Mexico Toy Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook 2025-2034
Description
The Mexico toy market size is projected to grow at a CAGR of 2.90% between 2025 and 2034. The market is being aided by the rising demand for toys that promote learning while teaching values like diversity and inclusion
The usage of eco-friendly materials in toy manufacturing is driving the Mexico toy market growth. High-quality toys possess excellent heirloom qualities that can adapt to children’s age as they evolve and are highly appealing to new-age parents. Over the forecast period, brands that align with parents’ values and teach values like inclusion, equity, and diversity through toys are expected to become increasingly popular.
The re-emergence of mystery and horror movies in children’s genres is prompting a demand for supernatural toys, which can enable children to tap into their intellectual minds and make new discoveries. This is one of the key Mexico toy market trends.
As schools move towards play-based learning, the demand for innovative toys is expected to witness a significant growth. Toys that engage children in physical exercise while promoting the development of emotional intelligence are anticipated to drive the Mexico toy market expansion in the forecast period.
Moreover, toys which stimulate creativity and promote the ability to interact socially among children are also expected to become increasingly popular. The soaring appeal ofanimeamong children is also prompting manufacturers to improve their existing products and launch new toys in the market.
As the stigma of playing with toys in old age disappears, it is expected that the demand for toys from kidults and the geriatric population is expected to record a significant increase as they provide relaxation and other mental health benefits.
Market Segmentation
Mexico Toy Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others
Market Breakup by Age Group
Up To 5 Years
Between 5 To 10 Years
Above 10 Years
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Speciality Stores
Convenience Stores
Online
Others
Market Breakup by Region
Baja California
Northern Mexico
The Bajío
Central Mexico
Pacific Coast
Yucatan Peninsula
Competitive Landscape
The top toy companies in Mexico are:
Mattel, Inc.
Hasbro, Inc.
LEGO System A/S
GRUPO RUZ
Productos Infantiles Selectos, Sa De C.V.
Spin Master Ltd.
Hunan Sunny&Sandy Toys Manufacturer Co. Ltd.
Cueva del Peluche
Others
The usage of eco-friendly materials in toy manufacturing is driving the Mexico toy market growth. High-quality toys possess excellent heirloom qualities that can adapt to children’s age as they evolve and are highly appealing to new-age parents. Over the forecast period, brands that align with parents’ values and teach values like inclusion, equity, and diversity through toys are expected to become increasingly popular.
The re-emergence of mystery and horror movies in children’s genres is prompting a demand for supernatural toys, which can enable children to tap into their intellectual minds and make new discoveries. This is one of the key Mexico toy market trends.
As schools move towards play-based learning, the demand for innovative toys is expected to witness a significant growth. Toys that engage children in physical exercise while promoting the development of emotional intelligence are anticipated to drive the Mexico toy market expansion in the forecast period.
Moreover, toys which stimulate creativity and promote the ability to interact socially among children are also expected to become increasingly popular. The soaring appeal ofanimeamong children is also prompting manufacturers to improve their existing products and launch new toys in the market.
As the stigma of playing with toys in old age disappears, it is expected that the demand for toys from kidults and the geriatric population is expected to record a significant increase as they provide relaxation and other mental health benefits.
Market Segmentation
Mexico Toy Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others
Market Breakup by Age Group
Up To 5 Years
Between 5 To 10 Years
Above 10 Years
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Speciality Stores
Convenience Stores
Online
Others
Market Breakup by Region
Baja California
Northern Mexico
The Bajío
Central Mexico
Pacific Coast
Yucatan Peninsula
Competitive Landscape
The top toy companies in Mexico are:
Mattel, Inc.
Hasbro, Inc.
LEGO System A/S
GRUPO RUZ
Productos Infantiles Selectos, Sa De C.V.
Spin Master Ltd.
Hunan Sunny&Sandy Toys Manufacturer Co. Ltd.
Cueva del Peluche
Others
Table of Contents
125 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Latin America Toy Market Overview
- 5.1 Key Industry Highlights
- 5.2 Latin America Toy Historical Market (2018-2024)
- 5.3 Latin America Toy Market Forecast (2025-2034)
- 5.4 Latin America Toy Market Share by Country
- 5.4.1 Brazil
- 5.4.2 Mexico
- 5.4.3 Argentina
- 5.4.4 Others
- 6 Mexico Toy Market Overview
- 6.1 Key Industry Highlights
- 6.2 Mexico Toy Historical Market (2018-2024)
- 6.3 Mexico Toy Market Forecast (2025-2034)
- 7 Mexico Toy Market by Product Type
- 7.1 Action Figures
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Building Sets
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Dolls
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Games and Puzzles
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Sports and Outdoor Toys
- 7.5.1 Historical Trend (2018-2024)
- 7.5.2 Forecast Trend (2025-2034)
- 7.6 Plush
- 7.6.1 Historical Trend (2018-2024)
- 7.6.2 Forecast Trend (2025-2034)
- 7.7 Others
- 8 Mexico Toy Market by Age Group
- 8.1 Up To 5 Years
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Between 5 To 10 Years
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Above 10 Years
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 Mexico Toy Market by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Speciality Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Convenience Stores
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Online
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Mexico Toy Market by Region
- 10.1 Baja California
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Northern Mexico
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 The Bajío
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Central Mexico
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Pacific Coast
- 10.5.1 Historical Trend (2018-2024)
- 10.5.2 Forecast Trend (2025-2034)
- 10.6 Yucatan Peninsula
- 10.6.1 Historical Trend (2018-2024)
- 10.6.2 Forecast Trend (2025-2034)
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyers Powers
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Trade Data Analysis (HS Code: 953)
- 12.1 Major Importing Countries
- 12.1.1 By Volume
- 12.1.2 By Value
- 12.2 Major Exporting Countries
- 12.2.1 By Volume
- 12.2.2 By Value
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Mattel, Inc.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Hasbro, Inc.
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 LEGO System A/S
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 GRUPO RUZ
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 Productos Infantiles Selectos, Sa De C.V.
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 Spin Master Ltd.
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 Hunan Sunny&Sandy Toys Manufacturer Co. Ltd.
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Cueva del Peluche
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 Others
Pricing
Currency Rates
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