Italy Ski Market Report and Forecast 2025-2034
Description
The Italy ski market is projected to grow at a CAGR of 1.60% between 2025 and 2034. The market is being driven by the robust growth of the tourism sector in the country.
Italy Ski Market Growth
Sustainable manufacturers of skiing apparel and accessories are adopting eco-friendly materials like organic cotton, recycled polyester, and plant-based insulation materials to cater to evolving consumer demand. Besides, striking geometric patterns and bold designs inspired by the natural world are injecting individuality and vibrancy into different skiing apparel. The choice of yellow colour, which boosts people’s visibility on snow-covered slopes, has become highly popular among ski jacket manufacturers. Pastel colours (especially mint) have also garnered increasing consumer appeal due to their soothing shades, which provide a delightful contrast against snow-covered peaks.
In 2023-24, Italy received nearly 134 million international travellers, which was a year-on-year growth of 13.4%. The Italy market for ski contributes to 0.5% of the national GDP growth while reporting an annual turnover of EUR 11 billion. As per the International Report on Snow and Mountain Tourism 2022, Italy is home to 220 ski resorts, which puts it in the third position after the USA and France globally. It is also a global leader in artificial snowmaking, which leads to the expansion of the ski resort industry and contributes to the economic development of its mountainous communities. Technological innovations that preserve artificial snow and fight the impact of climate change are expected to contribute to the market growth in the coming years.
Italy Ski Industry Segmentation
Italy Ski Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Skis and Poles
Ski Boots
Ski Protective Gear and Accessories
Market Breakup by Distribution Channel
Online
Offline
Market Breakup by Region
Lombardy
Lazio
Veneto
Emilia-Romagna
Piedmont
Tuscany
Others
Italy Ski Market Share
Based on region, the market can be segmented into Lombardy, Lazio, Veneto, Emilia-Romagna, Piedmont, and Tuscany, among others. Over the forecast period of 2025-2034, Lombardy and Lazio are projected to grow at a CAGR of 2.1% and 1.7%, respectively, due to the increasing influx of tourists and the anticipated growth of the ski resort industry.
Leading Companies in the Italy Ski Market
Major ski manufacturers are expected to focus on establishing their stores in regions like Livigno, Cormayeur, Cervinia, and Val Gardena to enhance product sales and provide home door delivery services.
Rossignol Group
Black Crows
Salomon SAS
HEAD Sport GmbH
Atomic Austria GmbH
Fischer Sports GmbH
K2 Sports Europe GmbH
Marker Dalbello Völkl (International) GmbH
ELAN Ltd.
Amer Sports Corporation
Others
Italy Ski Market Growth
Sustainable manufacturers of skiing apparel and accessories are adopting eco-friendly materials like organic cotton, recycled polyester, and plant-based insulation materials to cater to evolving consumer demand. Besides, striking geometric patterns and bold designs inspired by the natural world are injecting individuality and vibrancy into different skiing apparel. The choice of yellow colour, which boosts people’s visibility on snow-covered slopes, has become highly popular among ski jacket manufacturers. Pastel colours (especially mint) have also garnered increasing consumer appeal due to their soothing shades, which provide a delightful contrast against snow-covered peaks.
In 2023-24, Italy received nearly 134 million international travellers, which was a year-on-year growth of 13.4%. The Italy market for ski contributes to 0.5% of the national GDP growth while reporting an annual turnover of EUR 11 billion. As per the International Report on Snow and Mountain Tourism 2022, Italy is home to 220 ski resorts, which puts it in the third position after the USA and France globally. It is also a global leader in artificial snowmaking, which leads to the expansion of the ski resort industry and contributes to the economic development of its mountainous communities. Technological innovations that preserve artificial snow and fight the impact of climate change are expected to contribute to the market growth in the coming years.
Italy Ski Industry Segmentation
Italy Ski Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Skis and Poles
Ski Boots
Ski Protective Gear and Accessories
Market Breakup by Distribution Channel
Online
Offline
Market Breakup by Region
Lombardy
Lazio
Veneto
Emilia-Romagna
Piedmont
Tuscany
Others
Italy Ski Market Share
Based on region, the market can be segmented into Lombardy, Lazio, Veneto, Emilia-Romagna, Piedmont, and Tuscany, among others. Over the forecast period of 2025-2034, Lombardy and Lazio are projected to grow at a CAGR of 2.1% and 1.7%, respectively, due to the increasing influx of tourists and the anticipated growth of the ski resort industry.
Leading Companies in the Italy Ski Market
Major ski manufacturers are expected to focus on establishing their stores in regions like Livigno, Cormayeur, Cervinia, and Val Gardena to enhance product sales and provide home door delivery services.
Rossignol Group
Black Crows
Salomon SAS
HEAD Sport GmbH
Atomic Austria GmbH
Fischer Sports GmbH
K2 Sports Europe GmbH
Marker Dalbello Völkl (International) GmbH
ELAN Ltd.
Amer Sports Corporation
Others
Table of Contents
93 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Europe Ski Market Overview
- 5.1 Key Industry Highlights
- 5.2 Europe Ski Historical Market (2018-2024)
- 5.3 Europe Ski Market Forecast (2025-2034)
- 6 Italy Ski Market Overview
- 6.1 Key Industry Highlights
- 6.2 Italy Ski Historical Market (2018-2024)
- 6.3 Italy Ski Market Forecast (2025-2034)
- 7 Italy Ski Market by Product
- 7.1 Skis and Poles
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Ski Boots
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Ski Protective Gear and Accessories
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 Italy Ski Market by Distribution Channel
- 8.1 Online
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Offline
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Italy Ski Market by Region
- 9.1 Lombardy
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Lazio
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Veneto
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Emilia-Romagna
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Piedmont
- 9.5.1 Historical Trend (2018-2024)
- 9.5.2 Forecast Trend (2025-2034)
- 9.6 Tuscany
- 9.6.1 Historical Trend (2018-2024)
- 9.6.2 Forecast Trend (2025-2034)
- 9.7 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Rossignol Group
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Black Crows
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Salomon SAS
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 HEAD Sport GmbH
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Atomic Austria GmbH
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Fischer Sports GmbH
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 K2 Sports Europe GmbH
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Marker Dalbello Völkl (International) GmbH
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 ELAN Ltd.
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Amer Sports Corporation
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
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