Middle East and Africa Stevia Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)
Description
The Middle East and Africa stevia market attained a value of USD 22.49 Million as of 2024 and is anticipated to grow at a CAGR of 10.50% during the forecast period of 2025 to 2034. Growing health awareness and the increasing diabetic population in the MEA are increasing demand for substitutes for sugar. Stevia as a zero-calorie natural sweetener is also gaining popularity among manufacturers reforming their products for healthier consumers aiming at reducing sugar intake. The market is thus expected to reach a value of nearly USD 61.04 Million by 2034.
Middle East and Africa Stevia Market Growth
The Middle East and Africa (MEA) stevia market is facing strong growth on the back of growing awareness about health and well-being among consumers. With rising fears about obesity, diabetes, and diseases related to sugar consumption, consumers are actively looking for natural alternatives to sugar, making stevia a top option. Its natural plant-based nature, zero-calorie status, and capacity to deliver sweetness with no adverse health impact are making it a popular sweetener among different industries, thereby shaping the growth of Middle East and Africa stevia market globally.
Regional food and beverage companies are adding stevia to various product segments, such as dairy, bakery, confectionery, and functional beverages. The increased demand for clean-label, non-GMO, and minimally processed ingredients is also driving its usage. Moreover, government policies, including sugar taxes and front-of-pack labeling legislation, are motivating firms to reformulate products with lower sugar levels, thereby boosting the application of stevia and hence the Middle East and Africa stevia demand growth.
In addition, developments in stevia extraction and processing technologies are enhancing the taste profile of stevia, reducing bitterness, and solubility, which makes it more suitable for food and beverage companies. Growth of e-commerce and modern retailing is also making stevia-derived products more accessible. With ongoing innovation and growing consumer acceptability, the MEA stevia market is likely to register gradual growth, offering new avenues for business firms to meet changing demands of health-conscious consumers.
Key Trends and Recent Developments
Rising clean-label demand, functional beverages, regulations, and e-commerce growth are driving MEA's stevia adoption, and thus shaping the Middle East and Africa stevia market dynamics and trends.
October 2024
Tate & Lyle and Manus partnered to launch the first all-Americas-sourced stevia Reb M, enhancing supply chain security, expanding sugar reduction solutions, and advancing global access to natural sweeteners through The Natural Sweetener Alliance.
April 2024
Ingredion launched PURECIRCLE™ Clean Taste Solubility Solution (CTSS), a breakthrough stevia innovation offering 100 times higher solubility than Reb M, enabling 100% sugar reduction in beverages, syrups, bars, and sauces without additives, enhancing clean-label, plant-based sweetening solutions.
May 2023
ADM and Air Protein partnered to develop landless protein, combining ADM’s nutrition expertise with Air Protein’s technology to scale sustainable, cost-effective meat alternatives and build the world’s first Air Protein commercial plant.
March 2023
Splenda opened the first fully integrated U.S.-based stevia farm in Florida, ensuring high-quality, better-tasting stevia production while reducing environmental impact, supporting American agriculture, and promoting sugar reduction with a USD 50 million investment.
Growing Demand for Clean Label Products
MEA consumers are increasingly looking for clean-label food and beverages, compelling manufacturers to replace artificial sweeteners with stevia. The trend for natural ingredients is pushing the adoption of stevia in dairy, confectionery, and bakery products, as consumers demand healthier, minimally processed food, thus pushing the growth of the Middle East and Africa stevia market.
Expansion of Functional and Fortified Beverages
The demand for functional beverages, such as sports drinks, energy drinks, and herbal teas, is driving the consumption of stevia. Food and beverage companies in MEA are adding stevia to these products to deliver natural sweetness with health benefits, targeting diabetic and fitness-oriented consumers.
Regulatory Support for Sugar Reduction
Governments in the MEA region are introducing regulations to reduce sugar intake, including sugar taxes and front-of-pack labeling. This regulatory drive is motivating manufacturers to reformulate products using stevia, making it a suitable and compliant substitute for conventional sugar and artificial sweeteners, thereby helping to create new trends in the Middle East and Africa stevia market.
E-commerce and Retail Growth Enhancing Accessibility
The fast growth of e-commerce and new retail in MEA is enhancing the supply of stevia-based products. Supermarkets and online platforms are selling a variety of stevia-sweetened products, making it convenient for health-oriented consumers to embrace sugar substitutes in their everyday diets.
Middle East and Africa Stevia Market Trends
The MEA stevia market is growing strongly, influenced by growing health awareness and demand for natural alternatives to sugar. Sugar reduction initiatives by governments are promoting the uptake of stevia in product reformulation. Growth in the diabetic and obese population is also driving demand for low-calorie sweeteners, thus shaping new trends in the Middle East and Africa stevia market.
