
Mexico White Goods Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)
Description
The Mexico white goods market size was approximately USD 11.25 Billion in 2024. The market is estimated to grow at a CAGR of 4.10% during 2025-2034 to reach a value of USD 16.81 Billion by 2034.
Mexico’s climatic conditions, such as warm and humid weather with some parts experiencing cold temperatures below 12 °C, make heating and cooling systems a necessity. Additionally, there is a rise in demand for sustainable and energy-efficient air conditioners in the region.
Foreign investments by electronic manufacturers in Mexico have significantly increased due to the availability of skilled labour in the country, its proximity to major economies like the US and Canada, and favourable free-trade government initiatives.
Table: Number of appliance manufacturers in the Mexican region by location
Key Trends and Developments
Rising popularity of energy efficient white goods; established global manufacturers in the country; prominent investment opportunities; and significant export opportunities are impacting the market Mexico white goods market expansion
Mexico White Goods Market Trends
Production facilities in Mexico manufacture a range of appliances, encompassing washing machines, air conditioners, stoves, electric water heaters, and vacuum cleaners. During the year 2022, investments exceeding USD 1.15 billion were channeled by the refrigerator and washing machine manufacturers, along with other household appliance producers, into Mexico's thriving market.
The industrial zones in Mexico, particularly those situated near the northern border, have gained prominence as crucial hubs for household appliance manufacturing. The Mexico white goods market growth is influenced by factors including the strategy of nearshoring and stimulation provided by the United States-Mexico-Canada Agreement (USMCA). Approximately 25 new industrial parks were expected to be inaugurated by 2023, augmenting the overall availability of industrial spaces across Mexico. Presently, manufacturers of household appliances account for roughly 12% of the total occupied space within existing industrial areas.
Market Segmentation
“Mexico White Goods Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Based on product, refrigerators dominate the Mexico white goods market share, with smart refrigerators witnessing increased popularity
Smart refrigerators integrated with AI and IoT technology are increasingly gaining popularity in Mexico. Such refrigerators can be remotely controlled, help optimise maintenance and repair, enhance energy efficiency, and reduce the loss of cold air.
Meanwhile, occurrences of heat waves across Mexico have been significant, contributing to greater sales of air conditioners to cool down residences and reduce the risk of heat strokes.
Further, with the growing trend of sustainability, low-maintenance and energy-efficient washing machines that use less amount of water and detergent have gained preference in the country.
Based on distribution channel, hypermarkets and supermarkets account for a significant share of the Mexico white goods market
Supermarkets in Mexico conduct campaigns and provide discounts on various kinds of white goods during different seasons, attracting more sales. Hypermarkets and supermarkets such as Walmart have been focusing on expanding their presence in Mexico, meeting the growing demand for white goods.
Several electronic stores are situated in prime locations of Mexico such as New Mexico, providing greater convenience to customers seeking to buy white goods.
Increasing digitisation and the rising number of online channels across the country support the purchase of white goods through online platforms.
Competitive Landscape
The market players are focusing on strategies like consumer differentiation, expansion into related product lines, and establishing unique selling propositions for their brands
Other notable players operating in the Mexico white goods market include LG Electronics Mexico, SA de CV, Carrier México, Daikin Airconditioning Mexico, S DE RL DE CV, Hamilton Beach Brands, Inc., and Panasonic de Mexico SA de CV, among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.
Mexico White Goods Market Analysis by Region
With central Mexico’s Queretaro being one of the most competitive and sustainable areas in the country, many companies are making investments to strengthen their manufacturing capabilities in the area and boost their regional presence.
The increasing population and improving quality of life of people favour the use of white goods. As of 2020, Tijuana, Mexicali, and Ensenada were the municipalities of Baja California with the highest population.
Tijuana, in Baja California, is a prominent electronics manufacturing hub with around 200 major companies like Panasonic, Samsung, Jabil, Eaton, and Leviton. The region offers a skilled, competitive, and cost-efficient labour force, along with a well-integrated binational and regional ecosystem.
Mexico’s climatic conditions, such as warm and humid weather with some parts experiencing cold temperatures below 12 °C, make heating and cooling systems a necessity. Additionally, there is a rise in demand for sustainable and energy-efficient air conditioners in the region.
Foreign investments by electronic manufacturers in Mexico have significantly increased due to the availability of skilled labour in the country, its proximity to major economies like the US and Canada, and favourable free-trade government initiatives.
Table: Number of appliance manufacturers in the Mexican region by location
Key Trends and Developments
Rising popularity of energy efficient white goods; established global manufacturers in the country; prominent investment opportunities; and significant export opportunities are impacting the market Mexico white goods market expansion
Mexico White Goods Market Trends
Production facilities in Mexico manufacture a range of appliances, encompassing washing machines, air conditioners, stoves, electric water heaters, and vacuum cleaners. During the year 2022, investments exceeding USD 1.15 billion were channeled by the refrigerator and washing machine manufacturers, along with other household appliance producers, into Mexico's thriving market.
The industrial zones in Mexico, particularly those situated near the northern border, have gained prominence as crucial hubs for household appliance manufacturing. The Mexico white goods market growth is influenced by factors including the strategy of nearshoring and stimulation provided by the United States-Mexico-Canada Agreement (USMCA). Approximately 25 new industrial parks were expected to be inaugurated by 2023, augmenting the overall availability of industrial spaces across Mexico. Presently, manufacturers of household appliances account for roughly 12% of the total occupied space within existing industrial areas.
