
Mexico Makeup Market Report and Forecast 2025-2034
Description
The Mexico makeup market size reached USD 1.60 Billion in 2024. The market is projected to grow at a CAGR of 6.10% between 2025 and 2034, reaching almost USD 2.89 Billion by 2034.
Online retail stores are expected to constitute a major portion of the Mexico makeup market share in the forecast period. This is because they provide consumers with a wide variety of makeup products and brands with verified customer reviews and product information. Moreover, they provide discount options to frequent buyers and provide flexible terms for product/exchange or return.
Online channels also offer guaranteed refunds if the product is of poor quality and save consumers from the hassle of shopping for makeup in physical stores. Hence, increasing internet accessibility and smartphone penetration rates are expected to accelerate the Mexico makeup market expansion over the forecast period.
Face makeup is becoming increasingly popular in Mexico due to its ability to highlight natural facial features and enhance their beauty. By improving the skin complexion and imparting an even skin tone, face makeup helps individuals enhance their appearance for important occasions such as parties and other social events. This is expected to drive the Mexico makeup market growth.
Moreover, the increasing demand for eye and nail makeup is being driven by rising fashion consciousness among women and the incorporation of natural ingredients in cosmetic products, which reduces the risk of allergies and harmful reactions to the skin. As the market expands, increasing research and development into the makeup composition is expected to attract more consumers and propel the market growth.
Market Segmentation
Mexico Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Powders
Gels
Lotions
Others
Market Breakup by Application Area
Lips
Eyes
Face
Nails
Market Breakup by Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Others
Market Breakup by Region
Baja California
Northern Mexico
The Bajío
Central Mexico
Pacific Coast
Yucatan Peninsula
Competitive Landscape
The key Mexico makeup market players are:
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Procter & Gamble Company
Unilever Plc
Natura &Co.
Mary Kay Inc.
Oriflame Cosmetics SA
Revlon, Inc.
elf Beauty Inc.
Others
Online retail stores are expected to constitute a major portion of the Mexico makeup market share in the forecast period. This is because they provide consumers with a wide variety of makeup products and brands with verified customer reviews and product information. Moreover, they provide discount options to frequent buyers and provide flexible terms for product/exchange or return.
Online channels also offer guaranteed refunds if the product is of poor quality and save consumers from the hassle of shopping for makeup in physical stores. Hence, increasing internet accessibility and smartphone penetration rates are expected to accelerate the Mexico makeup market expansion over the forecast period.
Face makeup is becoming increasingly popular in Mexico due to its ability to highlight natural facial features and enhance their beauty. By improving the skin complexion and imparting an even skin tone, face makeup helps individuals enhance their appearance for important occasions such as parties and other social events. This is expected to drive the Mexico makeup market growth.
Moreover, the increasing demand for eye and nail makeup is being driven by rising fashion consciousness among women and the incorporation of natural ingredients in cosmetic products, which reduces the risk of allergies and harmful reactions to the skin. As the market expands, increasing research and development into the makeup composition is expected to attract more consumers and propel the market growth.
Market Segmentation
Mexico Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Powders
Gels
Lotions
Others
Market Breakup by Application Area
Lips
Eyes
Face
Nails
Market Breakup by Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Others
Market Breakup by Region
Baja California
Northern Mexico
The Bajío
Central Mexico
Pacific Coast
Yucatan Peninsula
Competitive Landscape
The key Mexico makeup market players are:
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Procter & Gamble Company
Unilever Plc
Natura &Co.
Mary Kay Inc.
Oriflame Cosmetics SA
Revlon, Inc.
elf Beauty Inc.