Drink companies are driving the market, incorporating stevia into soft drinks, flavored water, and milk products. Increased popularity of functional foods and individualized nutrition is also driving the adoption of stevia. Technological improvements in stevia extraction and formulation are also improving the taste profile of stevia, which is gaining consumer acceptance. With growing retail and e-commerce channels, availability of stevia-based products is rising, and hence market penetration in the region is increasing.
Middle East and Africa Stevia Industry Segmentation
The EMR’s report titled “Middle East and Africa Stevia Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Extract Type
In the MEA stevia industry, leaf, powder, and liquid extracts are gaining popularity as a result of rising demand for natural, sugar-free products. As per the Middle East and Africa stevia market analysis, stevia leaf extract is favored by health-conscious consumers and traditional herbal markets for its natural and lightly processed appeal. Powdered stevia is embraced by food and beverage companies for its ease of formulation, shelf life, and stability in baked foods, dairy, and confectionery.
According to the Middle East and Africa stevia industry analysis, liquid stevia is growing in the beverage market, especially in soft drinks, flavored water, and dairy-free alternatives, because of its smooth blending characteristics. As diabetic populations are increasing and governments are encouraging sugar reduction through regulations, these forms are becoming crucial in reformulation. Stevia extracts are also becoming more available to consumers because of the growth of e-commerce and retail, which is pushing further adoption in various product categories. With changing regional tastes, firms are tailoring stevia blends to suit local flavor profiles and market demands.
Competitive Landscape
Key Middle East and Africa stevia market players, such as Cargill, Tate & Lyle, Ingredion, and ADM, are concentrating on innovation to develop more taste, functionality, and sustainability. They are investing in state-of-the-art stevia extraction technologies like bioconversion in order to enhance sweetness profiles while preserving clean-label appeal. The Middle East and Africa stevia companies also seek to increase product applications in beverage, dairy, bakery, and confectionery. With growing consumer demands for reducing sugar intake, these companies are devising customized solutions that align with regional tastes and regulatory requirements.
Cargill, Incorporated
Cargill, Incorporated, founded in 1865 and based in Minnesota, United States, distributes its ViaTech® stevia sweeteners in the MEA market, offering solutions for sugar reduction with optimized flavor performance for soft drinks, milk products, and confectionary goods.
Tate & Lyle PLC
Tate & Lyle PLC, established in 1921 and headquartered in London, United Kingdom, provides its MEA markets with its Tasteva® stevia sweeteners, which bring clean-label, low-calorie sugar replacements for food and beverage companies in quest of better-tasting, functionally improved ingredients in their formulas.
Ingredion Incorporated
Ingredion Incorporated, founded in 1906 with headquarters in Illinois, United States, delivers the MEA region its PureCircle™ stevia solutions through bioconversion technology to manufacture high-purity Reb M and Reb D for sugar reduction across various applications such as dairy, beverages, and bakery.
Archer Daniels Midland Company
Archer Daniels Midland Company, established in 1902 with its head office in Chicago, United States, supplies SweetRight® stevia in MEA to meet increasing demand for plant-based, clean-label sweeteners in segments like soft drinks, sauces, and health-focused food items.
More Insights On
Stevia Market
Asia Pacific Stevia Market
Europe Stevia Market
Latin America Stevia Market
United States Stevia Market
Middle East and Africa Stevia Market Growth
The Middle East and Africa (MEA) stevia market is facing strong growth on the back of growing awareness about health and well-being among consumers. With rising fears about obesity, diabetes, and diseases related to sugar consumption, consumers are actively looking for natural alternatives to sugar, making stevia a top option. Its natural plant-based nature, zero-calorie status, and capacity to deliver sweetness with no adverse health impact are making it a popular sweetener among different industries, thereby shaping the growth of Middle East and Africa stevia market globally.
Regional food and beverage companies are adding stevia to various product segments, such as dairy, bakery, confectionery, and functional beverages. The increased demand for clean-label, non-GMO, and minimally processed ingredients is also driving its usage. Moreover, government policies, including sugar taxes and front-of-pack labeling legislation, are motivating firms to reformulate products with lower sugar levels, thereby boosting the application of stevia and hence the Middle East and Africa stevia demand growth.
In addition, developments in stevia extraction and processing technologies are enhancing the taste profile of stevia, reducing bitterness, and solubility, which makes it more suitable for food and beverage companies. Growth of e-commerce and modern retailing is also making stevia-derived products more accessible. With ongoing innovation and growing consumer acceptability, the MEA stevia market is likely to register gradual growth, offering new avenues for business firms to meet changing demands of health-conscious consumers.
Key Trends and Recent Developments
Rising clean-label demand, functional beverages, regulations, and e-commerce growth are driving MEA's stevia adoption, and thus shaping the Middle East and Africa stevia market dynamics and trends.
