Canada. Canada is projected to dominate the market, representing 9% of the overall market share. Over the forecast period, the United States is expected to grow at a CAGR of 2.8%, as an increasing number of consumers shift towards the usage of sustainable shaving products. Moreover, the introduction of technologically advanced razors that provide a salon-like smooth shaving experience is expected to favourably impact the North America razor market dynamics.

Leading Companies in the North America Razor Market

Major players are partnering with material sciences companies to reduce the plastic content of their products and thereby, increase their North America razor market share by promoting sustainable razors.

Procter & Gamble Co.

Procter & Gamble Co. was formed in 1837 and is based in Ohio, United States. It is involved in the manufacturing, and distribution of various FMCG products, including personal care products like razors.

Edgewell Personal Care Co.

Edgewell Personal Care Co. was formed in 2015 and is based in Connecticut, United States. It is involved in producing personal care products for different sexes such as sunscreens, lotions, and razors, apart from products for children.

KAI Corp.

KAI Corp. was formed in 1908 and is based in Japan. As per North America razor market analysis, it is engaged in producing and marketing confectionery utensils, beauty products, and other items.

Dollar Shave Club, Inc.

Dollar Shave Club, Inc. was formed in 2011 and is based in California, United States. It is involved in producing numerous high-quality grooming products for men.

Other players included in the North America razor market report are Koninklijke Philips N.V., Harry's Inc., Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., and Western Razor Company, among others.
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