Others
Table of Contents
112 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Latin America Makeup Market Overview
- 5.1 Key Industry Highlights
- 5.2 Latin America Makeup Historical Market (2018-2024)
- 5.3 Latin America Makeup Market Forecast (2025-2034)
- 5.4 Latin America Makeup Market Share by Country
- 5.4.1 Brazil
- 5.4.2 Mexico
- 5.4.3 Argentina
- 5.4.4 Others
- 6 Mexico Makeup Market Overview
- 6.1 Key Industry Highlights
- 6.2 Mexico Makeup Historical Market (2018-2024)
- 6.3 Mexico Makeup Market Forecast (2025-2034)
- 7 Mexico Makeup Market by Product
- 7.1 Powders
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Gels
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Lotions
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 Mexico Makeup Market by Application Area
- 8.1 Lips
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Eyes
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Face
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Nails
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 9 Mexico Makeup Market by Distribution Channel
- 9.1 Hypermarkets/Supermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Convenience Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Speciality Stores
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Online Retail Stores
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Mexico Makeup Market by Region
- 10.1 Baja California
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Northern Mexico
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 The Bajío
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Central Mexico
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Pacific Coast
- 10.5.1 Historical Trend (2018-2024)
- 10.5.2 Forecast Trend (2025-2034)
- 10.6 Yucatan Peninsula
- 10.6.1 Historical Trend (2018-2024)
- 10.6.2 Forecast Trend (2025-2034)
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyers Powers
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Value Chain Analysis
- 13 Trade Data Analysis (HS Code – 334)
- 13.1 Major Importing Countries
- 13.1.1 By Volume
- 13.1.2 By Value
- 13.2 Major Exporting Countries
- 13.2.1 By Volume
- 13.2.2 By Value
- 14 Competitive Landscape
- 14.1 Supplier Selection
- 14.2 Key Global Players
- 14.3 Key Regional Players
- 14.4 Key Player Strategies
- 14.5 Company Profiles
- 14.5.1 L’Oréal S.A.
- 14.5.1.1 Company Overview
- 14.5.1.2 Product Portfolio
- 14.5.1.3 Demographic Reach and Achievements
- 14.5.1.4 Certifications
- 14.5.2 Shiseido Co. Ltd.
- 14.5.2.1 Company Overview
- 14.5.2.2 Product Portfolio
- 14.5.2.3 Demographic Reach and Achievements
- 14.5.2.4 Certifications
- 14.5.3 Estee Lauder Companies Inc.
- 14.5.3.1 Company Overview
- 14.5.3.2 Product Portfolio
- 14.5.3.3 Demographic Reach and Achievements
- 14.5.3.4 Certifications
- 14.5.4 Procter & Gamble Company
- 14.5.4.1 Company Overview
- 14.5.4.2 Product Portfolio
- 14.5.4.3 Demographic Reach and Achievements
- 14.5.4.4 Certifications
- 14.5.5 Unilever Plc
- 14.5.5.1 Company Overview
- 14.5.5.2 Product Portfolio
- 14.5.5.3 Demographic Reach and Achievements
- 14.5.5.4 Certifications
- 14.5.6 Natura &Co.
- 14.5.6.1 Company Overview
- 14.5.6.2 Product Portfolio
- 14.5.6.3 Demographic Reach and Achievements
- 14.5.6.4 Certifications
- 14.5.7 Mary Kay Inc.
- 14.5.7.1 Company Overview
- 14.5.7.2 Product Portfolio
- 14.5.7.3 Demographic Reach and Achievements
- 14.5.7.4 Certifications
- 14.5.8 Oriflame Cosmetics SA
- 14.5.8.1 Company Overview
- 14.5.8.2 Product Portfolio
- 14.5.8.3 Demographic Reach and Achievements
- 14.5.8.4 Certifications
- 14.5.9 Revlon, Inc.
- 14.5.9.1 Company Overview
- 14.5.9.2 Product Portfolio
- 14.5.9.3 Demographic Reach and Achievements
- 14.5.9.4 Certifications
- 14.5.10 elf Beauty Inc.
- 14.5.10.1 Company Overview
- 14.5.10.2 Product Portfolio
- 14.5.10.3 Demographic Reach and Achievements
- 14.5.10.4 Certifications
- 14.5.11 Others
Pricing
Currency Rates
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