North America Makeup Market Size and Share Outlook - Forecast Trends and Growth Analysis Report 2025-2034
Description
The North America makeup market was valued at USD 6.62 Billion in 2024. The market is further projected to grow at a CAGR of 4.20% between 2025 and 2034, reaching a value of USD 9.99 Billion by 2034.
The increasing awareness of the potential harm caused by certain chemicals in makeup products is leading to a surge in the development of eco-friendly makeup products. L'Oréal U.S.A. invested USD 140 million in a new research and innovation centre in Newark, New Jersey, focusing on beauty innovations across the hair, skin, andmakeupcategories.
The convergence of beauty and wellness is a growing trend in the market and is leading to the development of products infused with ingredients like probiotics, Ayurvedic components, and other wellness-promoting elements, driving North America makeup market growth. FENTY BEAUTY, a cosmetic brand founded by Rihanna, offers a range of makeup products infused with ingredients like hyaluronic acid, which is known for its skin-hydrating properties.
Moreover, social media influencers have a substantial impact on the makeup market by shaping consumer preferences, promoting product adoption, and driving brand loyalty. By collaborating with influencers, beauty brands can effectively tap into their loyal fan base, showcase products in action, and promote inclusivity and diversity. Influencers, particularly on platforms like Instagram, drive trends and create viral content that can propel beauty products to stardom overnight.
Among makeup products, loose powders, pressed powders, and mineral powders are a popular in North America, particularly for setting and mattifying makeup looks. The segment is expected to grow due to the increasing demand for long-lasting and lightweight makeup products. L'Oréal Paris, offers a range of powder products, including True Match Super-Blendable Powder and Infallible Pro-Matte Powder.
Gel-based makeup products, such as gel eyeliners, lip gels, and blush gels have a growing North America makeup market share due to their versatility and ease of use. Maybelline New York, a popular cosmetics brand, offers a range of gel-based makeup products, including the SuperStay Matte Ink LiquidLipstickand the Master Chrome Highlighter.
North America Makeup Market Segmentation
North America Makeup Industry Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Powders
Gels
Lotions
Others
Market Breakup by Application Area:
Face
Lips
Eyes
Nails
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online
Others
Market Breakup by Country:
United States
Canada
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Natura &Co (Avon Products, Inc.)
LVMH Moet Hennessy Louis Vuitton SA
Revlon, Inc.
Groupe Clarins
Chanel Limited
Coty Inc.
HB USA Holdings, Inc.
KIKO S.p.A.
Others
The increasing awareness of the potential harm caused by certain chemicals in makeup products is leading to a surge in the development of eco-friendly makeup products. L'Oréal U.S.A. invested USD 140 million in a new research and innovation centre in Newark, New Jersey, focusing on beauty innovations across the hair, skin, andmakeupcategories.
The convergence of beauty and wellness is a growing trend in the market and is leading to the development of products infused with ingredients like probiotics, Ayurvedic components, and other wellness-promoting elements, driving North America makeup market growth. FENTY BEAUTY, a cosmetic brand founded by Rihanna, offers a range of makeup products infused with ingredients like hyaluronic acid, which is known for its skin-hydrating properties.
Moreover, social media influencers have a substantial impact on the makeup market by shaping consumer preferences, promoting product adoption, and driving brand loyalty. By collaborating with influencers, beauty brands can effectively tap into their loyal fan base, showcase products in action, and promote inclusivity and diversity. Influencers, particularly on platforms like Instagram, drive trends and create viral content that can propel beauty products to stardom overnight.
Among makeup products, loose powders, pressed powders, and mineral powders are a popular in North America, particularly for setting and mattifying makeup looks. The segment is expected to grow due to the increasing demand for long-lasting and lightweight makeup products. L'Oréal Paris, offers a range of powder products, including True Match Super-Blendable Powder and Infallible Pro-Matte Powder.
Gel-based makeup products, such as gel eyeliners, lip gels, and blush gels have a growing North America makeup market share due to their versatility and ease of use. Maybelline New York, a popular cosmetics brand, offers a range of gel-based makeup products, including the SuperStay Matte Ink LiquidLipstickand the Master Chrome Highlighter.
