Middle East and Africa E-Commerce Market Report and Forecast 2025-2034
Description
The Middle East and Africa e-commerce market reached approximately USD 92.99 Billion in 2024. The market is projected to grow at a CAGR of 12.70% between 2025 and 2034, reaching a value of around USD 307.38 Billion by 2034.
Middle East and Africa E-Commerce Market Growth
The Middle Eastern countries are known to have the highest per-capita spending on a global scale, with the GCC region standing out. In 2023, the smartphone penetration in the GCC exceeded 96%. The increasing smartphone penetration in the region is catering to an increased purchase of goods through online channels. Local e-commerce players in the region such as Souq.com (now Amazon. sa) and noon.com are gaining popularity and are strategically aligning themselves with regional preferences and customer requirements.
Cosmetics are a key segment that contribute to the growth of the e-commerce market in Middle East and Africa. The increasing importance of personal care and well-being are contributing to the adoption of cosmetics at a substantial rate. Additionally, beauty brands are leveraging social media websites and retail stores to grow their sales. Cosmetics brand Huda Beauty is actively engaged in advertising its products through Sephora’s e-commerce websites.
Middle East and Africa E-Commerce Industry Segmentation
Middle East and Africa E-Commerce Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Business to Consumer (B2C)
Business to Business (B2B)
Market Breakup by Industry
Beauty and Personal Care
Fashion and Apparel
Consumer Electronics
Food and Beverage
Health and Wellness
Home Decor
Household Consumables
Others
Market Breakup by Country
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Middle East and Africa E-Commerce Market Share
Currently, Saudi Arabia’s internet penetration is at 95.7%, while Bahrain has 98%. Moreover, Saudi Arabia has a high social media usage with a 32% year-by-year total increase on all platforms. The UAE's e-commerce landscape is evolving through major investments, acquisitions and partnerships with global companies. In 2021, about 73% of the total sales in the UAE were carried out through domestic e-commerce websites, while 27% of the share was constituted by foreign e-commerce websites.
Leading Companies in Middle East and Africa E-Commerce Market
Market players are leveraging technological innovations to improve their services and cater to the changing demands of customers
Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Shopify Inc.
Dubizzle Group Holdings Limited
Mumzworld FZ LLC
Noon AD Holdings One Person Company LLC
Majid Al Futtaim Holding LLC (Carrefour)
Sharaf DG LLC
Namshi
Others
Middle East and Africa E-Commerce Market Growth
The Middle Eastern countries are known to have the highest per-capita spending on a global scale, with the GCC region standing out. In 2023, the smartphone penetration in the GCC exceeded 96%. The increasing smartphone penetration in the region is catering to an increased purchase of goods through online channels. Local e-commerce players in the region such as Souq.com (now Amazon. sa) and noon.com are gaining popularity and are strategically aligning themselves with regional preferences and customer requirements.
Cosmetics are a key segment that contribute to the growth of the e-commerce market in Middle East and Africa. The increasing importance of personal care and well-being are contributing to the adoption of cosmetics at a substantial rate. Additionally, beauty brands are leveraging social media websites and retail stores to grow their sales. Cosmetics brand Huda Beauty is actively engaged in advertising its products through Sephora’s e-commerce websites.
Middle East and Africa E-Commerce Industry Segmentation
Middle East and Africa E-Commerce Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Business to Consumer (B2C)
Business to Business (B2B)
Market Breakup by Industry
Beauty and Personal Care
Fashion and Apparel
Consumer Electronics
Food and Beverage
Health and Wellness
Home Decor
Household Consumables
Others
Market Breakup by Country
Saudi Arabia
United Arab Emirates
Nigeria
South Africa
Others
Middle East and Africa E-Commerce Market Share
Currently, Saudi Arabia’s internet penetration is at 95.7%, while Bahrain has 98%. Moreover, Saudi Arabia has a high social media usage with a 32% year-by-year total increase on all platforms. The UAE's e-commerce landscape is evolving through major investments, acquisitions and partnerships with global companies. In 2021, about 73% of the total sales in the UAE were carried out through domestic e-commerce websites, while 27% of the share was constituted by foreign e-commerce websites.
Leading Companies in Middle East and Africa E-Commerce Market
Market players are leveraging technological innovations to improve their services and cater to the changing demands of customers
Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Shopify Inc.
Dubizzle Group Holdings Limited
Mumzworld FZ LLC
Noon AD Holdings One Person Company LLC
Majid Al Futtaim Holding LLC (Carrefour)
Sharaf DG LLC
Namshi
Others
Table of Contents
102 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global E-Commerce Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global E-Commerce Historical Market (2018-2024)
- 5.3 Global E-Commerce Market Forecast (2025-2034)
- 5.4 Global E-Commerce Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Middle East and Africa E-Commerce Market Overview
- 6.1 Key Industry Highlights
- 6.2 Middle East and Africa E-Commerce Historical Market (2018-2024)
- 6.3 Middle East and Africa E-Commerce Market Forecast (2025-2034)
- 7 Middle East and Africa E-Commerce Market by Type
- 7.1 Business to Consumer (B2C)
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Business to Business (B2B)
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 Middle East and Africa E-Commerce Market by Industry
- 8.1 Beauty and Personal Care
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Fashion and Apparel
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Consumer Electronics
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Food and Beverage
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Health and Wellness
- 8.5.1 Historical Trend (2018-2024)
- 8.5.2 Forecast Trend (2025-2034)
- 8.6 Home Decor
- 8.6.1 Historical Trend (2018-2024)
- 8.6.2 Forecast Trend (2025-2034)
- 8.7 Household Consumables
- 8.7.1 Historical Trend (2018-2024)
- 8.7.2 Forecast Trend (2025-2034)
- 8.8 Others
- 9 Middle East and Africa E-Commerce Market by Country
- 9.1 Saudi Arabia
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 United Arab Emirates
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Nigeria
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 South Africa
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators of Demand
- 10.4 Key Indicators of Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Amazon.com, Inc.
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Walmart Inc.
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 eBay Inc.
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Shopify Inc.
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Dubizzle Group Holdings Limited
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Mumzworld FZ LLC
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Noon AD Holdings One Person Company LLC
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Majid Al Futtaim Holding LLC (Carrefour)
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Sharaf DG LLC
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Namshi
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
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