The Middle East and Africa sanitary ware market size was valued at USD 988.29 Million in 2024. The market is further projected to grow at a CAGR of 4.90% between 2025 and 2034, reaching a value of USD 1594.55 Million by 2034.
The Middle East and Africa sanitary ware market growth is driven by the expanding construction sector and significant growth in real estate. According to data from the Dubai Statistics Center data, the city’s population grew by more than 100,000 in 2023 to reach over 3.65 million by mid-December. This has increased the demand for residential properties and housing construction in the country.
As per the Middle East and Africa sanitary ware market report, consumers are also increasingly demanding smart sanitary ware, that can be voice-controlled, are sensor-operated, and reduce water usage. Additionally, manufacturers are designing sanitary wear products with smooth surfaces that can be easily cleaned and maintained, reducing the risk of bacterial buildup. Modern sanitary ware products include features such as rimless toilets that eliminate hidden areas where germs can accumulate. This ensures a more hygienic environment. Contractors are also sanitary ware with sleek designs, eco-friendly options, timeless classics, and innovative materials to design spaces that are functional, modern, and stylish.
South Africa's construction sector is a crucial contributor to its economic growth. South Africa is receiving support from the World Bank and the African Development Bank for its infrastructure development. South Africa’s 2022 budget has laid out USD 45.3 billion for infrastructure development across water, sanitation, and energy sectors. With the growth of the tourism sector, the demand for sanitary ware is expected to rise in the hospitality sector. Hotels, resorts, and villas are expected to boost the demand for luxury ceramic sanitary wares. As more people move from rural to urban areas, renovation projects are expected to increase to improve the functionality of homes and increase the value of the property.
Market Segmentation
Middle East and Africa Sanitary Ware Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.
Market Breakup by Type:
Wash Basins
Cisterns
Toilet Sinks and Water Closet
Others
Market Breakup by Material:
Ceramic
Plastic
Others
Market Breakup by Application:
Kitchen
Washroom
Others
Market Breakup by End Use:
Residential
Commercial
Market Breakup by Distribution Channel:
Offline
Online
Market Breakup by Country:
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Competitive Landscape
The key players in the sanitary ware market in the Middle East and Africa are producing high-quality sanitary ware products to meet the hygiene requirements of customers.
Delta Faucet Company
TOTO, LTD.
Kohler Co.
Roca Sanitario S.A.U
MAAX Bath Inc.
Villeroy & Boch AG
Geberit AG
GROHE AG
Duravit AG
Lecico Egypt
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Sanitary Ware Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Sanitary Ware Historical Market (2018-2024)
- 5.3 Global Sanitary Ware Market Forecast (2025-2034)
- 5.4 Global Sanitary Ware Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Middle East and Africa Sanitary Ware Market Overview
- 6.1 Key Industry Highlights
- 6.2 Middle East and Africa Sanitary Ware Historical Market (2018-2024)
- 6.3 Middle East and Africa Sanitary Ware Market Forecast (2025-2034)
- 7 Middle East and Africa Sanitary Ware Market by Type
- 7.1 Wash Basins
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Cisterns
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Toilet Sinks and Water Closet
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 Middle East and Africa Sanitary Ware Market by Material
- 8.1 Ceramic
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Plastic
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Others
- 9 Middle East and Africa Sanitary Ware Market by Application
- 9.1 Kitchen
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Washroom
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Others
- 10 Middle East and Africa Sanitary Ware Market by End Use
- 10.1 Residential
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Commercial
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Middle East and Africa Sanitary Ware Market by Distribution Channel
- 11.1 Offline
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Online
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 12 Middle East and Africa Sanitary Ware Market by Country
- 12.1 Saudi Arabia
- 12.1.1 Historical Trend (2018-2024)
- 12.1.2 Forecast Trend (2025-2034)
- 12.2 United Arab Emirates
- 12.2.1 Historical Trend (2018-2024)
- 12.2.2 Forecast Trend (2025-2034)
- 12.3 Nigeria
- 12.3.1 Historical Trend (2018-2024)
- 12.3.2 Forecast Trend (2025-2034)
- 12.4 South Africa
- 12.4.1 Historical Trend (2018-2024)
- 12.4.2 Forecast Trend (2025-2034)
- 12.5 Others
- 13 Market Dynamics
- 13.1 SWOT Analysis
- 13.1.1 Strengths
- 13.1.2 Weaknesses
- 13.1.3 Opportunities
- 13.1.4 Threats
- 13.2 Porter’s Five Forces Analysis
- 13.2.1 Supplier’s Power
- 13.2.2 Buyer’s Power
- 13.2.3 Threat of New Entrants
- 13.2.4 Degree of Rivalry
- 13.2.5 Threat of Substitutes
- 13.3 Key Indicators of Demand
- 13.4 Key Indicators of Price
- 14 Trade Data Analysis (HS Code – 74182)
- 14.1 Major Importing Countries
- 14.1.1 By Volume
- 14.1.2 By Value
- 14.2 Major Exporting Countries
- 14.2.1 By Volume
- 14.2.2 By Value
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 Delta Faucet Company
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 TOTO, LTD.
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Kohler Co.
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Roca Sanitario S.A.U
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 MAAX Bath Inc.
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 Villeroy & Boch AG
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Geberit AG
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 GROHE AG
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Duravit AG
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 Lecico Egypt
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
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