North America Makeup Market Segmentation
North America Makeup Industry Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Powders
Gels
Lotions
Others
Market Breakup by Application Area:
Face
Lips
Eyes
Nails
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online
Others
Market Breakup by Country:
United States
Canada
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Natura &Co (Avon Products, Inc.)
LVMH Moet Hennessy Louis Vuitton SA
Revlon, Inc.
Groupe Clarins
Chanel Limited
Coty Inc.
HB USA Holdings, Inc.
KIKO S.p.A.
Others
Table of Contents
142 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Makeup Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Makeup Historical Market (2018-2024)
- 5.3 Global Makeup Market Forecast (2025-2034)
- 5.4 Global Makeup Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 North America Makeup Market Overview
- 6.1 Key Industry Highlights
- 6.2 North America Makeup Historical Market (2018-2024)
- 6.3 North America Makeup Market Forecast (2025-2034)
- 7 North America Makeup Market by Product
- 7.1 Powders
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Gels
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Lotions
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 North America Makeup Market by Application Area
- 8.1 Face
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Lips
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Eyes
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Nails
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 9 North America Makeup Market by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Convenience Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Specialty Stores
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Online
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 North America Makeup Market by Country
- 10.1 United States of America
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Canada
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators of Demand
- 11.4 Key Indicators of Price
- 12 Value Chain Analysis
- 13 Trade Data Analysis (HS Code – 334)
- 13.1 Major Importing Countries
- 13.1.1 By Volume
- 13.1.2 By Value
- 13.2 Major Exporting Countries
- 13.2.1 By Volume
- 13.2.2 By Value
- 14 Competitive Landscape
- 14.1 Supplier Selection
- 14.2 Key Global Players
- 14.3 Key Regional Players
- 14.4 Key Player Strategies
- 14.5 Company Profiles
- 14.5.1 L’Oréal S.A.
- 14.5.1.1 Company Overview
- 14.5.1.2 Product Portfolio
- 14.5.1.3 Demographic Reach and Achievements
- 14.5.1.4 Certifications
- 14.5.2 Shiseido Co. Ltd.
- 14.5.2.1 Company Overview
- 14.5.2.2 Product Portfolio
- 14.5.2.3 Demographic Reach and Achievements
- 14.5.2.4 Certifications
- 14.5.3 Estee Lauder Companies Inc.
- 14.5.3.1 Company Overview
- 14.5.3.2 Product Portfolio
- 14.5.3.3 Demographic Reach and Achievements
- 14.5.3.4 Certifications
- 14.5.4 Natura &Co (Avon Products, Inc.)
- 14.5.4.1 Company Overview
- 14.5.4.2 Product Portfolio
- 14.5.4.3 Demographic Reach and Achievements
- 14.5.4.4 Certifications
- 14.5.5 LVMH Moet Hennessy Louis Vuitton SA
- 14.5.5.1 Company Overview
- 14.5.5.2 Product Portfolio
- 14.5.5.3 Demographic Reach and Achievements
- 14.5.5.4 Certifications
- 14.5.6 Revlon, Inc.
- 14.5.6.1 Company Overview
- 14.5.6.2 Product Portfolio
- 14.5.6.3 Demographic Reach and Achievements
- 14.5.6.4 Certifications
- 14.5.7 Groupe Clarins
- 14.5.7.1 Company Overview
- 14.5.7.2 Product Portfolio
- 14.5.7.3 Demographic Reach and Achievements
- 14.5.7.4 Certifications
- 14.5.8 Chanel Limited
- 14.5.8.1 Company Overview
- 14.5.8.2 Product Portfolio
- 14.5.8.3 Demographic Reach and Achievements
- 14.5.8.4 Certifications
- 14.5.9 Coty Inc.
- 14.5.9.1 Company Overview
- 14.5.9.2 Product Portfolio
- 14.5.9.3 Demographic Reach and Achievements
- 14.5.9.4 Certifications
- 14.5.10 HB USA Holdings, Inc.
- 14.5.10.1 Company Overview
- 14.5.10.2 Product Portfolio
- 14.5.10.3 Demographic Reach and Achievements
- 14.5.10.4 Certifications
- 14.5.11 KIKO S.p.A.
- 14.5.11.1 Company Overview
- 14.5.11.2 Product Portfolio
- 14.5.11.3 Demographic Reach and Achievements
- 14.5.11.4 Certifications
- 14.5.12 Others
Pricing
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