The Middle East and Africa oral care market size reached around USD 2.45 Billion in 2024. The market is projected to grow at a CAGR of 5.30% between 2025 and 2034, reaching almost USD 4.11 Billion by 2034.
High consumption of sugary and processed foods, along with poor oral care routine, are making tooth problems the leading non-communicable disease in the Middle East and Africa. In the Kingdom of Saudi Arabia, 96% of children aged 6 years and below suffer from dental carries. In the UAE, high rates of smoking and infrequent dental health check-ups have led to the same problem in 80% of the population, with nearly 85% of children nearing the age of 12 years having dental caries. This is accelerating the need for fluoride-based toothpaste and high-quality oral care devices, thereby contributing towards the Middle East and Africa oral care market growth.
Major oral care product manufacturers are focusing on enhancing the accessibility of dental health services in countries like Nigeria. For instance, by making substantial investments in AI technologies, Colgate has heightened dental health awareness among Nigerian people by providing free diagnoses and treatment plans to dental health patients on private messaging channels. Increasing research and investment into improving this dental health awareness is expected to drive the Middle East and Africa oral care market expansion.
Online retail stores are expected to constitute a major portion of the Middle East and Africa oral care market share as the smartphone penetration rate increases and the accessibility to high-speed internet rises.
Market Segmentation
Middle East and Africa Oral Care Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Toothbrush_x000D_ _x000D_ Manual _x000D_ Electric _x000D_ _x000D_
Toothbrush_x000D_ _x000D_ Manual _x000D_ Electric _x000D_ _x000D_
Toothpaste
Mouthwash
Dental Floss_x000D_ _x000D_ Waxed _x000D_ Unwaxed _x000D_ Dental Tape _x000D_ Thread _x000D_ _x000D_
Denture Care_x000D_ _x000D_ Cleanser _x000D_ Paste _x000D_ Adhesive _x000D_ _x000D_
Others
Toothpaste
Mouthwash
Dental Floss_x000D_ _x000D_ Waxed _x000D_ Unwaxed _x000D_ Dental Tape _x000D_ Thread _x000D_ _x000D_
Toothbrush_x000D_ _x000D_ Manual _x000D_ Electric _x000D_ _x000D_
Toothpaste
Mouthwash
Dental Floss_x000D_ _x000D_ Waxed _x000D_ Unwaxed _x000D_ Dental Tape _x000D_ Thread _x000D_ _x000D_
Denture Care_x000D_ _x000D_ Cleanser _x000D_ Paste _x000D_ Adhesive _x000D_ _x000D_
Others
Denture Care_x000D_ _x000D_ Cleanser _x000D_ Paste _x000D_ Adhesive _x000D_ _x000D_
Toothbrush_x000D_ _x000D_ Manual _x000D_ Electric _x000D_ _x000D_
Toothpaste
Mouthwash
Dental Floss_x000D_ _x000D_ Waxed _x000D_ Unwaxed _x000D_ Dental Tape _x000D_ Thread _x000D_ _x000D_
Denture Care_x000D_ _x000D_ Cleanser _x000D_ Paste _x000D_ Adhesive _x000D_ _x000D_
Others
Others
Market Breakup by Distribution Channel:
Supermarket and Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
Online Retail Stores
Others
Market Breakup by Region:
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Competitive Landscape
The key Middle East and Africa oral care market players are Procter & Gamble Co., Henkel AG & Co. KGaA, Johnson & Johnson, Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Pigeon Corp., Unilever Plc, and Dabur India Ltd., among others.
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Oral Care Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Oral Care Historical Market (2018-2024)
- 5.3 Global Oral Care Market Forecast (2025-2034)
- 5.4 Global Oral Care Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Middle East and Africa Oral Care Market Overview
- 6.1 Key Industry Highlights
- 6.2 Middle East and Africa Oral Care Historical Market (2018-2024)
- 6.3 Middle East and Africa Oral Care Market Forecast (2025-2034)
- 7 Middle East and Africa Oral Care Market by Product Type
- 7.1 Toothbrush
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.1.3 Breakup by Type
- 7.1.3.1 Manual
- 7.1.3.2 Electric
- 7.2 Toothpaste
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Mouthwash
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Dental Floss
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.4.3 Breakup by Type
- 7.4.3.1 Waxed
- 7.4.3.2 Unwaxed
- 7.4.3.3 Dental Tape
- 7.4.3.4 Thread
- 7.5 Denture Care
- 7.5.1 Historical Trend (2018-2024)
- 7.5.2 Forecast Trend (2025-2034)
- 7.5.3 Breakup by Type
- 7.5.3.1 Cleanser
- 7.5.3.2 Paste
- 7.5.3.3 Adhesive
- 7.6 Others
- 8 Middle East and Africa Oral Care Market by Distribution Channel
- 8.1 Supermarket and Hypermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Convenience Stores
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Pharmacies and Drug Stores
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Online Retail Stores
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Others
- 9 Middle East and Africa Oral Care Market by Country
- 9.1 Saudi Arabia
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 United Arab Emirates
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Nigeria
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 South Africa
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators of Demand
- 10.4 Key Indicators of Price
- 11 Value Chain Analysis
- 12 Trade Data Analysis (HS Code – 336)
- 12.1 Major Exporting Countries
- 12.1.1 By Value
- 12.1.2 By Volume
- 12.2 Major Importing Countries
- 12.2.1 By Value
- 12.2.2 By Volume
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Procter & Gamble Co.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Henkel AG & Co. KGaA
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 Johnson & Johnson
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Colgate-Palmolive Company
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 GSK Plc
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 Alticor Inc. (Amway Corp.)
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 Sunstar Suisse S.A.
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Pigeon Corp.
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 Unilever Plc
- 13.5.9.1 Company Overview
- 13.5.9.2 Product Portfolio
- 13.5.9.3 Demographic Reach and Achievements
- 13.5.9.4 Certifications
- 13.5.10 Dabur India Ltd.
- 13.5.10.1 Company Overview
- 13.5.10.2 Product Portfolio
- 13.5.10.3 Demographic Reach and Achievements
- 13.5.10.4 Certifications
- 13.5.11 Others
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