Mexico Makeup Market Report and Forecast 2025-2034

The Mexico makeup market size reached USD 1.60 Billion in 2024. The market is projected to grow at a CAGR of 6.10% between 2025 and 2034, reaching almost USD 2.89 Billion by 2034.

Online retail stores are expected to constitute a major portion of the Mexico makeup market share in the forecast period. This is because they provide consumers with a wide variety of makeup products and brands with verified customer reviews and product information. Moreover, they provide discount options to frequent buyers and provide flexible terms for product/exchange or return.

Online channels also offer guaranteed refunds if the product is of poor quality and save consumers from the hassle of shopping for makeup in physical stores. Hence, increasing internet accessibility and smartphone penetration rates are expected to accelerate the Mexico makeup market expansion over the forecast period.

Face makeup is becoming increasingly popular in Mexico due to its ability to highlight natural facial features and enhance their beauty. By improving the skin complexion and imparting an even skin tone, face makeup helps individuals enhance their appearance for important occasions such as parties and other social events. This is expected to drive the Mexico makeup market growth.

Moreover, the increasing demand for eye and nail makeup is being driven by rising fashion consciousness among women and the incorporation of natural ingredients in cosmetic products, which reduces the risk of allergies and harmful reactions to the skin. As the market expands, increasing research and development into the makeup composition is expected to attract more consumers and propel the market growth.

Market Segmentation

Mexico Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

Powders
Gels
Lotions
Others

Market Breakup by Application Area

Lips
Eyes
Face
Nails

Market Breakup by Distribution Channel

Hypermarkets/Supermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Others

Market Breakup by Region

Baja California
Northern Mexico
The Bajío
Central Mexico
Pacific Coast
Yucatan Peninsula

Competitive Landscape

The key Mexico makeup market players are:

L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Procter & Gamble Company
Unilever Plc
Natura &Co.
Mary Kay Inc.
Oriflame Cosmetics SA
Revlon, Inc.
elf Beauty Inc.
Others