North America ATV and UTV Market Report and Forecast 2025-2034

Published May 29, 2025

Length 125 Pages

SKU # EMAR20078915

Description

The North America ATV and UTV market size reached nearly USD 9.34 Billion in 2024. The market is projected to grow at a CAGR of 6.70% between 2025 and 2034, reaching almost USD 17.86 Billion by 2034.

Safety and comfort have become the topmost consumer priorities in the North America ATV and UTV market. This is prompting manufacturers to integrate smart technologies (such as augmented reality) and autonomous safety features (such as collision detection) into ATVs and UTVs. Moreover, the development of lightweight chassis designs is improving vehicle manoeuvrability and advanced adaptive suspension systems are enabling real-time adjustment of shock absorbers (depending on the type of terrain) to cater to consumer comfort and enhance the riding experience. Advanced technological features enable consumers to connect with their counterparts in remote trailing sites, enhancing user safety and experience. This is expected to drive the North America ATV and UTV market expansion over the forecast period.

An increasing number of North America ATV and UTV market players are focusing on appealing to youth riders by upgrading existing vehicle designs and features. With an increase in the number of off-road trips taken by American families, the demand for electric ATVs is soaring rapidly. This is because they are environmentally friendly and have a significantly lower carbon footprint. This is prompting companies to invest in developing advanced battery systems for electric ATVs/UTVs that provide a long mileage on a single charge and can accommodate small emergency provisions.

Market Segmentation

North America ATV and UTV Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Vehicle

ATV
UTV

Market Breakup by Displacement

Less Than 400 CC
400 CC to 800 CC
More Than 800 CC

Market Breakup by Power Output

Less Than 50 KW
50 KW to 100 KW
Above 100 KW

Market Breakup by Fuel Type

Gasoline Powered
Diesel Powered
Electric Powered

Market Breakup by End Use

Agriculture
Sports
Others

Market Breakup by Country

United States of America
Canada

The key North America ATV and UTV market players market players are Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Arctic Cat, Inc., Polaris Inc., Deere & Company, Bombardier Recreational Products Inc., Kubota Corporation, and Hisun Motors Corp., among others.

