Middle East and Africa Keyboard Market Report and Forecast 2025-2034
Description
The Middle East and Africa keyboard market is projected to grow at a CAGR of 2.70% between 2025 and 2034.
Middle East and Africa Keyboard Market Growth
The corporate and enterprise segments represent businesses and organisations with distinct requirements for keyboards required for office environments. These keyboards are often designed for long hours of usage, prioritising comfort, ergonomics, and longevity. They come up with features like programmable keys, multimedia controls, and compatibility with office software. Wired or wireless options may be available depending on the individual's needs, with an emphasis on reliability and security. Demand in this segment is driven by factors such as office expansions, technology upgrades, and the shift towards remote work.
In April 2024, Logitech unveiled its latest gaming keyboard and mouse in the Pro Series, catering to elite esports athletes. The Logitech G PRO X TKL LIGHTSPEED Gaming Keyboard and Logitech G PRO X SUPERLIGHT 2 Gaming Mouse were launched for the MENA gaming community. These additions completed the PRO Series lineup, offering top-tier PC performance. The products were introduced in Saudi Arabia and the United Arab Emirates, available on Jarir, Amazon KSA, and Amazon UAE.
The personal segment targets individuals seeking keyboards for personal usage, ranging from gaming to everyday computing tasks. Gaming keyboards often feature customisable RGB lighting, mechanical switches, and macro keys for intense gaming sessions and reliable performance. On the other hand, consumers looking for productivity- or travel-oriented keyboards may prioritise factors like portability, wireless connectivity, and connectivity with multiple devices. This segment is heavily influenced by trends in gaming, remote work, and lifestyle choices, driving demand for keyboards in the Middle East and Africa.
Middle East and Africa Keyboard Industry Segmentation
Middle East and Africa Keyboard Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Wired
Wireless
Market Breakup by Application:
Corporate/Enterprises
Personal
Market Breakup by Distribution Channel:
Offline
Online
Market Segmentation by Country:
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Middle East and Africa Keyboard Market Share
The keyboard market is expected to maintain its division between offline and online sales channels. Offline channels, such as physical retail stores and electronics shops, will continue to offer consumers the opportunity to physically experience keyboards, fostering trust and confidence in their purchases. Meanwhile, online channels, represented by e-commerce platforms like Amazon and Flipkart, are projected to provide consumers with a diverse array of options and detailed specifications, catering to a wide range of preferences.
Leading Companies in the Middle East and Africa Keyboard Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.
Apple, Inc.
HP Inc.
Logitech International S.A.
Lenovo Group Ltd.
ASUSTEK Computer Inc.
Dell Inc.
Razer Inc.
Acer Inc.
Cherry SE
Corsair Memory Inc.
Cooler Master Co. Ltd
Others
Major players in the keyboard industry are innovating products and expanding marketing efforts, forming strategic alliances to enhance their market share. They prioritize continuous product innovation, introducing new product models with advanced features targeting individual needs. Additionally, strategic partnerships play a crucial role in expanding market reach and credibility.
Middle East and Africa Keyboard Market Growth
The corporate and enterprise segments represent businesses and organisations with distinct requirements for keyboards required for office environments. These keyboards are often designed for long hours of usage, prioritising comfort, ergonomics, and longevity. They come up with features like programmable keys, multimedia controls, and compatibility with office software. Wired or wireless options may be available depending on the individual's needs, with an emphasis on reliability and security. Demand in this segment is driven by factors such as office expansions, technology upgrades, and the shift towards remote work.
In April 2024, Logitech unveiled its latest gaming keyboard and mouse in the Pro Series, catering to elite esports athletes. The Logitech G PRO X TKL LIGHTSPEED Gaming Keyboard and Logitech G PRO X SUPERLIGHT 2 Gaming Mouse were launched for the MENA gaming community. These additions completed the PRO Series lineup, offering top-tier PC performance. The products were introduced in Saudi Arabia and the United Arab Emirates, available on Jarir, Amazon KSA, and Amazon UAE.
The personal segment targets individuals seeking keyboards for personal usage, ranging from gaming to everyday computing tasks. Gaming keyboards often feature customisable RGB lighting, mechanical switches, and macro keys for intense gaming sessions and reliable performance. On the other hand, consumers looking for productivity- or travel-oriented keyboards may prioritise factors like portability, wireless connectivity, and connectivity with multiple devices. This segment is heavily influenced by trends in gaming, remote work, and lifestyle choices, driving demand for keyboards in the Middle East and Africa.
Middle East and Africa Keyboard Industry Segmentation
Middle East and Africa Keyboard Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Wired
Wireless
Market Breakup by Application:
Corporate/Enterprises
Personal
Market Breakup by Distribution Channel:
Offline
Online
Market Segmentation by Country:
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Middle East and Africa Keyboard Market Share
The keyboard market is expected to maintain its division between offline and online sales channels. Offline channels, such as physical retail stores and electronics shops, will continue to offer consumers the opportunity to physically experience keyboards, fostering trust and confidence in their purchases. Meanwhile, online channels, represented by e-commerce platforms like Amazon and Flipkart, are projected to provide consumers with a diverse array of options and detailed specifications, catering to a wide range of preferences.
Leading Companies in the Middle East and Africa Keyboard Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.
Apple, Inc.
HP Inc.
Logitech International S.A.
Lenovo Group Ltd.
ASUSTEK Computer Inc.
Dell Inc.
Razer Inc.
Acer Inc.
Cherry SE
Corsair Memory Inc.
Cooler Master Co. Ltd
Others
Major players in the keyboard industry are innovating products and expanding marketing efforts, forming strategic alliances to enhance their market share. They prioritize continuous product innovation, introducing new product models with advanced features targeting individual needs. Additionally, strategic partnerships play a crucial role in expanding market reach and credibility.
Table of Contents
125 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Keyboard Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Keyboard Historical Market (2018-2024)
- 5.3 Global Keyboard Market Forecast (2025-2034)
- 5.4 Global Keyboard Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Middle East and Africa Keyboard Market Overview
- 6.1 Key Industry Highlights
- 6.2 Middle East and Africa Keyboard Historical Market (2018-2024)
- 6.3 Middle East and Africa Keyboard Market Forecast (2025-2034)
- 7 Middle East and Africa Keyboard Market by Type
- 7.1 Wired
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Wireless
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 Middle East and Africa Keyboard Market by Application
- 8.1 Corporate/Enterprises
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Personal
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Middle East and Africa Keyboard Market by Distribution Channel
- 9.1 Offline
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Online
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 Middle East and Africa Keyboard Market by Country
- 10.1 Saudi Arabia
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 United Arab Emirates
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Nigeria
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 South Africa
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators of Demand
- 11.4 Key Indicators of Price
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 Apple, Inc.
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 HP Inc.
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Logitech International S.A.
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 Lenovo Group Ltd.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 ASUSTEK Computer Inc.
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Dell Inc.
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Razer Inc.
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 Acer Inc.
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 Cherry SE
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.10 Corsair Memory Inc.
- 12.5.10.1 Company Overview
- 12.5.10.2 Product Portfolio
- 12.5.10.3 Demographic Reach and Achievements
- 12.5.10.4 Certifications
- 12.5.11 Cooler Master Co. Ltd.
- 12.5.11.1 Company Overview
- 12.5.11.2 Product Portfolio
- 12.5.11.3 Demographic Reach and Achievements
- 12.5.11.4 Certifications
- 12.5.12 Others
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