Latin America Liquor Market Report and Forecast 2025-2034
Description
The Latin America liquor market was valued at USD 188.66 Billion in 2024. The industry is expected to grow at a CAGR of 2.70% during the forecast period of 2025-2034 to attain a valuation of USD 246.25 Billion by 2034.
Latin America Liquor Market Growth
Sweet and savoury flavours of alcohol are witnessing a surge in popularity among consumers. As health consciousness becomes a key motivating factor for consumers to check their alcohol consumption, the demand for low-alcohol options is expected to witness a significant surge over the forecast period. Besides, major market players are focusing on manufacturing alcoholic beverages, which subvert category norms and enjoy high appeal among both experienced and inexperienced drinkers.
On-trade consumption of liquor and spirits is expected to increase significantly as the demand for high-strength serves prepared by experienced bartenders soars. Salty flavours in whiskeys and rums are expected to garner widespread consumer appeal, thereby driving the demand for unique liquors.
The launch of innovative cocktail flavours in packaged formats is driving consumer demand for liquor. This is because the incorporation of natural ingredients into liquors boosts their health profile among mindful consumers and facilitates off-trade consumption. Premium canned drinks containing a lower number of calories are becoming increasingly popular among consumers as they facilitate weight loss while delivering familiar notes of flavour, which enhances consumer satisfaction.
Latin America Liquor Industry Segmentation
Latin America Liquor Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Tequila
Whiskey
Vodka
Rum
Brandy
Gin
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Speciality Stores
Convenience Stores
Online
Others
Market Breakup by Country
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Bolivia
Uruguay
Paraguay
Guatemala
Panama
Others
Latin America Liquor Market Share
Based on distribution channel, the market is divided into supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others. Rising smartphone penetration and internet accessibility rates are expected to drive the growth of online distribution channels for purchasing liquors. This can also boost consumer’s access to a wide variety of liquors from different regions.
Leading Companies in the Latin America Liquor Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Diageo Plc (Casamigos)
Bacardi Limited
Beam Suntory Inc.
Pernod Ricard S.A.
Constellation Brands, Inc.
Proximo Spirits, Inc.
Dictador
Industria Licorera de Caldas
Hotaling & Co.
Pisco Capurro
Cartavio Rum Company
Others
Major market players are enhancing their presence in key regions like Brazil and Mexico to drive sales and enhance their revenue growth.
Latin America Liquor Market Growth
Sweet and savoury flavours of alcohol are witnessing a surge in popularity among consumers. As health consciousness becomes a key motivating factor for consumers to check their alcohol consumption, the demand for low-alcohol options is expected to witness a significant surge over the forecast period. Besides, major market players are focusing on manufacturing alcoholic beverages, which subvert category norms and enjoy high appeal among both experienced and inexperienced drinkers.
On-trade consumption of liquor and spirits is expected to increase significantly as the demand for high-strength serves prepared by experienced bartenders soars. Salty flavours in whiskeys and rums are expected to garner widespread consumer appeal, thereby driving the demand for unique liquors.
The launch of innovative cocktail flavours in packaged formats is driving consumer demand for liquor. This is because the incorporation of natural ingredients into liquors boosts their health profile among mindful consumers and facilitates off-trade consumption. Premium canned drinks containing a lower number of calories are becoming increasingly popular among consumers as they facilitate weight loss while delivering familiar notes of flavour, which enhances consumer satisfaction.
Latin America Liquor Industry Segmentation
Latin America Liquor Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Tequila
Whiskey
Vodka
Rum
Brandy
Gin
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Speciality Stores
Convenience Stores
Online
Others
Market Breakup by Country
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Bolivia
Uruguay
Paraguay
Guatemala
Panama
Others
Latin America Liquor Market Share
Based on distribution channel, the market is divided into supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others. Rising smartphone penetration and internet accessibility rates are expected to drive the growth of online distribution channels for purchasing liquors. This can also boost consumer’s access to a wide variety of liquors from different regions.