October 2024
Tate & Lyle and Manus partnered to launch the first all-Americas-sourced stevia Reb M, enhancing supply chain security, expanding sugar reduction solutions, and advancing global access to natural sweeteners through The Natural Sweetener Alliance.
April 2024
Ingredion launched PURECIRCLE™ Clean Taste Solubility Solution (CTSS), a breakthrough stevia innovation offering 100 times higher solubility than Reb M, enabling 100% sugar reduction in beverages, syrups, bars, and sauces without additives, enhancing clean-label, plant-based sweetening solutions.
May 2023
ADM and Air Protein partnered to develop landless protein, combining ADM’s nutrition expertise with Air Protein’s technology to scale sustainable, cost-effective meat alternatives and build the world’s first Air Protein commercial plant.
March 2023
Splenda opened the first fully integrated U.S.-based stevia farm in Florida, ensuring high-quality, better-tasting stevia production while reducing environmental impact, supporting American agriculture, and promoting sugar reduction with a USD 50 million investment.
Growing Demand for Clean Label Products
MEA consumers are increasingly looking for clean-label food and beverages, compelling manufacturers to replace artificial sweeteners with stevia. The trend for natural ingredients is pushing the adoption of stevia in dairy, confectionery, and bakery products, as consumers demand healthier, minimally processed food, thus pushing the growth of the Middle East and Africa stevia market.
Expansion of Functional and Fortified Beverages
The demand for functional beverages, such as sports drinks, energy drinks, and herbal teas, is driving the consumption of stevia. Food and beverage companies in MEA are adding stevia to these products to deliver natural sweetness with health benefits, targeting diabetic and fitness-oriented consumers.
Regulatory Support for Sugar Reduction
Governments in the MEA region are introducing regulations to reduce sugar intake, including sugar taxes and front-of-pack labeling. This regulatory drive is motivating manufacturers to reformulate products using stevia, making it a suitable and compliant substitute for conventional sugar and artificial sweeteners, thereby helping to create new trends in the Middle East and Africa stevia market.
E-commerce and Retail Growth Enhancing Accessibility
The fast growth of e-commerce and new retail in MEA is enhancing the supply of stevia-based products. Supermarkets and online platforms are selling a variety of stevia-sweetened products, making it convenient for health-oriented consumers to embrace sugar substitutes in their everyday diets.
Middle East and Africa Stevia Market Trends
The MEA stevia market is growing strongly, influenced by growing health awareness and demand for natural alternatives to sugar. Sugar reduction initiatives by governments are promoting the uptake of stevia in product reformulation. Growth in the diabetic and obese population is also driving demand for low-calorie sweeteners, thus shaping new trends in the Middle East and Africa stevia market.
Drink companies are driving the market, incorporating stevia into soft drinks, flavored water, and milk products. Increased popularity of functional foods and individualized nutrition is also driving the adoption of stevia. Technological improvements in stevia extraction and formulation are also improving the taste profile of stevia, which is gaining consumer acceptance. With growing retail and e-commerce channels, availability of stevia-based products is rising, and hence market penetration in the region is increasing.
Middle East and Africa Stevia Industry Segmentation
The EMR’s report titled “Middle East and Africa Stevia Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Extract Type
- Leaf
- Powder
- Liquid
- Food and Beverages
- Oral Care
- Pharmaceuticals
- Tabletop Sweetener
- Others
- Saudi Arabia
- United Arab Emirates
- Iran
- Turkey
- Nigeria
- South Africa
- Others
In the MEA stevia industry, leaf, powder, and liquid extracts are gaining popularity as a result of rising demand for natural, sugar-free products. As per the Middle East and Africa stevia market analysis, stevia leaf extract is favored by health-conscious consumers and traditional herbal markets for its natural and lightly processed appeal. Powdered stevia is embraced by food and beverage companies for its ease of formulation, shelf life, and stability in baked foods, dairy, and confectionery.
According to the Middle East and Africa stevia industry analysis, liquid stevia is growing in the beverage market, especially in soft drinks, flavored water, and dairy-free alternatives, because of its smooth blending characteristics. As diabetic populations are increasing and governments are encouraging sugar reduction through regulations, these forms are becoming crucial in reformulation. Stevia extracts are also becoming more available to consumers because of the growth of e-commerce and retail, which is pushing further adoption in various product categories. With changing regional tastes, firms are tailoring stevia blends to suit local flavor profiles and market demands.
Competitive Landscape
Key Middle East and Africa stevia market players, such as Cargill, Tate & Lyle, Ingredion, and ADM, are concentrating on innovation to develop more taste, functionality, and sustainability. They are investing in state-of-the-art stevia extraction technologies like bioconversion in order to enhance sweetness profiles while preserving clean-label appeal. The Middle East and Africa stevia companies also seek to increase product applications in beverage, dairy, bakery, and confectionery. With growing consumer demands for reducing sugar intake, these companies are devising customized solutions that align with regional tastes and regulatory requirements.
