Middle East and Africa Television Market Report and Forecast 2025-2034
Description
The Middle East and Africa television market reached around USD 3.92 Billion in 2024. The market is projected to grow at a CAGR of 3.40% between 2025 and 2034, reaching almost USD 5.48 Billion by 2034.
Middle East and Africa Television Market Growth
8/10 Arabs watch live television, with the proportion of those having completed primary education preferring a physical TV set for watching important shows and news items, rather than a smartphone. A greater proportion of the population prefers watching live broadcasts, to viewing recorded episodes. During Ramadan, TV viewership records a substantial growth as consumers shift towards spending quality time with loved ones within their homes.
An average resident of Saudi Arabia spends 5.1 hours watching television daily, which is higher than the average time spent in other countries like Kuwait (3.1 hours) and UAE (4.2 hours). Saudi Arabs spend 14.2 hours daily on engaging with different forms of media, which is greater than the time spent by UK’s (11.2 hours) and UAE’s (13.5 hours) residents. In 2019, television accounted for 54% of the total revenues accrued from the video and TV industry, which pinpoints the significant demand for TVs among households in the region.
Television is accessible to 84% of entire Saudi Arabia’s population and remains an essential medium for obtaining news and watching entertainment shows among people. Crime is emerging as one of the most popular genre so television. Technological advancements in display formats and the introduction of curved screens are expected to play a critical role in driving the market growth.
Middle East and Africa Television Industry Segmentation
Middle East and Africa Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Smart TV
LCD, Plasma, and LED TVs
Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel
Offline
Online
Market Breakup by Country
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Middle East and Africa Television Market Share
Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segment, as the interest of the younger generations in the region shifts towards exploring OTT platforms and gaming content.
Leading Companies in the Middle East and Africa Television Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Samsung Electronics Co., Ltd.
LG Corp.
Panasonic Holdings Corp.
Sony Group Corp.
Toshiba Corporation
Hisense International Co., Ltd
Haier Smart Home Co. Ltd.
KONKA Group Co. Ltd.
Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
Xiaomi Corp.
Others
Key players in the market are surging investments towards the development of smart consumer electronics products in the Middle East, which is expected to have a favourable impact on the production and sales of televisions.
Middle East and Africa Television Market Growth
8/10 Arabs watch live television, with the proportion of those having completed primary education preferring a physical TV set for watching important shows and news items, rather than a smartphone. A greater proportion of the population prefers watching live broadcasts, to viewing recorded episodes. During Ramadan, TV viewership records a substantial growth as consumers shift towards spending quality time with loved ones within their homes.
An average resident of Saudi Arabia spends 5.1 hours watching television daily, which is higher than the average time spent in other countries like Kuwait (3.1 hours) and UAE (4.2 hours). Saudi Arabs spend 14.2 hours daily on engaging with different forms of media, which is greater than the time spent by UK’s (11.2 hours) and UAE’s (13.5 hours) residents. In 2019, television accounted for 54% of the total revenues accrued from the video and TV industry, which pinpoints the significant demand for TVs among households in the region.
Television is accessible to 84% of entire Saudi Arabia’s population and remains an essential medium for obtaining news and watching entertainment shows among people. Crime is emerging as one of the most popular genre so television. Technological advancements in display formats and the introduction of curved screens are expected to play a critical role in driving the market growth.
Middle East and Africa Television Industry Segmentation
Middle East and Africa Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Smart TV
LCD, Plasma, and LED TVs
Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel
Offline
Online
Market Breakup by Country
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Middle East and Africa Television Market Share
Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segment, as the interest of the younger generations in the region shifts towards exploring OTT platforms and gaming content.
Leading Companies in the Middle East and Africa Television Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Samsung Electronics Co., Ltd.
LG Corp.
Panasonic Holdings Corp.
Sony Group Corp.
Toshiba Corporation
Hisense International Co., Ltd
Haier Smart Home Co. Ltd.
KONKA Group Co. Ltd.
Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
Xiaomi Corp.
Others
Key players in the market are surging investments towards the development of smart consumer electronics products in the Middle East, which is expected to have a favourable impact on the production and sales of televisions.
Table of Contents
150 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Television Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Television Historical Market (2018-2024)
- 5.3 Global Television Market Forecast (2025-2034)
- 5.4 Global Television Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Middle East and Africa Television Market Overview
- 6.1 Key Industry Highlights
- 6.2 Middle East and Africa Television Historical Market (2018-2024)
- 6.3 Middle East and Africa Television Market Forecast (2025-2034)
- 7 Middle East and Africa Television Market by Type
- 7.1 Smart TV
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 LCD, Plasma, and LED TVs
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Cathode-Ray Tube (CRT) and Rear-Projection TVs
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 Middle East and Africa Television Market by Distribution Channel
- 8.1 Offline
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Online
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Middle East and Africa Television Market by Country
- 9.1 Saudi Arabia
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 United Arab Emirates
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Nigeria
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 South Africa
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators of Demand
- 10.4 Key Indicators of Price
- 11 Value Chain Analysis
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 Samsung Electronics Co., Ltd.
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 LG Corp.
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Panasonic Holdings Corp.
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 Sony Group Corp.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Toshiba Corporation
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Hisense International Co., Ltd.
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Haier Smart Home Co. Ltd.
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 KONKA Group Co. Ltd.
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.10 Xiaomi Corp.
- 12.5.10.1 Company Overview
- 12.5.10.2 Product Portfolio
- 12.5.10.3 Demographic Reach and Achievements
- 12.5.10.4 Certifications
- 12.5.11 Others
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