North America Precision Agriculture Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The North America precision agriculture market size reached around USD 4.52 Billion in 2024. The market is projected to grow at a CAGR of 11.10% between 2025 and 2034 to reach nearly USD 12.95 Billion by 2034.

The industry in North America is leading the global market due to the rising adoption of precision agriculture in various countries, such as the United States and Canada. Precision agriculture provides farmers with exact planting time, harvesting time, and crop rotation. It helps them to cut down on extra use of water, pesticides, fertilizers, and herbicides in the production process, consequently making it cost-effective for farmers.

The technologies further help farmers to be updated about the latest innovation in the industry; as a result, aiding the industry growth in the region. The growing awareness of sustainable agricultural activities for improving the productivity, the efficiency of the agricultural process, and food security are accelerating the industry growth.

Market Segmentation

Precision agriculture, variously known as satellite agriculture or site-specific crop management (SSCM), is one of the most popular innovations of modern farming. It is the concept which aims at increasing the production of food with the use of less agricultural inputs by determining precise variabilities within a field, alongside decreasing the total production cost.

The North America precision agriculture market is divided on the basis of technology into:

• GNSS/GPS Systems
• GIS
• Remote Sensing
• Variable Rate Technology (VRT)
• Others

On the basis of type, the industry is categorised into:

• Automation and Control Systems
• Sensing and Monitoring Devices
• Farm Management Systems

On the basis of component, the industry is bifurcated into:

• Hardware
• Software

On the basis of application, the industry is divided into:

• Mapping
• Crop Scouting
• Yield Monitoring
• Soil Monitoring
• Precision Irrigation
• Others

The report also covers the regional markets of the technology like:

• United States
• Canada

Market Analysis

The industry in North America is driven by the increasing adoption of smartphones and other intelligent mediums to remain informed about the latest technology or advancement in the agricultural sector. The increasing population and inflating disposable income are aiding the industry growth in the region. Furthermore, precision agriculture offers techniques that help farmers easily determine favourable weather conditions for the growth of the plant by the use of sensors, placed all around the region. These sensors are linked to digital applications and record rainfall, soil conditions in various areas; as a result, increasing farmer’s benefits, thus, accelerating the industry growth.

The industry is further aided by the ability of precision agriculture techniques to help envision production levels, sunlight intensity, soil moisture in real-time, leading to quick decision-making. The use of the technology further aids proper analysation of the production quality and provides customised treatment for the agricultural problems, thereby boosting the growth of the industry. The farmers are educated through these analyses about the processes to be used in the production process to enhance the quality of the final product, thereby propelling the industry growth.

Competitive Landscape

The report analyses the following key players in the North America precision agriculture market, covering their capacities, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers, acquisitions, and investments:

• AGCO Corporation (NYSE: AGCO)
• Deere & Company (NYSE: DE)
• Raven Industries, Inc. (NASDAQ: RAVN)
• Trimble Inc. (NASDAQ: TRMB)
• AgJunction, Inc.
• Others

The EMR report covers the macro and micro aspects of the industry. The comprehensive EMR report provides an in-depth assessment of the industry based on Porter’s five forces model along with giving a SWOT analysis. It also provides an overview of the global market, covering the types, components, applications, and major regions of the industry.
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