Cargill, Incorporated
Cargill, Incorporated, founded in 1865 and based in Minnesota, United States, distributes its ViaTech® stevia sweeteners in the MEA market, offering solutions for sugar reduction with optimized flavor performance for soft drinks, milk products, and confectionary goods.
Tate & Lyle PLC
Tate & Lyle PLC, established in 1921 and headquartered in London, United Kingdom, provides its MEA markets with its Tasteva® stevia sweeteners, which bring clean-label, low-calorie sugar replacements for food and beverage companies in quest of better-tasting, functionally improved ingredients in their formulas.
Ingredion Incorporated
Ingredion Incorporated, founded in 1906 with headquarters in Illinois, United States, delivers the MEA region its PureCircle™ stevia solutions through bioconversion technology to manufacture high-purity Reb M and Reb D for sugar reduction across various applications such as dairy, beverages, and bakery.
Archer Daniels Midland Company
Archer Daniels Midland Company, established in 1902 with its head office in Chicago, United States, supplies SweetRight® stevia in MEA to meet increasing demand for plant-based, clean-label sweeteners in segments like soft drinks, sauces, and health-focused food items.
More Insights On
Stevia Market
Asia Pacific Stevia Market
Europe Stevia Market
Latin America Stevia Market
United States Stevia Market
Table of Contents
108 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Stevia Market Analysis
- 5.1 Key Industry Highlights
- 5.2 Global Stevia Historical Market (2018-2024)
- 5.3 Global Stevia Market Forecast (2025-2034)
- 5.4 Global Stevia Market by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Middle East and Africa Stevia Market Analysis
- 6.1 Key Industry Highlights
- 6.2 Middle East and Africa Stevia Historical Market (2018-2024)
- 6.3 Middle East and Africa Stevia Market Forecast (2025-2034)
- 6.4 Middle East and Africa Stevia Market by Extract Type
- 6.4.1 Leaf
- 6.4.1.1 Historical Trend (2018-2024)
- 6.4.1.2 Forecast Trend (2025-2034)
- 6.4.2 Powder
- 6.4.2.1 Historical Trend (2018-2024)
- 6.4.2.2 Forecast Trend (2025-2034)
- 6.4.3 Liquid
- 6.4.3.1 Historical Trend (2018-2024)
- 6.4.3.2 Forecast Trend (2025-2034)
- 6.5 Middle East and Africa Stevia Market by Application
- 6.5.1 Food and Beverages
- 6.5.1.1 Historical Trend (2018-2024)
- 6.5.1.2 Forecast Trend (2025-2034)
- 6.5.2 Oral Care
- 6.5.2.1 Historical Trend (2018-2024)
- 6.5.2.2 Forecast Trend (2025-2034)
- 6.5.3 Pharmaceuticals
- 6.5.3.1 Historical Trend (2018-2024)
- 6.5.3.2 Forecast Trend (2025-2034)
- 6.5.4 Tabletop Sweetener
- 6.5.4.1 Historical Trend (2018-2024)
- 6.5.4.2 Forecast Trend (2025-2034)
- 6.5.5 Others
- 6.6 Middle East and Africa Stevia Market by Country
- 6.6.1 Saudi Arabia
- 6.6.2 United Arab Emirates
- 6.6.3 Iran
- 6.6.4 Turkey
- 6.6.5 Nigeria
- 6.6.6 South Africa
- 6.6.7 Others
- 7 Regional Analysis
- 7.1 Saudi Arabia
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 United Arab Emirates
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Iran
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Turkey
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Nigeria
- 7.5.1 Historical Trend (2018-2024)
- 7.5.2 Forecast Trend (2025-2034)
- 7.6 South Africa
- 7.6.1 Historical Trend (2018-2024)
- 7.6.2 Forecast Trend (2025-2034)
- 8 Market Dynamics
- 8.1 SWOT Analysis
- 8.1.1 Strengths
- 8.1.2 Weaknesses
- 8.1.3 Opportunities
- 8.1.4 Threats
- 8.2 Porter’s Five Forces Analysis
- 8.2.1 Supplier’s Power
- 8.2.2 Buyer’s Power
- 8.2.3 Threat of New Entrants
- 8.2.4 Degree of Rivalry
- 8.2.5 Threat of Substitutes
- 8.3 Key Indicators for Demand
- 8.4 Key Indicators for Price
- 9 Value Chain Analysis
- 10 Price Analysis
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Cargill, Incorporated
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Tate & Lyle PLC
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Archer Daniels Midland Company
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Ingredion Incorporated
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Others
Pricing
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