Market Segmentation
“Mexico White Goods Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
- Air Conditioner
- Refrigerator
- Washing Machine
- Dishwasher
- Microwave Oven
- Others
- Residential
- Commercial
- Hypermarkets and Supermarkets
- Electronic Stores
- Online
- Others
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
Based on product, refrigerators dominate the Mexico white goods market share, with smart refrigerators witnessing increased popularity
Smart refrigerators integrated with AI and IoT technology are increasingly gaining popularity in Mexico. Such refrigerators can be remotely controlled, help optimise maintenance and repair, enhance energy efficiency, and reduce the loss of cold air.
Meanwhile, occurrences of heat waves across Mexico have been significant, contributing to greater sales of air conditioners to cool down residences and reduce the risk of heat strokes.
Further, with the growing trend of sustainability, low-maintenance and energy-efficient washing machines that use less amount of water and detergent have gained preference in the country.
Based on distribution channel, hypermarkets and supermarkets account for a significant share of the Mexico white goods market
Supermarkets in Mexico conduct campaigns and provide discounts on various kinds of white goods during different seasons, attracting more sales. Hypermarkets and supermarkets such as Walmart have been focusing on expanding their presence in Mexico, meeting the growing demand for white goods.
Several electronic stores are situated in prime locations of Mexico such as New Mexico, providing greater convenience to customers seeking to buy white goods.
Increasing digitisation and the rising number of online channels across the country support the purchase of white goods through online platforms.
Competitive Landscape
The market players are focusing on strategies like consumer differentiation, expansion into related product lines, and establishing unique selling propositions for their brands
Other notable players operating in the Mexico white goods market include LG Electronics Mexico, SA de CV, Carrier México, Daikin Airconditioning Mexico, S DE RL DE CV, Hamilton Beach Brands, Inc., and Panasonic de Mexico SA de CV, among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.
Mexico White Goods Market Analysis by Region
With central Mexico’s Queretaro being one of the most competitive and sustainable areas in the country, many companies are making investments to strengthen their manufacturing capabilities in the area and boost their regional presence.
The increasing population and improving quality of life of people favour the use of white goods. As of 2020, Tijuana, Mexicali, and Ensenada were the municipalities of Baja California with the highest population.
Tijuana, in Baja California, is a prominent electronics manufacturing hub with around 200 major companies like Panasonic, Samsung, Jabil, Eaton, and Leviton. The region offers a skilled, competitive, and cost-efficient labour force, along with a well-integrated binational and regional ecosystem.
Table of Contents
108 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Mexico White Goods Market Overview
- 5.1 Key Industry Highlights
- 5.2 Mexico White Goods Historical Market (2018-2024)
- 5.3 Mexico White Goods Market Forecast (2025-2034)
- 6 Mexico White Goods Market by Product
- 6.1 Air Conditioner
- 6.1.1 Historical Trend (2018-2024)
- 6.1.2 Forecast Trend (2025-2034)
- 6.1.3 Breakup by Type
- 6.1.3.1 Window AC
- 6.1.3.2 Split AC
- 6.2 Refrigerator
- 6.2.1 Historical Trend (2018-2024)
- 6.2.2 Forecast Trend (2025-2034)
- 6.2.3 Breakup by Type
- 6.2.3.1 Single Door
- 6.2.3.2 Double Door
- 6.2.3.3 Side by Side
- 6.2.3.4 Others
- 6.3 Washing Machine
- 6.3.1 Historical Trend (2018-2024)
- 6.3.2 Forecast Trend (2025-2034)
- 6.3.3 Breakup by Type
- 6.3.3.1 Fully Automatic
- 6.3.3.2 Semi-Automatic
- 6.4 Dishwasher
- 6.4.1 Historical Trend (2018-2024)
- 6.4.2 Forecast Trend (2025-2034)
- 6.4.3 Breakup by Type
- 6.4.3.1 Built-in Dishwashers
- 6.4.3.2 Portable Dishwashers
- 6.5 Microwave Oven
- 6.5.1 Historical Trend (2018-2024)
- 6.5.2 Forecast Trend (2025-2034)
- 6.5.3 Breakup by Type
- 6.5.3.1 Convection
- 6.5.3.2 Solo
- 6.5.3.3 Grill
- 6.6 Others
- 7 Mexico White Goods Market by End Use
- 7.1 Residential
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Commercial
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 Mexico White Goods Market by Distribution Channel
- 8.1 Hypermarkets and Supermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Electronic Stores
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Online
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Others
- 9 Mexico White Goods Market by Region
- 9.1 Baja California
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Northern Mexico
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 The Bajío
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Central Mexico
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Pacific Coast
- 9.5.1 Historical Trend (2018-2024)
- 9.5.2 Forecast Trend (2025-2034)
- 9.6 Yucatan Peninsula
- 9.6.1 Historical Trend (2018-2024)
- 9.6.2 Forecast Trend (2025-2034)
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyers Powers
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Controladora Mabe, S.A. de C.V.
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Whirlpool México, S. de RL de CV
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Electrolux Comercial, SA de CV
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Samsung Electronics México
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 LG Electronics Mexico, SA de CV
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Carrier México
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Daikin Airconditioning Mexico, S DE RL DE CV
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Hamilton Beach Brands, Inc.
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Panasonic de Mexico SA de CV
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Others
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