Leading Companies in the Latin America Liquor Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Diageo Plc (Casamigos)
Bacardi Limited
Beam Suntory Inc.
Pernod Ricard S.A.
Constellation Brands, Inc.
Proximo Spirits, Inc.
Dictador
Industria Licorera de Caldas
Hotaling & Co.
Pisco Capurro
Cartavio Rum Company
Others
Major market players are enhancing their presence in key regions like Brazil and Mexico to drive sales and enhance their revenue growth.
Table of Contents
112 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Latin America Liquor Market Overview
- 5.1 Key Industry Highlights
- 5.2 Latin America Liquor Historical Market (2018-2024)
- 5.3 Latin America Liquor Market Forecast (2025-2034)
- 5.4 Latin America Liquor Market by Type
- 5.4.1 Tequila
- 5.4.1.1 Historical Trend (2018-2024)
- 5.4.1.2 Forecast Trend (2025-2034)
- 5.4.2 Whiskey
- 5.4.2.1 Historical Trend (2018-2024)
- 5.4.2.2 Forecast Trend (2025-2034)
- 5.4.3 Vodka
- 5.4.3.1 Historical Trend (2018-2024)
- 5.4.3.2 Forecast Trend (2025-2034)
- 5.4.4 Rum
- 5.4.4.1 Historical Trend (2018-2024)
- 5.4.4.2 Forecast Trend (2025-2034)
- 5.4.5 Brandy
- 5.4.5.1 Historical Trend (2018-2024)
- 5.4.5.2 Forecast Trend (2025-2034)
- 5.4.6 Gin
- 5.4.6.1 Historical Trend (2018-2024)
- 5.4.6.2 Forecast Trend (2025-2034)
- 5.5 Latin America Liquor Market by Distribution Channel
- 5.5.1 Supermarkets and Hypermarkets
- 5.5.1.1 Historical Trend (2018-2024)
- 5.5.1.2 Forecast Trend (2025-2034)
- 5.5.2 Speciality Stores
- 5.5.2.1 Historical Trend (2018-2024)
- 5.5.2.2 Forecast Trend (2025-2034)
- 5.5.3 Convenience Stores
- 5.5.3.1 Historical Trend (2018-2024)
- 5.5.3.2 Forecast Trend (2025-2034)
- 5.5.4 Online
- 5.5.4.1 Historical Trend (2018-2024)
- 5.5.4.2 Forecast Trend (2025-2034)
- 5.5.5 Others
- 5.6 Latin America Liquor Market by Country
- 5.6.1 Brazil
- 5.6.1.1 Historical Trend (2018-2024)
- 5.6.1.2 Forecast Trend (2025-2034)
- 5.6.2 Mexico
- 5.6.2.1 Historical Trend (2018-2024)
- 5.6.2.2 Forecast Trend (2025-2034)
- 5.6.3 Argentina
- 5.6.3.1 Historical Trend (2018-2024)
- 5.6.3.2 Forecast Trend (2025-2034)
- 5.6.4 Colombia
- 5.6.4.1 Historical Trend (2018-2024)
- 5.6.4.2 Forecast Trend (2025-2034)
- 5.6.5 Chile
- 5.6.5.1 Historical Trend (2018-2024)
- 5.6.5.2 Forecast Trend (2025-2034)
- 5.6.6 Peru
- 5.6.6.1 Historical Trend (2018-2024)
- 5.6.6.2 Forecast Trend (2025-2034)
- 5.6.7 Bolivia
- 5.6.7.1 Historical Trend (2018-2024)
- 5.6.7.2 Forecast Trend (2025-2034)
- 5.6.8 Uruguay
- 5.6.8.1 Historical Trend (2018-2024)
- 5.6.8.2 Forecast Trend (2025-2034)
- 5.6.9 Paraguay
- 5.6.9.1 Historical Trend (2018-2024)
- 5.6.9.2 Forecast Trend (2025-2034)
- 5.6.10 Guatemala
- 5.6.10.1 Historical Trend (2018-2024)