1 Executive Summary: 1.1 Market Size 2024-2025; 1.2 Market Growth 2025(F)-2034(F); 1.3 Key Demand Drivers; 1.4 Key Players and Competitive Structure; 1.5 Industry Best Practices; 1.6 Recent Trends and Developments; 1.7 Industry Outlook
2 Market Overview and Stakeholder Insights: 2.1 Market Trends; 2.2 Key Verticals; 2.3 Key Countries; 2.4 Supplier Power; 2.5 Buyer Power; 2.6 Key Market Opportunities and Risks; 2.7 Key Initiatives by Stakeholders
3 Economic Summary: 3.1 GDP Outlook; 3.2 GDP Per Capita Growth; 3.3 Inflation Trends; 3.4 Democracy Index; 3.5 Gross Public Debt Ratios; 3.6 Balance of Payment (BoP) Position; 3.7 Population Outlook; 3.8 Urbanisation Trends
4 Country Risk Profiles: 4.1 Country Risk; 4.2 Business Climate
5 Global ATV and UTV Market Overview: 5.1 Key Industry Highlights; 5.2 Global ATV and UTV Historical Market (2018-2024); 5.3 Global ATV and UTV Market Forecast (2025-2034); 5.4 Global ATV and UTV Market Share by Region; 5.4.1 North America; 5.4.2 Europe; 5.4.3 Asia Pacific; 5.4.4 Latin America; 5.4.5 Middle East and Africa
6 North America ATV and UTV Market Overview: 6.1 Key Industry Highlights; 6.2 North America ATV and UTV Historical Market (2018-2024); 6.3 North America ATV and UTV Market Forecast (2025-2034)
7 North America ATV and UTV Market by Vehicle: 7.1 ATV; 7.1.1 Historical Trend (2018-2024); 7.1.2 Forecast Trend (2025-2034); 7.2 UTV; 7.2.1 Historical Trend (2018-2024); 7.2.2 Forecast Trend (2025-2034)
8 North America ATV and UTV Market by Displacement: 8.1 Less Than 400 CC; 8.1.1 Historical Trend (2018-2024); 8.1.2 Forecast Trend (2025-2034); 8.2 400 CC to 800 CC; 8.2.1 Historical Trend (2018-2024); 8.2.2 Forecast Trend (2025-2034); 8.3 More Than 800 CC; 8.3.1 Historical Trend (2018-2024); 8.3.2 Forecast Trend (2025-2034)
9 North America ATV and UTV Market by Power Output: 9.1 Less Than 50 KW; 9.1.1 Historical Trend (2018-2024); 9.1.2 Forecast Trend (2025-2034); 9.2 50 KW to 100 KW; 9.2.1 Historical Trend (2018-2024); 9.2.2 Forecast Trend (2025-2034); 9.3 Above 100 KW; 9.3.1 Historical Trend (2018-2024); 9.3.2 Forecast Trend (2025-2034)
10 North America ATV and UTV Market by Fuel Type: 10.1 Gasoline Powered; 10.1.1 Historical Trend (2018-2024); 10.1.2 Forecast Trend (2025-2034); 10.2 Diesel Powered; 10.2.1 Historical Trend (2018-2024); 10.2.2 Forecast Trend (2025-2034); 10.3 Electric Powered; 10.3.1 Historical Trend (2018-2024); 10.3.2 Forecast Trend (2025-2034)
11 North America ATV and UTV Market by End Use: 11.1 Agriculture; 11.1.1 Historical Trend (2018-2024); 11.1.2 Forecast Trend (2025-2034); 11.2 Sports; 11.2.1 Historical Trend (2018-2024); 11.2.2 Forecast Trend (2025-2034); 11.3 Others
12 North America ATV and UTV Market by Country: 12.1 United States of America; 12.1.1 Historical Trend (2018-2024); 12.1.2 Forecast Trend (2025-2034); 12.2 Canada; 12.2.1 Historical Trend (2018-2024); 12.2.2 Forecast Trend (2025-2034)
13 Market Dynamics: 13.1 SWOT Analysis; 13.1.1 Strengths; 13.1.2 Weaknesses; 13.1.3 Opportunities; 13.1.4 Threats; 13.2 Porter’s Five Forces Analysis; 13.2.1 Supplier’s Power; 13.2.2 Buyer’s Power; 13.2.3 Threat of New Entrants; 13.2.4 Degree of Rivalry; 13.2.5 Threat of Substitutes; 13.3 Key Indicators for Price; 13.4 Key Indicators for Demand
14 Competitive Landscape: 14.1 Supplier Selection; 14.2 Key Global Players; 14.3 Key Regional Players; 14.4 Key Player Strategies; 14.5 Company Profiles; 14.5.1 Yamaha Motor Co., Ltd.; 14.5.1.1 Company Overview; 14.5.1.2 Product Portfolio; 14.5.1.3 Demographic Reach and Achievements; 14.5.1.4 Certifications; 14.5.2 Honda Motor Co., Ltd.; 14.5.2.1 Company Overview; 14.5.2.2 Product Portfolio; 14.5.2.3 Demographic Reach and Achievements; 14.5.2.4 Certifications; 14.5.3 Kawasaki Heavy Industries Ltd.; 14.5.3.1 Company Overview; 14.5.3.2 Product Portfolio; 14.5.3.3 Demographic Reach and Achievements; 14.5.3.4 Certifications; 14.5.4 Suzuki Motor Corporation; 14.5.4.1 Company Overview; 14.5.4.2 Product Portfolio; 14.5.4.3 Demographic Reach and Achievements; 14.5.4.4 Certifications; 14.5.5 Arctic Cat, Inc.; 14.5.5.1 Company Overview; 14.5.5.2 Product Portfolio; 14.5.5.3 Demographic Reach and Achievements; 14.5.5.4 Certifications; 14.5.6 Polaris Inc.; 14.5.6.1 Company Overview; 14.5.6.2 Product Portfolio; 14.5.6.3 Demographic Reach and Achievements; 14.5.6.4 Certifications; 14.5.7 Deere & Company; 14.5.7.1 Company Overview; 14.5.7.2 Product Portfolio; 14.5.7.3 Demographic Reach and Achievements; 14.5.7.4 Certifications; 14.5.8 Bombardier Recreational Products Inc.; 14.5.8.1 Company Overview; 14.5.8.2 Product Portfolio; 14.5.8.3 Demographic Reach and Achievements; 14.5.8.4 Certifications; 14.5.9 Kubota Corporation; 14.5.9.1 Company Overview; 14.5.9.2 Product Portfolio; 14.5.9.3 Demographic Reach and Achievements; 14.5.9.4 Certifications; 14.5.10 Hisun Motors Corp.; 14.5.10.1 Company Overview; 14.5.10.2 Product Portfolio; 14.5.10.3 Demographic Reach and Achievements; 14.5.10.4 Certifications; 14.5.11 Others

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