- 5.6.10.2 Forecast Trend (2025-2034)
- 5.6.11 Panama
- 5.6.11.1 Historical Trend (2018-2024)
- 5.6.11.2 Forecast Trend (2025-2034)
- 5.6.12 Others
- 6 Market Dynamics
- 6.1 SWOT Analysis
- 6.1.1 Strengths
- 6.1.2 Weaknesses
- 6.1.3 Opportunities
- 6.1.4 Threats
- 6.2 Porter’s Five Forces Analysis
- 6.2.1 Supplier’s Power
- 6.2.2 Buyers Powers
- 6.2.3 Threat of New Entrants
- 6.2.4 Degree of Rivalry
- 6.2.5 Threat of Substitutes
- 6.3 Key Indicators for Demand
- 6.4 Key Indicators for Price
- 7 Value Chain Analysis
- 8 Trade Data Analysis (HS Code – 228)
- 8.1 Major Exporting Countries
- 8.1.1 By Value
- 8.1.2 By Volume
- 8.2 Major Importing Countries
- 8.2.1 By Value
- 8.2.2 By Volume
- 9 Price Analysis
- 10 Competitive Landscape
- 10.1 Supplier Selection
- 10.2 Key Global Players
- 10.3 Key Regional Players
- 10.4 Key Player Strategies
- 10.5 Company Profiles
- 10.5.1 Diageo Plc (Casamigos)
- 10.5.1.1 Company Overview
- 10.5.1.2 Product Portfolio
- 10.5.1.3 Demographic Reach and Achievements
- 10.5.1.4 Certifications
- 10.5.2 Bacardi Limited
- 10.5.2.1 Company Overview
- 10.5.2.2 Product Portfolio
- 10.5.2.3 Demographic Reach and Achievements
- 10.5.2.4 Certifications
- 10.5.3 Beam Suntory Inc.
- 10.5.3.1 Company Overview
- 10.5.3.2 Product Portfolio
- 10.5.3.3 Demographic Reach and Achievements
- 10.5.3.4 Certifications
- 10.5.4 Pernod Ricard S.A.
- 10.5.4.1 Company Overview
- 10.5.4.2 Product Portfolio
- 10.5.4.3 Demographic Reach and Achievements
- 10.5.4.4 Certifications
- 10.5.5 Constellation Brands, Inc.
- 10.5.5.1 Company Overview
- 10.5.5.2 Product Portfolio
- 10.5.5.3 Demographic Reach and Achievements
- 10.5.5.4 Certifications
- 10.5.6 Proximo Spirits, Inc.
- 10.5.6.1 Company Overview
- 10.5.6.2 Product Portfolio
- 10.5.6.3 Demographic Reach and Achievements
- 10.5.6.4 Certifications
- 10.5.7 Dictador
- 10.5.7.1 Company Overview
- 10.5.7.2 Product Portfolio
- 10.5.7.3 Demographic Reach and Achievements
- 10.5.7.4 Certifications
- 10.5.8 Industria Licorera de Caldas
- 10.5.8.1 Company Overview
- 10.5.8.2 Product Portfolio
- 10.5.8.3 Demographic Reach and Achievements
- 10.5.8.4 Certifications
- 10.5.9 Hotaling & Co.
- 10.5.9.1 Company Overview
- 10.5.9.2 Product Portfolio
- 10.5.9.3 Demographic Reach and Achievements
- 10.5.9.4 Certifications
- 10.5.10 Pisco Capurro
- 10.5.10.1 Company Overview
- 10.5.10.2 Product Portfolio
- 10.5.10.3 Demographic Reach and Achievements
- 10.5.10.4 Certifications
- 10.5.11 Cartavio Rum Company
- 10.5.11.1 Company Overview
- 10.5.11.2 Product Portfolio
- 10.5.11.3 Demographic Reach and Achievements
- 10.5.11.4 Certifications
- 10.5.12 Others
Pricing
Currency Rates
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